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12 Experts Ecommerce Business Owners Need To Follow


As an ecommerce business owner you need to stay up-to-date on all the latest trends in the industry from updating content to marketing your website, therefore, we wanted to provide you with a list of must-follow experts.

By: Catherine Perry

As an ecommerce business owner you have a lot of information you need to process on a daily basis. You can easily find yourself extremely busy doing just what is in front of you–keeping your website current, updating your inventory, making sure you have happy customers and processing orders. Not only those tasks, you must also schedule time for posting on social media, optimizing your site for the search engines and writing new content because these things are super important too. So you fit those in your schedule, as well. What else do you need to do?
We can tell you that another important activity for you, that will save you time in the long run, is reading blogs and articles that ecommerce experts have written. By educating yourself through industry experts, you benefit from tips that the experts have to share. Information from those who have been through similar experiences as you is invaluable. This means that you don’t have to reinvent the wheel. You can learn from others who have walked your path.
RELATED ARTICLE: Helpful Tips for Ecommerce Business Owners – How You Can Do It All 
So, there is a ton of information on the internet for ecommerce entrepreneurs. That’s great news, right?! You can find websites and blogs on every topic about ecommerce you are interested in. Good news…bad news. The good news is that there is a lot of information on the web for you to find and read. But, the bad news is that there is a lot of information for you to find and read. So, we have put together a list of what we consider to be the top eight blogs that are “must-reads” for a small ecommerce business owner, like you. In building our list, we thought about the topics that are the most important to you:
  • Ecommerce retail trends and statistics
  • Social media marketing
  • Blogging and content
  • Search engine optimization
  • Tips for a new ecommerce owner

Ecommerce Retail Trends

Internet Retailer ( is the best website to gain an overall view of what is going on in the ecommerce market. For example, you can find information on the upcoming holiday season or how to use the election to your benefit (!). You can also see articles on who has been ousted or hired as CEO to big retailers and how to use Instagram to your advantage. InternetRetailer has a very wide focus and a lot to choose to read. However, their site is organized well and is easy to peruse quickly, which is a benefit, so it doesn’t require a whole lot of your time. Think of this as your Wall Street Journal.

Social Media Marketing

Social media marketing is the topic where you will find the most information online. There are many websites that offer tips on marketing through Facebook, Twitter, Pinterest and Instagram. You can spend hours upon hours reading about marketing campaigns and creating posts on Facebook. We suggest these three blogs for tips on using social media marketing to create a brand and grow your relationships and business.
  1. Social Media Examiner ( is the “world’s largest social media marketing resource” helping millions of followers understand the current and most effective methods in social media marketing. They not only post weekly articles on the latest trends, but also host podcasts, latest reports and even a yearly conference. They are a great resource to utilize to stay up-to-date on the happenings in the world of social media.
  2. Peg Fitzpatrick is a social media guru and her blog is chocked full of helpful tips and insight into social media marketing ( She has a practical and easy-to-read style in her blog, which gives it a quick-read. She also has a book that you may want to look at purchasing, “The Art of Social Media: Power Tips for Power Users.”
  3. The Social Media Hat ( has a blog that is easy to peruse and has many articles on developing a social media presence, what works and what doesn’t work and great tips.


Blogging and Content

Again, this topic has a plethora of blogs, articles, and companies on the web. You can find many, many articles about writing content and blogging for your ecommerce business. But, a couple of blogs we find to be helpful for writing content that both engages your customers and converts to sales are these:
  1. Content Marketing Institute ( concentrates on content exclusively. Many websites will throw in some information on content while they are talking about SEO or SMM, but Content Marketing Institute only focuses on content and marketing through content. It is a must read!
  2. The second website we like for articles that give practical advice with a “how to” focus on writing great content is Practical Ecommerce ( They were founded to provide “down-to-earth articles and commentary to help ecommerce businesses”.

Search engine Optimization

Many website blogs contain a combination of these two topics, optimizing for search engines and writing content, because one goes with the other. You want your content to catch readers and convert to sales. But, you also want the search engines to “like” your content so that you can gain in rankings.Here’s a few of options for you to follow:
  1. Practical Ecommerce (, as cited above for Blogging and Content, also contains very good articles that combine these two topics with tips that are easy to implement into your content.
  2. Search Engine Land (, they feature daily search engine industry news & trends in search marketing (SEM) – paid search advertising (PPC) & search engine optimization (SEO), plus expert analysis, advice, tips, tactics & How To Guides for search marketing.
  3. Search Engine Journal (, they release around 25 new articles per week and provide to their readers in-depth subject guides, news reports, argumentative and observational articles by expert guest contributors. Their main focus is on digital marketing, SEO, social media, content marketing, paid search, as well as, entrepreneurial and agency life. Therefore, this is a great blog to follow on many aspects of your ecommerce business.


Tips for a New Ecommerce Owner

Sometimes you just need to read stuff shared by someone who has started an ecommerce business and been successful. We pride ourselves on the Pure-Ecommerce Blog in providing you with this information, but we wanted to take this opportunity to introduce you to a few additional bloggers we thought would help answer those questions as well. For instance, what pitfalls did they encounter? How did they gain rankings with the search engines? What tips do they have that will save you time? Here are three websites that provide just that kind of information for you.
  1. My Wife Quit Her Job ( is written by Steve Chou who, with his wife, have an online business they started from scratch and claim they made over $100k in 12 months. They have had a lot of media exposure for their success. The blog is both educational and entertaining. Highly recommend.
  2. Think Traffic ( is a website written by three entrepreneurs–Corbett Barr, Chase Reeves, and Caleb Wojcik—who are inspiring and educational. They write about concepts that are not specifically about ecommerce but are about online business and are applicable to you growing your business. Many times they write about what it is like to be an entrepreneur and the challenges therein. They are very entertaining and have a podcast called “The Fizzle Show” that you should also check out.
RELATED ARTICLE: Step-by-Step Training Is The Most Important Need A New Ecommerce Business Owner Has
So, there you have it—our top eight blogs/articles for an ecommerce entrepreneur and business owner to follow. Read the ones you like and that speak to you. Use the help and tips to grow your business. And, stay on the road to success!!!

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