By: Catherine Perry
Connect and reach your customers through social media to help you boost the sales of your ecommerce business – here’s some helpful tips to get you started!
The area of marketing cannot be underestimated in developing and sustaining your business. It is the lifeblood of creating your brand and the achieving the visibility that is essential in building a successful business. Social media has become the channel to use in marketing your ecommerce business and boosting online sales. According to Statista.com, “The power of social networking is such that, the number of worldwide users is expected to reach some 2.95 billion by 2020, around a third of Earth’s entire population….as of 2016, 78 percent of the United States population had a social networking profile.”
Quote From: Yahoo.com, in their Small Business advisory area
We think you can see the importance of using social media to build a presence for your online business and boost sales because it is easy to use and so powerful when it comes to reaching your customers. But, how do you get started? Which social media platforms are the best in boosting sales? How do you tackle the enormity of social media to get your small business noticed? We think that the three social media platforms on which you should focus, especially in the beginning, are Facebook, Twitter, and Pinterest. If you develop your marketing plans using these three channels, you will have a strong foundation on social media.
There are many different ways to employ social media and there are many resources available where you can find information about it. But, the last thing you want to do is become overwhelmed with too much information in the beginning stages of your business. So, we’re going to get you started with three basic ways you can use social media to boost your sales.
Building Your Brand
Branding is one of the most important aspects of a business and you can build a brand on social media by being there on a regular basis. Your brand is the thing that sets you apart from your competition. Your brand is how you’re portrayed to the customer and is the message the customer remembers you by. For instance, think about Coke versus a generic soda.
So, exactly what do we mean by “build a brand?” The brand is made up of several things–your logo, tagline, and other facts about your business that you want people to remember. Your logo is the most important part of your brand and must be visible on all communication.
And, if you haven’t come up with a tagline, you may want to give it some thought. It can be something short and catchy that functions as a messaging tool. An example of a tagline for a pet clothing business might be “For the best dressed dog in the town.” Building a brand means that you consistently get the message out so that people begin to know what your business is. This happens over time with continuous and consistent exposure on social media.
Engaging With People
Social media has raised the bar for customer engagement. Customer engagement provides a way for you to stay in front of the target market and obtain valuable information about the market. A good way to engage is through communication that asks people to take action or respond. This can be in the form of soliciting responses to questions you ask that help you define what your customer wants. For example, you could take two products and ask which they like better or which they would buy. Another example of customer engagement is through creating quick surveys.
People have short attention spans and don’t like to read a lot on social media, so the key is keeping the communication short and visual. The bottom line is that you are continually keeping your brand in front of mind and getting noticed.
The end goal of marketing is to drive traffic to your online business. But, you don’t want just any and all traffic—you want targeted traffic, and social media can help you do this. Using social media you can reach your target market through ads and marketing communication. Here are a few ways to generate and drive traffic:
Create communication with incentives for your target market by using special offers such as coupons and time-limited sales.
Write guest blogs for sites that are in your niche market. Using Google you can locate these sites and see the kinds of blogs that are on them. It is important to see if it is a good fit with your market.
Comment on forums and blogs that are relevant to your site. You will become “known” in the community and readers will come to your website as a result.
Advertise on social media. In terms of ads on social media, start small so that you aren’t spending big bucks and yet are getting important information about what works with your market.
Here are some quick tips for using Facebook, Twitter, and Pinterest as the platforms for marketing your online business and boosting sales.
Post on Facebook on a regular basis. You may choose to post three times a week or daily, just be consistent.
Use photos and/or videos in your posts for the biggest impact. You can use services such as Canva to create eye-catching images to draw your followers in to find out more about your post.
Be entertaining and interesting. No one wants to be bored. Don’t post anything that will offend though, this is a sure fire way to turn customers off!
Be sure to include your website logo or an image of the product, if relevant, to the post. It all goes back to branding – create that brand awareness when and where you can.
RELATED ARTICLE: Tips to Build Facebook Fans for Your Internet Business
Communicate on Twitter consistently just like you do with Facebook. Tweet information that relates to your ecommerce business.
Optimize your Twitter profile by using your logo as your profile picture and your brand name as your Twitter handle and username.
Use your brand name as your hashtag and include it in all your tweets.
Locate your competitors and follow them to gain an understanding of what they are doing.
Tweet and re-tweet information that is relevant to your products.
Even though you are limited to 144 characters, you can embed links to your website as well as other information (articles, blogs, product information) that help build the brand and authority of your site.
RELATED ARTICLE: Five Steps to Build Your Internet Business Fan Base Through Twitter
You must have a presence on Pinterest. Ultimately, you should have at least 90% of your products pinned in order to have a strong impact.
Put keywords in the titles of your Pinterest boards so that people can find them easily, but be careful not to “over stuff” them.
Create boards that are relevant to your business. Keep them fun, interesting and insightful!
Pin on a regular basis. A good number is 20-25 pins a day. If you don’t have time, 10-15 pins should be your goal. The point is to pin, pin, pin!
Re-pin old pins because not everyone will see all of your pins, especially new users. So, re-pinning pins that are a month old or older can reap rewards.
Follow people. Use this feature to find users who might be interested in following you: https://www.pinterest.com/source/YOURDOMAIN.com. Replace “YOUR DOMAIN” with your website URL or the domains of your competitors.
RELATED ARTICLE: Pinterest Tips for Internet Business – How to Build Your Fan Base
We have hopefully given you some actionable items in marketing your business and boosting sales. We also hope we have inspired you to be creative and have fun with it! Just remember that it is a process that works over time. Be consistent and persistent and you will reap the rewards!
And ALWAYS remember this……