Get your customers to not only “like” you, but love you with these tips to build Facebook fans for your online business!
When you are a new business, you start from pretty much “zero” in terms of customers. Yes, I know I am stating the obvious. But, I just want to start at the very beginning and let you know that everyone begins at this point. So, how do you spread the word about your new business? Nowadays it is all about Social Media to get as much exposure as possible. Facebook is the best choice right now in terms of its reach. NextWeb.com reports Facebook has reached 1.23 billion active monthly users. As you can see using Facebook for your business will allow you to reach a mass amount of potential customers.
Maybe you just opened your internet business, or maybe you’ve been open several years. It doesn’t matter because the process to build a fan and customer base doesn’t end. There is no magic number that you want for fans—you want as many as you can get! Regardless of how long you’ve been in business, you still may need some ideas for getting the word out there. We all can get stale and need fresh ideas. You definitely don’t want to hit your friends and family over the head with a big stick day after day, asking them to like, share, and suggest your Facebook business page. I would like to provide you with some helpful tips to help build your fan base through Facebook.
Consistency is the Key
The key with any advertising is to be consistent and methodical. Use these guidelines for posting to Facebook:
Post daily or at a minimum 5 times per week
TIP: Always remember the 60/30/10 Facebook posting rule. You can use this as your guide in posting about your internet business each week.
Finding People to Reach on Facebook
OK, I think we all know that Facebook is the primary avenue to achieve all this exposure. But, first you have to find the audience who is on Facebook who will receive your information. We know they are “out there.” How do you find them? Well, there are many different ways to go about it. We found some very good resources on the internet like this article from HubSpot, “How to Get More Likes on Your Facebook Page“, or this one on WikiHow, “How to Get More Fans for Your Facebook Page“. As well as, this informative infographic from Mari Smith who is one of the social media “gurus”. Here’s has her own list of the “14 Ways to Get More Facebook Shares“.
Even though these articles have some excellent ideas, I know your time is limited and you may not have the time to research this topic for hours. So, because I know you, I’ve cut through some of the things that may be too simplistic or complicated and come up with a short list of 7 ideas for building your fan base through the use of Facebook. Here they are:
Place Facebook ads. This is one of the best ways to introduce your business to a targeted market. By clicking on the “Boost Post” option on FB you can define and select a market who will get this information. You choose the amount of money you want to spend daily and the number of days the ad will go out. This method works best when you use it consistently. You will find your fans increase rapidly through using FB ads!
Facebook Personal Profile
Add a link to your business FB page onto your personal Facebook profile. By adding a link to your business page, you are letting people know of your business and connecting it to you personally without having to send a separate post. This 2010 article from Social Media Examiner (http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/) has some very good suggestions for this.)
If you are a new business, send out emails to your friends and acquaintances letting them know about your business in an introduction and with a link to the website. If you have been in business for a while and have an “opt-in” list, send out emails encouraging them to become a fan and “Like” your business page. Be creative by asking them to write on your Facebook page wall or come up with other ideas to get more “Likes” on your page. Be sure that your business FB page is shown by adding a link on your email signature block.
Be sure to add the Facebook logo to any print like business cards, letterhead, printed newsletters and brochures. This will inform your customers you have a Facebook page and they will want to come and follow your business!
Use the @ tag to inform friends when posting on your personal FB page. The way this works is this: as you post on your personal FB page you can also let folks know that you have something going on like a special event or discount sale by tagging your fan page with an @ tag. To do so, just type the “@” symbol and the first few letters of your business FB page. This becomes a subtle hyperlink that your FB friends can click on to get to your business page. Note: In order for the @ tag to work, you have to be a fan of your business FB page! You can also tag others, such as, others you want to give a “shout out” to in your postings. This will alert them you have tagged them and hopefully they will “like” and “share” your post.
Cross-promote using your Twitter Account
Add a link to your Facebook page on your business Twitter profiles. Tweet about your Facebook page periodically to encourage Twitter followers to visit your business Facebook page. Use a posting scheduler system like HootSuite to link your Facebook, Twitter (and LinkedIn if you have one ) accounts so the same post can go out to all 3. By using the “lowest common denominator” of 140 characters, a post on Facebook will meet Twitter’s character requirement.
7. Use Images
Everyone is extremely visual these days and you will want to draw people in with beautiful product pics, creative banners, inspirational quotes, and other forms of informative media. You can create easy marketing banners using program like PicMonkey.com, Canva.com or PiktoChart.com. Images are a great way to draw your followers in, plus posts with images have the most engagement and here’s the proof from in the article, “Photos Are Still King on Facebook” by SocialBaker.
Tips for Posting Facebook Business Page
Post frequently! A reasonable number of posts each week is 1 to 3 times per day. You want your business to stay in front of people’s minds. If you are a new business and busy with your SEO 150% of your time, then you may set a goal of 1 to 2 times per day for the first month or two, then go to up to 3. Don’t minimize the importance of the exposure to your business that posts on Facebook are. As I said earlier, Facebook is the primary social media for your business.
What can you post? Many times, new business owners have “Poster’s Block” when it comes to generating ideas for posts. (Kind of like “Writer’s Block, get it? I just made that up!) On a scheduled and periodic basis, create posts that are compelling with exciting news, recent changes, special incentives, and other “news” about your business. Include an invitation to your friends to join your fan page. Don’t forget to “share” these posts on your personal FB page.
Tips to Use When Searching for Content:
Entertain: Find news items, entertaining videos on YouTube, interesting anecdotes, or anything that is appropriate and funny. People want to be entertained with interesting information on FB. Just do not go too far off your target market. You will want your post to pertain to the industry you are in, for instance, if you have a pet internet business then you can find cute videos of pets or a cute joke. Be creative and have fun!
Educate: Find or create information that educates about your industry. Your blogs can be a very good source for posts; you definitely want to create a Facebook post each time you publish a blog to your website. For example, let’s say you own a website that provides mobility aids. In this scenario, you might write a blog about the percentage of falls that result in death and post that blog on Facebook. The key is to either create or share other’s information on a valuable topic to your audience.
Inform: You will want to always post special events, sales, and offers for your business. Anything that is “new” about your website needs to be a post.
Use seasons: Always have a play for each season and holiday. In other words, have something special like a sale for every notable date (example: Valentine’s Day, St. Patrick’s, Fat Tuesday, President’s Day, etc.). These are easy “reasons” to offer something to your customers with the added plus of having a “theme.”
RELATED ARTICLE: [Spread the Love: Holiday Marketing Tips]
60/30/10 Rule: Again, I go back to this rule of thumb when posting about your business on Facebook. 60% of the time you will become a resource for your followers providing helpful tips and information about an area of your industry. 30% of the time you will be building your brand – you can share personal stories or announcements, sales or news about your internet business. This will help build trust and your persona with your audience. 10% of the time you will want to share content from others. Whether you are giving recognition from a joint marketing venture, sharing a helpful article or video tip from someone else (not your competition) it is great to build from other influencers.
RELATED ARTICLE: [Branding Strategies for Online Businesses]
Still not sure where to begin when it comes to building the “love” on your Facebook business page. Let Pure-Ecommerce help you with our Facebook Basic Package or to really jump start your page request more information about our Facebook Advantage Package.