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Dreaming Of Success In Online Sales? How To Make It Happen!


By: Linda Hale

Don’t just dream of online sales success, make it happen by arming yourself with as much knowledge as possible!

Too often, our dreams are extinguished before they even make it to pen and paper. The past several years have seen tremendous growth with online sales. Becoming an e-commerce entrepreneur has MANY advantages – independence, freedom to work from any location and flexibility to create you own schedule. above all you have the satisfaction of owning your own business with a fairly modest investment. Particularly, if you purchase a new website, there are financial advantages.


What Do You Need To Do To Make Your Dreams A Reality?

Success is defined in many different ways – so it’s important to identify what ‘success’ looks like to you. If you have already taken that step toward owning an online business then how do you protect your investment and help your business to grow? Depending on your level of expertise managing a small business, driving sales or delivering exceptional customer service can take a serious toll if you are unsure about the basics.

There is a popular saying that ‘knowledge is power’. Knowing how to use that knowledge is wisdom.

If you haven’t yet purchased an online business, but have done extensive research then you may want to consider what type education and/or training programs come with the purchase of a website. There are many choices when shopping for an internet business. Be sure to ask the right questions one of which is “What type of training and support will I receive? And for how long?” Many promising entrepreneurs dive into a business venture and neglect the fact that they cannot rely solely on their previous skills developed in prior careers/positions. Rather than take a ‘sink or swim’ approach, arm yourself with as much knowledge about your business as possible. Here are some tips to help you meet that goal:
  • Study your market niche and identify your target customer
  • Understand your shopping cart functions and know where to obtain technical assistance
  • Get comfortable using social media
  • Shop your competition
These are just a few things to consider when living your ‘dream’! Be wary of companies that sell overnight success or promise to help you along the way and then are never heard from again.


Some companies such as Pure-Ecommerce offers a 10 Step Consulting service with every site they sell. Additionally, there is a resource library, which is a great complement to the 10 step process. The eLearning library has a wealth of information and can provide the direction you need as you traverse the ecommerce geography.
Competition in the ecommerce world is fierce; no doubt about that, so give yourself the edge by obtaining as much education and training as possible.


Have questions about starting an online business, we encourage you to post them below. You may also visit, for more resources in learning about the ecommerce industry. Arm yourself with knowledge in order to bring your dream online business to life!

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Pure-Ecommerce has been featured in many top shelf magazines such as Forbes, Entrepreneur and MarketWatch