If you are considering starting your own online business then you’ve probably heard the term “responsive design website”. Since smartphones, tablets and other handheld devices have become all the craze to search and shop on the internet, the immersion of responsive design websites are becoming must-have for any ecommerce entrepreneur. I would like to explain further what a responsive design website is and the five reason to have one when owning or starting an online business.
What’s a Responsive Design Website?
A responsive design website allows the content, images and structure of the website to remain the same on any type of device. Whether an online shopper is using their smartphone, tablet or personal computer they are able to have a user-friendly shopping experience. It allows the user to have easy reading and navigation with minimum resizing, panning and scrolling across a wide range of devices.
Therefore, with a responsive website design, you will not have to worry about having different websites for various devices or making sure that your site runs properly on a mobile device.
In the article, “How Important Is Responsive Design” on HuffingtonPost.com, John Rampton shares some interesting data on how mobile usage has increased in the past couple of years. He included the following statistics:
More than 20 percent of Google searches are now being performed on some sort of mobile device.
25 percent of Internet users only access the internet via a mobile device in the United States.
Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
The future of mobile usage shows it slowing down no time soon! Here’s some additional interesting stats for you….
InternetRetailer.com report in June, in the first quarter of 2015, personal computers accounted for 66% of e-commerce orders worldwide, down 10% year over year while tablets accounted for 16%, up 3% year over year and mobile phones accounted for 18%, up 59% compared with the first quarter of 2014.
Statistica documented the rapid rise of Mcommerce in saying “Sales will grow by up to 87 billion dollars by 2016.”
Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018, according to Goldman Sachs Group Inc.
Reason #2: Google Recommended
When Google speaks, online business owners need to listen since they occupy 67% search market share! Google introduced Mobilegeddon in April 2015, which was their statement that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. It is recommended because there is one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Plus, Google is placing high value on user-experience when they are ranking sites; therefore, it is vital to take this into account in regards to search engine optimization.
Reason #3: Fluidity & Flexibility
Responsive web design sites are fluid! What does this mean exactly? Well, it means the content on the website can move freely across any screen resolution and any type of device. The grids and the images are fluid. Think of it like this, when you spill liquid onto a surface it begins to spread around the size of the surface. Well, it’s the same instance as responsive web design’s fluidity achieves the same result with website content on a device screen while retaining its appearance. Whether online shoppers are searching for their next purchase from the smartphone, tablet or personal computer – their results will fit their screen to give them the optimal shopping experience!
Reason #4: Increase in Conversion Rates
Of course, you want to make your customers happy along with the search engines, but it would also be great to increase your online business’ conversion rates. Right? Think about it, if your website is not working on a mobile or tablet device then the shopper is not converting. They would need to do more “work” to have the same shopping experience as if they were shopping from a responsive design website business. They may have to resize the font, the screen, scroll more, etc. This can become very frustrating for someone who is limited on time while trying to make a purchase online. If a customer becomes frustrated by their experience they are going to leave the site and most likely note return. Remember: high bounce rates will ultimately leave to low conversion rates!
This leads me to the final reason to have a responsive design website…..
Your goal as an online business owner is to create a pleasurable shopping experience for your customers. It’s not just an eye popping design, having a memorable domain name, offering a great collection of products or even awesome deals – it’s ultimately about the ease of use when someone comes onto your site. You want your customers to not only enjoy their first shopping experience on your website, but return to online store to become a repeat customer.
A responsive design website is better for the user and the online business owner! I know I keep harping on offering a “better user experience”, but it’s true. You really want that to be your focus, you can have the best products in the world and offer outstanding customer service; but if your customer is not able to browse your website effectively they are going to move on. This is why having a responsive design website is SO important!
As the business owner you will also want your website to be easy to manage. When you have two separate platforms for your desktop and mobile sites, you will need to manage your content/SEO in two places. This can lead to you not updating or managing it properly. Therefore, being able to manage it in one place, but work on different platforms is simply awesome!
When starting an online business you need to do your research to find the right platform, which will be the best not only for you, but also for your customers! To find out more about starting your own responsive design website business go to www.pure-ecommerce.com. While there review the new responsive website features to capture the attention of shoppers in the online marketplace.