Pure-Ecommerce would like to share with you 10 Really Great Tips for Your Pinterest Boards. Review the following tips to help you enhance your interest business and presence on……
1. Build Your Brand
Have a board dedicated to just your business.
This is where you can really make your business stand out. According to RJMetrics, over 80% of pins are re-pins. Take time to think about optimizing your pins. Remember to develop a plan first. Know who you are targeting with your pins and choose your boards and pins to target that profile.
· Utilize original, optimized content
· Take your own pictures
· Create your own quotes
· Develop infographics that explain what your business does or has to offer
· Teach something – Pinnerly says that pins which teach have a 42% higher click through rate.
2. Kindness Matters
If someone follows you be kind and re-pin. It will show up in the side bar in your account notifications.
Being polite goes a long way to impress. Always reach out to those who follow you and thank them. Re-pin their pins if appropriate to your brand.
Consider having a guest pinner and then you can benefit from their followers as well.
Use group boards to expose your business to more people. Network here – collaboration helps all involved.
4. Charitable Acts
Are you contributing to a charity? Be sure to set up a board dedicated to any causes you are working towards or for.
Especially if your charity is a trending topic as Pinnerly states any trending topics see a 94% increased click through rate on average.
5. Engage, Entertain and Inform
Don’t forget interactive components. SEO these days is all about content spread amongst mass media.
Try to have at least 40% of your pin profile be educational – include videos, podcasts, links to blog posts and infographics.
Pin your eBook and link this to your website.
6. Ask & You Shall Receive
Don’t forget calls to action – Pinnerly states a call to action will see an 80% increase in engagement.
7. A Picture is worth 1000 words
There is a reason people are so drawn to Pinterest and why the quote “a picture is worth a 1000 words” came about – we are image driven!
Make sure every photo is going to capture attention. Shoot your own and check out royalty-free photos – just be sure to check for a Creative Common License with the royalty free images.
8. Watch the Clock
According to Social Caffeine, there are prime times to post to Pinterest and they are between 2 – 4 p.m. EST, as well as, 8 p.m. – 1 a.m. EST daily.
9. Develop a Tweet Calendar
Plan those tweets. Print out a monthly calendar – assign an area of your business to each day and follow the schedule. Of course, be flexible enough to alter if a relevant trending topic comes up.
10. Think of a Box of Crayons
You probably haven’t thought about color much sense you last bought a new box of crayons, but it does matter. The Institute for Color Research states up to 90% of assessment by individuals is based on color alone.
· Red = energy
· Orange = fun
· Yellow = cheerful
· Green = stability
· Blue = trust
· Purple = luxury
· White = clean
In closing, THINK before you PIN! A little strategy will go a long way – Happy Pinning!
Check out the Pure-Ecommerce Pinterest Boards & Pins today at http://www.pinterest.com/pureecommerce/