By: Catherine Perry
Don’t be overwhelmed by the daily tasks of your ecommerce business – Put a plan in place to run it more effectively!
1. CREATE A SCHEDULE
As the owner of an ecommerce business, you may feel that you have some many different tasks to tackle each day. There is no question that you have to do many different things to run your business properly – everything from processing orders, posting to your social media, researching new vendors and products, to managing the business’ accounting. Each one of these has many tasks that are part of the whole.
You may be a bit overwhelmed and wondering if it is possible to do it all, we say “YES, YOU CAN DO IT ALL!” We do not want you to get discouraged by the day-to-day demands. That’s why we want to give you some tips for managing your workload. You are running a business, keep this in mind and in perspective, as well as, keep looking forward – onward and upward. It is important to keep control of the daily, weekly, monthly and quarterly duties so your business does not ultimately run you. We want to give you some helpful tips you can to help control your day and not let your day control you!
Managing your time is the key to being able to do everything required each day, and the way to manage your time is through scheduling. Create a schedule for the tasks that are done routinely each day, each week, each month, each quarter, etc. You can control anything that recurs on a regular basis. Schedule a set time to compose your social media posts. Schedule a set time for your bookkeeping tasks. Schedule a set time to research vendors and inventory products.
For instance, let’s look at social media. Schedule a block of time each week to get your social media for a period of time done. You may decide that you’re going to do all the blog posts for a week on Monday afternoons. Then let’s say it takes a couple of hours to write 4 blogs. Block out the time to write them in one sitting. Done! You don’t have to think about doing that task anymore for the entire week! Same with posts on Facebook, Twitter and Instagram. You can block out time to get those composed and then that task is out of the way for the week.
Customer orders can’t necessarily be controlled by a schedule, but you can still have one as a guide. You may have a couple of times per day when you get your orders together, contact vendors, send follow-up emails, etc. This is a suggestion, but you should fin what works best for you. The point is, is to have a plan and a schedule. This allows you to get everything done and nothing falls through the cracks! Done!
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2. Plan an Editorial Calendar
Another great way to manage your time is to Spend some time planning and creating an editorial calendar. This calendar is made up of your ideas for social media posts for a certain period of time. When you have an editorial calendar you don’t have to come up with the ideas every week because you have them already in place. Then, all you need to do is create the posts. It’s so much easier to brainstorm ideas when you allocate a time to do it. As a result, you have the skeleton and foundation work accomplished and when you have fresh ideas pop up you can add those to the calendar. Much easier!
We suggest that you look forward at least a month or a quarter, but you could do a calendar for the entire year. For instance, you already know you will have posts that are relevant to seasons, holidays, and special days, so go ahead and put those ideas on the calendar. Done!
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3. Using Tools to Help
You may be wondering how you can create the social media posts and not have to actually spend time each day posting. Well, guess what…there are tools you can use to get it done and to help you manage your time even more efficiently. Using a tool allows you to create the posts and define a schedule for them to post on a specific day and at a certain time. So, you can sit at your desk during a block of time on Monday or Friday, or whenever you decide works for you, and create and schedule the posts for the upcoming week or weeks or month. Then, those are done and you don’t have to think about them anymore. You can get on with other things. Done!
We won’t go into all the tools that are available, but we will point you to where you can learn about them. Here are 4 very good compilations of tools you can use to schedule social media:
“The Best Social Media Management Tools”, by Daniel Zeevi presented on Dashburst
“Five Social Media Management Tools to Save Time”, by Kenneth Waldman, Social Media Examiner
“The 17 Best Social Media Tools”, on JeffBullas.com
“The Top 10 Tools for Managing Your Social Media Accounts”, by Albert Costill on Social Engine Journal
If you make a plan you will get it all done.
Create an editorial calendar.
Make a schedule.
Use the tools.
Remember this quote from Zig Ziglar……
If you want to get everything done and manage your days, follow these tips and you CAN make it happen!