Love is in the air! If you are considering buying an ecommerce business you should look at the highly marketable wedding industry and starting an online wedding favor business could be the “perfect match” for you!
Didi you know there are Approximately 2.3 million couples who are wed each year in the US? This breaks down to 6,200 weddings per day according to SoundVision.com. 78% of couples use the internet to search to find products & services for their wedding, which gives you the opportunity to become a part of this booming market! Soundvision also reports, “June is the most popular month for weddings, then August, followed by September and October”. The most popular wedding seasons are just around the corner and now is the time to think about starting an online business favor business. We have several reasons we think you should consider starting an online wedding favors business as it is one of our top online business ideas because the Wedding industry offers:
- Increased spending on weddings year over year
- Increased use of online shopping
- Multitude of items to sell due to personalization
- Social media presence
- Attractive shopping experience
Related Article: [Top 10 Internet Business Ideas for 2015]
Increased Spending on Weddings
Spending on weddings has been increasing substantially every year despite the economic downturn. In article, “Average Wedding Bill Hits $30,000“, written in March 2014 on the website www.money.cnn.com, the writer reported that budgets for weddings were on the rise, reaching an average of $29,858 in 2013, which was 5% higher from 2012. This was according to a survey of 13,000 brides and grooms taken by TheKnot (www.theknot.com). Furthermore, 15% of the couples surveyed reported they spent even more – reaching upwards of $40,000.
Increased Use of Online Shopping
On their website, TheKnot (http://www.xogroupinc.com/press-releases-home/2014-press-releases/2014-03-27-real-weddings-study-average-cost-of-wedding.aspx) quotes Carley Roney, the cofounder of The Knot, as saying, “Wedding budgets have been increasing steadily since the economic downturn of 2008, and in 2013, couples spent a record high average of nearly $30,000” Ms. Roney goes on to say, “Couples are more focused than ever on creating a unique, personalized and once-in-a-lifetime experience for their guests – plus they’re doing so in a modern way, by planning from their smartphones, publicizing details on social media and more.”
Pay special attention to those last 2 points made by Ms. Roney…more couples are creating personalized experiences and are planning from their smartphones! (So, let’s go ahead and add tablets and, of course, computers.) In other words, brides and grooms are shopping online! This makes perfect sense. There are a lot of moving parts to planning for the wedding and purchasing items to make that special, personalized event. Couples generally don’t have time to physically go from one store to another looking for just the right products. So, they do their shopping while at lunch, on breaks, standing in line at the deli, etc.
One of the biggest wedding trends is creating personalized experiences for the guests. Any research you do about wedding trends shows that couples are no longer settling for a standard, template-designed event. Couples now want their personality to be infused in every detail of the ceremony and reception, from the flower containers to the favors. This means a lot of attention to detail and a lot of time searching the internet for those special items. This also means a great opportunity for an online business focused on weddings!
The products you can offer on an online wedding favor business are limited only by your imagination. Think of all the details that go into the ceremony and reception décor, gifts for wedding party members, and favors—flower containers, candles, lights, ribbons, greenery, trinkets, monograms, jewelry, and way too much to mention! Having so many items to offer means there are many possibilities of purchases, which means sales for you when you own a wedding ecommerce business!
Given these facts, an online wedding boutique is one of our top business ideas! But, wait, there’s more! Here are some more fun reasons for owning a wedding internet business.
Social Media Presence
Social media is playing an integral part in the shopping experience for weddings. Facebook and Pinterest are go-to places for couples to get ideas for decorating and, really, for all aspects of creating their personalized wedding experience. As an internet business owner, you can have lots of fun posting on Facebook and creating your Pinterest boards for the boutique to find shoppers!
According to the article – “Here Comes Social Networking Bride“, by Mashable.com, states, “Within hours of saying “yes,” 28% of brides-to-be update their social media statuses, while 24% do so the next day”. They also report, “70% of future brides were already pinning on Pinterest before getting engaged, and a whopping 89% make use of all sorts of wedding planning apps — making checklists, browsing gowns, staying organized and tracking countdowns.”
Attractive Shopping Experience
You may think this is frivolous, but we don’t…..it’s important for online wedding boutiques to be pretty and offer a pleasant shopping experience for brides and grooms. Actually, it’s important for any ecommerce business to have an attractive website, but especially so when it is selling a visual experience. Brides-to-be are the primary target market, and they want to shop at a store that is pretty, inspiring, and full of great items that give them plenty of ideas. Their shopping experience needs to be visually appealing and organized. It should be a fun and easy process to move around and shop on the site. As the ecommerce business owner, the wedding site is a pretty place to work!
How to Get Started
Therefore, we think given the strong and growing market for the wedding industry, the growth of the online shopping experience in the industry, and the fun you can have operating it, an online wedding favor business is one of the top ideas for an online business! So, what are you waiting for? Let’s get started!
To see the latest collection of online wedding favor businesses for sale jump on over to http://pure-ecommerce.com/internet-businesses-for-sale/online-wedding-favor-business-for-sale/. When working with Pure-Ecommerce you also have the option of creating your own custom online wedding boutique and can find out more about our options here – http://pure-ecommerce.com/go-custom.html.
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