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4 Tips for Spring Cleaning Your Online Business

By: Catherine Perry

It’s Spring Cleaning time – 4 tips To help you “clean”, update and organize your online business this Spring!

Spring is here! For many of us, this past winter wasn’t so bad…there was less snow and fewer days of bitter cold than “normal.” And, even though there were many spring-like days this year in January and February, we are still delighted spring has arrived because the days are getting longer, there’s more daylight in the late afternoon hours (thanks to Daylight Saving Time), birds are returning with their songs, and the grass is getting greener!
OK, now that the excitement of the spring season has been expressed, what else happens this time of year that may or may not excite you, well, you’ve got it…’s time for “Spring Cleaning”. According to an article in Martha Stewart Living written in 2007, “There are few rites of spring more satisfying than the annual clean. For many people, however, the pleasure comes only after the work is finished. Your spring cleaning may never become effortless, but you can make the project more manageable–and even enjoyable.”
In the same way we think of cleaning our homes in the spring, as internet business owners we can take this time of year to focus on cleaning our websites. And, just like with spring cleaning your house, taking the time to clean up your website may seem like the last thing you want to do, but we promise that you will feel SO MUCH better after it’s done!
Here are 4 tips to help you when spring cleaning your online business.

Tip #1: Make a Plan

As with so many things we need or want to do, if we don’t make a plan it just won’t happen. Plan several days on your calendar to do your spring cleaning. It will take more time than you think, so plan for it. If you block out more time than you need, you’ll feel satisfied that it took less. Keep in mind you need to set up a seasonal plan for updating your website by working on your SEO,  updating and adding new vendors/products, as well as, your creating a marketing/sales plan for the new season. It may sound like a lot now – If you sit down, make a plan and set a timeline to implement it, it will all be done before you know it!

Tip #2: Work on Your Home Page

Just as you might clean the windows of your home to let more sunshine in, or you might clean the windows and the window display of a brick-and-mortar business, you need to clean up your home page too.
Your home page is the “window” for your online business. By spending some time to clean up the home page of your site, you give visitors and customers a refreshed look at what you are offering. Sometimes things just get stale when they stay the same. So, even though you may not want to change things to the extent that your faithful customers have to learn a totally new way to navigate, giving the home page a fresh look keeps people interested.
Here are some things you can do to get a fresh new look on the home page:
  • Update the Colors and Design for the Layout: You will want to keep your brand colors while incorporating the colors of the season. This brings a fresh new look to your website, which is pleasing to current and new customers.
  • Change the Featured Products: Highlight new products that reflect the season. Whether it is colors or styles, show off the products that are great to be used in the current season.
  • Update the Banner Ads: Use wording that calls attention to that particular time of year or upcoming holiday. For instance, “Spring to it…”, “Hop on in for….”, “New Products are Blooming here at….” and so on. It’s fun to play with new wording to see what your customers respond to!
  • Launch a New Spring Sale: Of course, offering a new sale gets your customers excited. It is fun to incorporate a theme sale based on the season. Again, mix it up and include exciting words that will entice your customers to shop.
  • Update the Slideshow to Reflect the New Season: This is always a great idea as it brings a freshness to your home page. Be creative and always use images that combine the current season with your target market.
  • Create “Buzz” with your Home Page Wording: It’s always a great idea to give your home page wording an update at least with the change of the seasons, if not more often. This is not only good for your SEO, but it can help draw your customers in by using new buzzwords that correlate with the current season.

Tip #3: Work on the Administration/Backend

Again, not to change things too much, but now is a great time to work on the backend of your site. Customers like to see that things are being updated. Assess your site from an administrative point of view. See if there are areas you can clean up that will add some newness to the business. Here are some areas you might look at:
  • Updating Inventory: Are there new products your vendors are offering, but you haven’t loaded?
  • Organizing categories: Are they still logical? Do they still flow well? Are there new products in which you can create a category to reflect the current season?
  • Research New Vendors: Are there other great vendors you aren’t using? You should be doing new vendor research each quarter. This will help you continue to offer your customers more of a variety of products.
  • Implementing a Customer Loyalty Program: Do you have one? Customer Loyalty Programs are very important marketing tools as well as great customer service provisions.

Tip #4: Clean Up Your Office Space

Many times you can neglect your physical work space causing it to become cluttered and overrun, which ends up in you spending much longer to do tasks because you’re constantly digging through papers and looking for stuff. If this is your situation, take a breath, and then take some time to get your work space clean and organized!
Decluttering is a huge trend. Marie Kondo, in her book “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing,” has brought decluttering and minimalism to the mainstream. And, while we aren’t talking about minimizing per se, we do tout the many benefits of decluttering. At the same time, we recognize that it’s easier said than done. Trust us–you will work more efficiently, be less stressed, and have an overall sense of happiness when you declutter your space!
  • Organize Your Filing System: Do you have files for important paperwork like orders, accounts payable, learning systems, passwords etc.? Are your files easily accessible?
  • Assess Your Computer Setup, Desk, and Chair for your Work Space – Are they working for you to promote efficiency? Is your desk organized in a way that facilitates your work? Are they comfortable?
  • Review Printer and Internet Tools – Is your printer doing the job? Should you look at upgrading your internet speed?
  • Change Your Passwords: Remember, security first! It is a great idea to update your passwords with each changing season. Just don’t forget to write them down and keep them organized!
We hope these four tips have inspired you to do your spring cleaning. There aren’t many guarantees in life, but we guarantee that you’ll have a sense of accomplishment and feel a huge weight off your shoulders! The hardest thing is to start—don’t procrastinate–get it done and then get on with business!

