By: Catherine Perry
Spring has sprung and now is the time to spruce up your online business to prepare for spring sales!
Aaaaah, yes, spring has arrived—finally! At long last, we see the grass getting greener, the crocuses and daffodils blooming, and the leaves sprouting on trees. We hear the birds chirping and the sound of mowers. And, maybe not as exciting, we experience the pollen that is now everywhere! We wait a long time for this season to get here and are so very excited when it shows up.
As part of that enthusiasm, people are ready to spend some money! We want new “stuff” for spring. Maybe it’s tools for gardening. Or they may want to add beautiful spring colors to their closet, need some camping or hiking gear for a spring outdoor adventure. or it could be they want to add some new decorations for the house. Gallup has reported that there is “generally higher spending in the spring months than in winter months.”
As an online business owner, you need to be prepared to stimulate and motivate your customers to spend their money with YOU. That’s why the team at Pure-Ecommerce want to share these 3 tips that will help you prepare your online business for spring so that you can plant the seeds with your existing and potential consumers and participate in the spring sales season.
Tip #1: Refresh Your Keywords
In ecommerce land, Search Engine Optimization is SO important in getting traffic, and keywords are the fertilizer for that traffic. Without effective keywords, your online business just won’t generate the most traffic possible. So, we suggest spending some time now doing a little research to be sure you have the “best” keywords; in other words, you need to find out the keywords that are getting the most traffic.
This requires you to do some research on your competitors. You need to be aware of the keywords your competitors are using to see if there are some that are better than the ones you are currently using. Not all of your competitors will have better keywords than you, but the competition that is doing more business may have better ones. Here are a couple of ways to research.
Go to the competitor’s website and view the HTML source page. On the website’s home page, click on View – Page Source (if using Firefox) or click on Show Page Source (if using Chrome or Safari). You can also right-click on the website’s home page and select Page Source. From here you can see some of the keywords being used. Look for the keywords in the title tag, meta description tag, and keywords tag (if applicable).
You can use Google AdWords to find out the keywords competitors are using. Enter a competitor’s landing page URL into the Your Landing Page field in AdWords. Google then crawls that landing page and lists the keywords associated with that site.
Additionally, you can use Google AdWords Keyword Planner to come up with new keywords that might be effective.
In AdWords, go to the Keyword Planner.
Locate the “Find newkeywords” option.
Select “Search for new keywords using a phrase, website or category.”
Once you have opened the form, click on the text field under “Your landing page” and enter your competitor’s URL.
Then, click “Get ideas.”
Sometimes you may feel that all the keywords coming up in your research look the same and you want to go further. It can be helpful to research outside of Google when you think you are getting mediocre results on AdWords, and there are tools that are available to help you. For example, Spyfu is a high-powered tool that lets you search for any domain and see every keyword they have bought on AdWords, every organic rank and every ad variation in the last 10 years.
Tip #2: Start Blogging and Optimizing
After refreshing your keywords, focus on them in your content. Write and optimize new blogs using the keywords. You may find that a WordPress keyword optimizer SEO plug-in tool may help you get the most optimization possible. Remember when blogging to NOT be too promotional. Your blog should be your voice to reach current and potential customers with exciting trends in your niche market. Your blog posts should be informative too, it is great to share tips, ideas and insight with your reader to get them inspired to shop at your online business.
Tip #3: Develop Your Marketing Plan
Outline your spring marketing campaign and start it on social media. Maybe a “spring giveaway” or a contest with discounts can be part of your marketing plan. Create excitement! This will help to get customers motivated to buy and share your information. Again, you do not want to be too promotional, yes, you can share new products or products on sale a couple of times per week. You also want to inspire customers to shop with you. Share tips, ideas and posts that are relevant to your target market, trends in your niche market and inspirations to create “buzz”!
By researching keywords to be sure you aren’t missing some effective ones, incorporating those keywords in your content, and actively marketing through social media, you’ll be prepared for the spring. Remember this…..