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Fitness–and Everything That Goes With It–Is IN!


Now is the time to consider starting an online fitness website – the industry is booming with growth in various areas as consumers seek more specialized workouts to keep them healthy and fit!

By: Catherine Perry

This is a perfect time to own an online fitness website business so you can participate in this high-growth industry. In case you haven’t noticed, the health, wellness, and fitness industry is booming! According to Allied Market Research the Fitness Equipment Market is Expected to Reach $11.9 Billion, Globally, by 2020. While the Global market for Sports and Fitness Clothing is projected to reach $196.2 billion by 2020, driven by increasing participation in sports and fitness activities. Memberships to health clubs have been on the rise for the last few years. According to IBIS World in their May 2016 Market Research Report on the Gym, Health, and Fitness Club industry, “The Gym, Health and Fitness Clubs industry has benefited from recent marketing campaigns aimed at fighting obesity, as well as consumer trends toward improved health. In the coming years, many baby boomers are expected to sign up for health club memberships, as they grow more health-conscious due to their age.”
Not only are gyms and health clubs seeing increased membership numbers, but there is also a growing trend in smaller discipline-specific clubs.


Growing Trend – Boutique Fitness Clubs

There has been an increasing trend in the last five years of smaller, more “boutique” fitness clubs that focus on just one type of exercise such as yoga, Pilates, spinning, cross-fit, boot camp, and barre. A growing number of people want to have a workout in a more intimate setting instead of the very large gyms that were so popular in the past. According to the MarketWatch article, “Boutique Fitness Studios are Leading Growth in the Health Club Industry“,  in 2015, “research conducted by the International Health, Racquet & Sportsclub Association (IHRSA) shows 54 million Americans, or 18.5% of the U.S. population, were health club members in 2014. Of that, 42% are members of a studio, which includes a boutique or discipline-specific facility.”
According to Bruce Cohen, head of private equity and strategic practice at management consulting firm Kurt Salmon, in a feature on boutique studios in the latest issue of the biannual Kurt Salmon Review, there are several reasons for the popularity of boutique studios. “Among those reasons are a population of consumers who are more informed about health and wellness, a focus on convenience, and a desire to connect with “instructors who give the sense of being deeply marinated in what they’re doing.”
On the American Council on Exercise’s website, we find that “boutique studios thrive because they create a catered fitness experience that surpasses the expectations of normal health-club patrons.” An example of a very popular fitness trend in their article “10 Fitness Trends to Look Out for in 2016” is obstacle course races like the Spartan Obstacle Race. These races are popular because “they combine fitness with a unique, challenging experience that is not easily replicated in a traditional gym environment.” The article goes on to say that in 2016 “we will continue to see fitness entrepreneurs offer a variety of opportunities to combine people’s passion for exercise with a chance to have a one-of-a-kind, physically challenging experience.”


A discipline-specific fitness that continues to gain popularity is yoga, with its focus not only on the body but also mind. Yoga Alliance partnered with Yoga Journal to conduct the 2016 Yoga in America Study, finding “the number of U.S. yoga practitioners has increased to over 36 million, up from 20.4 million in 2012.” Additionally, they found practitioner spending on yoga classes, clothing, equipment and accessories, rose to $16 billion a year up from $10 billion over the past four years.”

CrossFit pure-ecommerce-crossfit-blog

CrossFit is a concept that includes functional strength training and endurance. In an April, 2016 article on, the CrossFit gyms are “possibly the biggest fitness trend in the world,” with more locations than there are Starbucks in the U.S. We wanted to also share these statistics about crossfit from – there are more than 11,000 AFFILIATE GYM, which is up 22-fold from nine years ago. It is reported the CrossFit brand brings in $4 billion in annual revenue and is ultimately worth ~$100 million, by my estimate. also reports year-over-year The growth rate of the CrossFit Games has been 166%; failure rate of opening a crossfit gym is only 2%; the estimated net of just the crossfit affiliates in 2013 was $2 Billion.

pure-ecommerce-bootcamp-blogBoot Camp

Boot camp is another discipline in fitness that is growing in popularity. Bootcamp focuses on extreme discipline with workouts outdoors and early in the morning that are usually led by trainers who can be affiliated with a gym. The American Council on Exercise decided it was also interested in this whole army-inspired phenomenon and conducted a study to look at just how effective these instructor-led workouts actually are.
Exercise scientists at the Exercise and Health Program of the University of Wisconsin, La Crosse, studied six men and six women ages nineteen to twenty-nine as they added a boot camp workout to their fitness regime. They found that the average exerciser burned about ten calories per minute during the workout, or about four hundred calories in just forty minutes.

Barre Workouts pure-ecommerce-barre-workouts-blog

And, if we haven’t convinced you thus far of the tremendous business opportunity in the booming fitness industry, we’ll give you one more boutique example—the barre workouts. On the WellandGood website, in their “Good Sweat” section, they call barre workouts a “phenomenon.” “There are now close to 700 corporate-owned studios spread throughout the country, with 100 more slated to open in the next year. For proof of barre’s meteoric rise, just look at Pure Barre, which now has roughly 275 studios across the country—with openings steadily increasing every year since 2012 (42 in 2012, 66 in 2013, and 85 in 2014).

Now Is the Time

OK, then. So, the statistics show a strong upside in the fitness market. We think any ecommerce business related to the fitness industry is in a position to see tremendous growth. All of these workout warriors are looking for the “stuff” that goes with their fitness and health focus—clothes, mats, barres, kettlebells, hand weights, stability balls, nutritional items, vitamins, power drinks, and so on. And they shop online for the convenience. (Who has time to go to a brick-and-mortar store to shop with all that time spent exercising?)
Now is the time to consider purchasing an online fitness website for sale. Why? Because the time of the year that sees a spike in gym memberships and fitness consciousness is the first quarter of the annual year, January through March. That is when everyone will be thinking “fitness” and anything related to it. Buying a fitness website now gives you the time to get your business up and running for that very busy first of the year when everyone is trying to get off the holiday pounds they’ve added!
So, if you want the benefits of running an ecommerce business and have been persuaded that the fitness industry is only getting bigger, then you should look at one of our fitness websites at Don’t wait. Make your move today!

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