By: Catherine Perry
People are enjoying the great outdoors – here’s the proof! Reasons why you should consider starting an online business catering to sports and outdoor recreation!
There are several aspects of an ecommerce business that are important, and the growth of the industry is at the top of the list. The growth trend gives you insight into the consumer market for the industry. Is it going up? Is it going down? One of the industries we have found to grow continually each year is Outdoor Sports and Recreation and that’s why you should consider starting a sports and Outdoor recreation website business!
The outdoor activities market includes hiking, camping, fishing and hunting as well as sports such as basketball, baseball football, and soccer. According to the Outdoor Industry Association, in their “The Outdoor Recreation Economy report,”Nearly half of all Americans – 48.4% – participated in at least one outdoor activity in 2015. That equates to 142.4 million participants, who went on a collective 11.7 billion outdoor outings. Outsideonline.com asserts that “the outdoor lifestyle is experiencing a historic moment of trendiness.”
Consumers are turning to online stores to find a diverse collection of necessities and gear to have on their next outdoor adventure. Ecommerce offers many benefits like easy delivery, time saving, and more available options that seem to work well for the demographics that is purchasing outdoor gear.
All of the numbers tell us that the Outdoor Sports and Recreation market is in a growth phase. If you are thinking about owning an ecommerce business, you should definitely look at this industry! To back up our enthusiasm in the Outdoor Sports and Recreation industry, let’s look at some of the statistics behind three outdoor recreation markets—camping, hunting and fishing, and outdoor sports equipment.
There are approximately 40 million people who go camping in the U.S. each year. So, suffice it to say that camping gear and essentials are in high demand! In their comprehensive research report “The Global Camping Equipment Market 2014-2019: Trend, Forecast, and Opportunity Analysis,” Lucintel, a leading global management consulting and market research firm, analyzed the global camping equipment market by segments. By their analysis, the global camping equipment market is expected to reach an estimated $5.0 billion by 2019.
Lucintel cites some reasons for the growth as 1) increasing expenditures for recreation, 2) lifestyle changes, and 3) rising participation in outdoor activities. Additional factors are baby boomers having more free time in retirement and the health benefits of outdoor activities. As a result of studying these numbers, we think camping looks like a very good industry for an ecommerce business.
Hunting & Fishing
It is cited by the Outdoor Industry Association’s “Outdoor Recreation Economy” report that 12.5 million individuals are engaged in hunting, fishing, and wildlife viewing sports. Their calculation says that about 220 million days are spent in the woods, fields and wetlands each year.
Wow, that’s a lot of people and time dedicated to hunting! So, how much money are they spending on the obsession? The numbers show roughly $23 billion was spent on hunting, roughly $33 billion was spent on wildlife viewing, and roughly $35 billion was spent on fishing. At $1,992 per hunter per year, that’s $24.9 billion pumped into our economy. Approximately $30 million is spent on all hunting expenditures annually. Many folks are shopping ecommerce for their accouterments, so all of these numbers add up to a great market for online businesses!
Outdoor Sports Equipment
The sports equipment industry provides equipment for adventure, ball, fitness, golf, and other sports including archery, billiards, bowling, pogo sticks, wheel sports, and indoor games. Sports equipment is any object used for sport or exercise. Wickets & bases, sticks, bats & clubs, rods & tackle, racquets, protective equipment, nets, goals, footwear, flying discs, exercise equipment, balls, and vehicles are some popular types of sports equipment.
Sports equipment revenues worldwide is expected to reach $90.9 billion this year, which by the way is up $76.1 billion from 4 years ago in 2013. Statista reports the North American sports market is expected to reach $73.52 billion by 2019.
In their Global Research Report on the Sports Equipment Market Analysis for 2015 to 2022, Grand View Research says that “ecommerce has enabled the industry to reach out to a wider customer base, which is expected to add up toward the development of this industry.” Again, we think this is an industry that is poised for tremendous growth and ecommerce is in the position to benefit greatly from it!
Have we convinced you with the facts and figures that back up our enthusiasm for the Outdoor Sports and Recreation market? With warm weather just around the corner, the time is now to offer an ecommerce option for those people who are more than ready to get outside and get their hiking, camping, fishing, and other activity going! We suggest you take a look at the ready-made internet business at Pure-Ecommerce and participate in this growing industry!