March into Your Future

By: Catherine Perry

You can design the future you want with hard-work, dedication and passion – March into the future you love and start an ecommerce business!

It’s March Madness!! It’s time for all of the college basketball playoffs and championship games and tons of excitement! However, at Pure-Ecommerce we are thinking about March not only as the month of exciting final season games but also as the verb “to march,” as in “marching into your future.” Those who march, like members of a band or the military, do so with precision and commitment. As you embark on ecommerce business ownership, we suggest that you “march” into your future with commitment and purpose—like a precision band member does.
Do you love what you do? Are you passionate about your work? Are you building something for yourself and your family? If your answers are “no” to these questions, then you consider starting your own ecommerce business, which can give you the satisfaction of being in control of your future. Owning an ecommerce business provides a path on which you can march into a future you love!
RELATED ARTICLE: Pick Your Path – Love What You Do! Start Your Own Ecommerce Business
Here are some of the great aspects of owning an ecommerce business and why you should look at Pure-Ecommerce.

You Have Choices

Because there are so many industries that translate well online, you can choose one you love and are passionate about. Do you love pets? Home decorating? Camping? Children’s clothes? Yoga? There are SO many avenues for you. If you have an interest, there is more than likely a way to get that interest online in an ecommerce business. Just like with college basketball where everyone has their favored teams, everyone has different interests for certain ecommerce industries. That’s why we provide many internet business options from which you can select just the “right” industry for you—one that you are passionate about and can be committed to!

Be Your Own Boss

If you are tired of working for someone else and would like to own your business, you can do that! You can direct your course by making all the decisions–creating marketing campaigns that build the business, ensuring customer satisfaction, providing great service and products. The consumer is waiting for the kind of business you can provide. You are the boss. If that sounds exciting to you, march into your future with Pure-Ecommerce!
RELATED ARTICLE: Show Your Independence – Be Your Own Boss!

Have a Flexible Schedule

Being an owner of an ecommerce business means work, but you can create a flexible schedule for when you get the work done. It doesn’t have to be a 9-to-5 workday. If you need to take care of children, run errands, or meet friends for coffee, you can do that! If you want to take a trip, take the work with you—all you need is your laptop and an internet connection! For more on what the “day in the life of an ecommerce business owner” looks like, check out another article we’ve written on this subject.

How Can Pure-Ecommerce Help?

For the past ten years we have guided hundreds of people searching for online business opportunities in opening the virtual doors of their online store.

1. A Team of Designers and Managers

Pure-Ecommerce offers highly professional website designs, not templates, in some of the most popular niche markets in the online marketplace. We don’t stop there. Our exceptional project managers do the research, make vendor contacts and set up the initial drop-ship vendor relationships for you. Our online businesses are loaded with a variety of products from vendors who will drop ship the products directly to your customers. This allows you the ability to run a business with very low overhead. You can Meet our team HERE!

2. Support

When you choose to work with Pure-Ecommerce you receive 40 hours of ecommerce consulting during the first year of business. Knowledge is power and having the support of consulting team is simply priceless. You can find out more about the Pure-Ecommerce Process by going to We are not a company that will leave you out there all alone in “cyber space,” you will have step-by-step training to better understand how to set up, run and market your new online business!
RELATED ARTICLE: What Makes Pure-Ecommerce Different?

3. Options

We also have a few different routes you can take to starting an online business. You can go with a ready-made internet business, select one of our choose your own products websites or you can #GoCustom to create your own online business with the concept, design, vendors and products you choose. It is our mission to offer anyone with the desire and drive the tools they need to start their own online business.

Hard Work & Dedication Leads to Success

A marching band spends hours of practice getting routines down pat. It takes dedication from each member. It’s the same with creating a successful business—dedication, commitment, and time are ALL required.
It is true the barrier of entry to get online is pretty simple, but just by being online does not give you the ability to create a successful business. It takes hard work and dedication to lead you down the path to success! Sure, it may be pretty simple for some to acquire their own vendors, have a site designed and put it online. However, the actual running, marketing and growning of the website business is the key piece to helping create a successful online store. If you don’t educate yourself as to what needs to be done, what goes into doing it you may fail, but the choice is up to you! You need to have the desire and drive to push yourself to achieve success!
It’s time for you to decide…..Do you love what you do? If not, march into your future with us—we will give you the tools to create a successful business with purpose!


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Pure-Ecommerce has been featured in many top shelf magazines such as Forbes, Entrepreneur and MarketWatch