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Five Benefits of Blogging About Your Ecommerce Business

Blogging is a great way to promote your business – here are the five benefits you should be taking advantage of to reach your customers!

By: Catherine Perry

The one thing that will help you to market and optimize your ecommerce business more than anything else is blogging. That’s right! Ultimately, having a blog that provides great content on your ecommerce website means you will get more exposure, traffic and sales!
OK, we understand you’re very busy keeping up with inventory, processing orders, providing top-notch customer service and managing your business. So, you may wonder if you have any time at all to add writing a blog to your already very full to-do list. However, if we can show you that providing valuable content through a blog has benefits that, in the long run, will bring you traffic and sales, how can you not make this part of your weekly routine?
In this article, we’ll discuss the five benefits of blogging about your ecommerce business that will turn you into a believer of blogging! Are you willing to give it “a go”?

 

Benefit #1: Builds Your Brand By Informing and Entertaining

By creating content on your website that people find informative and entertaining, current and potential customers will recognize what your business is and keep coming back for that content. Providing important information is a huge part of your marketing effort. Content on a blog can inform readers about topics that are 1) relevant to your business, 2) help them solve a problem, and 3) provide them with information regarding an interest they have.
For example, if you have an online business that carries camping supplies, one of your blogs might address essential tips for a safe camping trip. Or, for an online business that carries disaster preparedness supplies, you might have a blog on creating a family disaster readiness plan.
You can create an informative piece of content in the form of a blog for any conceivable business. Why? Because each business provides merchandise that fills either a need or an interest people have; else they wouldn’t buy it. This means they are interested in reading about it. This is true whether your ecommerce business is furniture, home décor, pet supplies, children’s clothes, fitness apparel, wedding, sports, or whatever. And, because this is true, there are many topics you can develop in a blog that are relevant to your business and that people are interested in reading.
As part of your marketing effort, each time you post a blog on your website, you should also post it on social media to get it exposed and further build your brand. Additionally, you can use the blog for your newsletters and email campaigns.
Writing a blog about your online business means you are building your brand through informative and entertaining content. As time goes along, people will understand more about your business and its products through your blog…and you will gain more traffic and customers!

 

Benefit #2: Helps with SEO and Increases Search Engine Traffic

We all know how important it is for your ecommerce business to rank highly on search engines in order for internet users who are searching for a product to find your site; and, we know that Search Engine Optimization (SEO) is the name of the game for achieving these rankings. Your website’s blog can be a critical piece of your SEO effort.
According to an article on www.inc.com by Adam Heitzman titled “6 Reasons Ecommerce Websites Need a Blog,” “Blogs are essential in the process of getting content crawled by search engines because through links and content, search engine “crawlers” or “spiders” can reach the many billions of interconnected documents.”
In order for you to get the full benefit of your blogs, you need to optimize each one for the search engines by incorporating links, specific keywords, and important information that is relevant to your business. How do the search engine “bots” find the blogs? Each time they crawl your site, they find new and fresh content. These become indexed pages that the search engines connect to your business. The “bots” find the links and the keywords that relate to your business and also to other information on the web, which identifies your business for the search engines and, in turn, helps you rank higher.
When you write a new blog post you are adding fresh content, and Google likes new content. But, it is still really important to write content that relates to the keywords you want to rank for, especially long tail keywords, so the search engines find those. You may struggle at first to come up with topics for your blog. This gets easier with time. Your keyword research gives you a lot of direction in this regard. Creating content based on those keywords assists in ranking for them.

 

Benefit #3: Keeps Your Business at Top of Mind

As you continue to write new content that is of interest to your audience, you keep your business’s name in front of people and at the top of mind. As a marketer of your business, keeping your business in front of viewers is of utmost importance. Just as you continue to post on social media for marketing, you will want to post blogs on a regular basis. Being consistent both in the frequency and in the topics that you post will provide the constant awareness you need for the business to gain followers and keep them interested.
Yes, it is important to incorporate keywords into your content, but according to www.business.com consistent blogging over a long period of time is far more beneficial.

 

Benefit #4: Builds Internal Links

In terms of SEO, linking is a crucial aspect of the blog. It is important for you to build outgoing links as well as internal links for the search engine “bots,” and the blog is the perfect venue in which to do so! Just as your category and product pages have content that can contain links, so should your blogs.
SearchEngine.com, in the article “Ecommerce Blogging: Five Proven Reasons Why It Should be Part of Your SEO Strategy,” cites a study where www.mention.com “increased their search traffic 373% in 6 weeks by implementing on-page SEO strategies.” Internal link building played a key role in the increase. They found that people will link to an informative article on your blog more than they will want to link to a commercial product page on your ecommerce store. “This leads to more page authority for your blog posts, which you can channel to key product pages by directly linking to them from your articles.”

