Thinking of starting an online baby boutique? I would like to provide some pertinent reasons to why this is a top online business idea!
With 3 babies born every second it can be a very profitable and lucrative business online. It can also be a lot of fun selling adorable little baby items. This is why starting an online baby boutique is one of Pure-Ecommerce’s top 10 internet businesses ideas for 2015. See the complete list by going to http://pure-ecommerce.com/blog/2015/01/top-10-internet-business-ideas-2015/.
First let’s consider these statistics about selling baby products……
The baby care market was worth 44.7 billion U.S. dollars in 2011 and is expected to increase total sales to 66.8 billion U.S. dollars by 2017. (See graphic below)
According to Statista the global baby care market is expected to increase its total sales to 66.8 billion U.S. dollars by 2017.
Possible growth drivers for the baby product market increase can be attributed to the fact that baby care products are used for longer periods by the infants. Plus the industry is seeing that parents want the best available products for their baby, therefore disregarding the cost of certain products.
IBIS World reports “The Online Baby Product Sales industry learned to run before it could crawl, and it shows little signs of slowing. Strong growth is attributed to the ease of online shopping and a rise in consumer spending since the recession.”
They explain the growth of the industry further, “Online Baby Product Sales industry is currently in the growth phase of its life cycle, which is evident from its rising contribution to the overall economy, rapid technological change and strong growth in industry participation. Industry value added, or contribution to the overall economy, is expected to increase at an annualized rate of 13.2% over the 10 years to 2020.”
Drop Ship versus Holding Inventory
The baby industry offers a vast number of vendors that are willing to drop ship their products. But at any time you can also choose to have instant inventory. Meaning you can buy a small amount of products and reorder as needed. You could also do a mixture of drop ship products, as well as, having some inventory on hand. Drop shipping baby products offers several benefits including:
Quality vendors that are willing to drop ship to the right type of stores
Large product selection
New vendors, artists and manufactures emerge frequently
To learn more about drop shipping request our free ebook, “Affiliate Marketing vs Drop Shipping” here – http://pure-ecommerce.com/free-ebooks
We explain the supply chain method of drop shipping here.
Marketing Ideas for an Online Baby Boutique
Of course, the main way to market any online business is through the proper use of social media, newsletter marketing, video marketing and search engine optimization. However, with baby related products you can really think outside of the box! I would like to share the following ideas with you.
1. Baby Registry
Having a baby registry on your online baby boutique allows customers to register their “wish list” of products to their friends and family. It also means your customer is now going to send out your site to those people on their registry, therefore, introducing them and offering free advertising of your online business.
2. Pop Up Store
I love the idea of a “pop up” store. This is where you pop up a store for a day or even a week. I have seen this done in many creative ways such as a kiosk in the mall or renting the space from an outside strip mall. The owner may be having a hard time renting their store front and you can offer them rent for a week by doing a pop up store. Obviously, the build up of marketing the pop up store would be important. A great way to build momentum before the “opening” of your pop up store is to reach out to your follows through social media, local advertisement and local parenting groups. You will want to ensure your customers know when, where and what you are offering them!
3. Arts and Crafts Show
You could purchase a small amount of inventory and sell it at a local arts or crafts show. During the show you can also give out postcards inviting the customer to view your site. Or you can have iPads available to show off your online baby boutique in person. Having a one-on-one interaction with your customer is a great opportunity to reach them. Attending an arts and crafts show allows you to network with other vendors as well.
4. Sponsorship of a Mom’s Group
You could sponsor a mom’s outing, luncheon, picnic or even home party to introduce your target market to a small amount of inventory. You could also offer ordering opportunities via the party. Don’t forget even it is a smaller party word of mouth after the event can help you reach many more potential customers!
5. Interactive Section on Your Website
The baby industry offers a unique opportunity online as moms are thirsty for information about their baby’s. Offering good and useful content that will bring a mom back to your online baby boutique is critical for building a community and creating a memorable shopping experience. It should also be a place to go to learn. Adding fun tools like information on baby’s horoscope or a baby-naming tool can help potential customers find your site when possibly looking for other information such as baby names.
It’s a “Bundle of Joy”
Owning an online baby boutique can be a virtual “bundle of joy” for you. Your website can provide both a rewarding and creative experience. Getting to mingle with new moms who are in a very exciting time of their life can be very fulfilling and just plain fun to go to work everyday. The statistics don’t lie and people will never stop having babies, which makes an online baby boutique a top online business to consider.
To view all our online baby boutiques for sale visit www.pure-ecommerce.com