 

Benefit #5: Establishes Trust and Facilitates Discussion

A blog on your website adds a personal feel that customers want to see. It builds trust because it gives a human element to your brand, which directly relates to the customer experience. Visitors to your website need to have trust in you and your business. Many times, the personal aspect of your blog helps them to be comfortable in purchasing from you.
Additionally, a blog offers the opportunity for visitors to make comments that can generate discussion and response from you. Often, you can get ideas for future blogs through these comments and “dialogue.” People like to feel that their opinions and thoughts are welcomed and valued. As a result, they may feel more inclined to shop for and purchase items from a merchant who connects with customers and makes them a priority.
All In all, writing valuable content in a blog has benefits that can translate into more traffic and sales for your ecommerce business. At Pure-Ecommerce we believe that if you commit to posting a blog consistently and, over a period of time, we know you will reap the rewards!
For additional tips to market your ecommerce business check out our Social Media Series. Here’s the links for quick access for more helpful tips!

Social Media Series—Part 3: 7 Pinterest Tips for Your Online Business

Seven simple tips to propel your Pinterest page as you promote your online business!

By: Catherine Perry

This is the third blog post in our series about ways to grow your online business through the use of social media. This post is going to help you get a boost for your business using Pinterest.
If you missed the first 2 posts, take a look at those for additional great tips!
We think Pinterest should definitely be one of the legs of your social media marketing stool. Why use Pinterest to grow your online business? Here are some facts about Pinterest:
Here are some additional “fun” facts about Pinterest and its users:

You can see from these lists there’s are a lot of purchasing power in the users of Pinterest. All of these facts add up to huge benefits like increased awareness, additional blog traffic, new leads, and increased sales.
Given that you will definitely want to participate in this strong marketing media, we wanted to give you a condensed list of 7 tips that can help you when using Pinterest in growing your online business.

 

Tip #1: Pin Original Information

Original pins help you stand out. These are examples of “original information”:
  • Pins from products on your website
  • Your website blog posts
  • Quotes
  • Infographics
  • Content you find online
Create boards and pin all the products from your website. Look for information on the web that enlightens and informs about your products. An example might be an infographic that sheds light on the use of one of your products. Pin your blogs with images and name the board with the category of the blog.  The fact that a pin stays on Pinterest and doesn’t go away after a period of time (like with Facebook) means that people can find that pin a long time in the future. That is huge!

 

Tip #2: Re-Pin Relevant Information

Re-pinned information is already on Pinterest. Any information that is relevant to your online business is something you should consider re-pinning onto your business boards. Look for interesting and relevant material that is already on Pinterest for re-pinning. This helps you gain followers who may be looking at those pins and it also helps you to have a wider variety of pins besides having only your products.
Think about topics that relate to your online business. For example, if you have a website that sells clean diet ingredients, you might have Pinterest boards with recipes using a lot of the products that you carry.

 

Tip #3: Pin Consistently

Set yourself a schedule for posting to your social media—this includes Pinterest. Be sure you pin on a consistent basis. It is recommended in this article, “How Often To Post on Social Media” by CoSchedule.com to pin at minimum 11 times per day, but you could go as high as pinning 30 times each day. Not sure when to pin – here are some recommended times to pin by CoSchedule.com: Pin #1: 2 a.m., Pin #2: 3 a.m., Pin #3: 4 a.m., Pin #4: 1 p.m., Pin #5: 2 p.m., Pin #6: 3 p.m., Pin #7: 4 p.m., Pin #8: 8 p.m., Pin #9: 9 p.m., Pin #10: 10 p.m. and Pin #11: 11 p.m. They also recommend, “Sharing 80% of your Pins from other sources, which would be about nine Pins out of your 11”. This is how you will help people to find you.

Tip #4: Add “Pin It” Buttons

By adding “Pin It” buttons on the products on your website, you make it easier to attract people from Pinterest. The addition of “Pin It” buttons can drastically increase your shares and re-pins. The current websites at Pure-Ecommerce offer our clients this feature!

 

 

 

Tip #5: Optimize Your Boards & Pins 

Don’t forget to employ your knowledge of SEO keywords when creating boards and pins on Pinterest. Relate your keywords for product categories to your boards.
According to www.socialmediaexaminer.com in the article “5 Ways to Get Your Pins Noticed on Pinterest,” Pinterest users can find your boards more easily when you put keywords close to the beginning of your title. And, “to increase the chances of coming up in Pins search results, include the keywords you want to be found for as early as possible in the description of your pin.”

 

Tip #6: Use Pinterest’s Rich Pins

With Rich Pins, you can get more detailed information to display on Pinterest for your products. Information like product availability and real-time pricing display, and pinners also get notifications when a product’s price changes. Click on this link to learn more about Pinterest’s Rich Pins (https://business.pinterest.com/en-gb/rich-pins).

 

Tip #7: Re-Pin Old Pins

Not every one of your followers is going to see all of your pins. This is important because there is so much traffic on Pinterest and you may get many new visitors every day. They may not see pins that are a month old. So, there is no danger in re-pinning to keep things looking fresh!
We hope these 7 tips have helped to propel your Pinterest ideas and activity into a higher gear. Because Pinterest is a visual-based medium, always be sure you have lots of images to pin! Have fun marketing through Pinterest!

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