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Don’t Let Fear Overpower Your Desire to Become an Entrepreneur

Fear does not have the power – YOU DO! You can overcome the fear of the unknown to realize your dream of being your own boss and becoming an ecommerce entrepreneur.

By: Catherine Perry

We talk to a lot of people who are interested in owning an ecommerce business. They are frustrated with the corporate 9-to-5 life of commuting to work and having little time either with their families or for themselves to develop meaningful relationships and recharge energy. They feel that they have the entrepreneurial spirit and they feel the pull to have their own business. They long for a more flexible schedule and the ability to direct their own futures. But, so many times they are afraid to make a change. They let fear be the driving force in their future instead of the desire to have the life they dream about.
Is this you?
  • Have a long commute each way to get to your corporate 9-to-5 5-days a week job.
  • Have an OK salary (or not) and you never feel fully appreciated for the work you do.
  • Have 2 weeks of vacation each year.
  • Sometimes you feel secure in your job, but most days you don’t.
  • Dream of being an entrepreneur.
But, is this what you really want?
  • Working at home where your office is easy to get to and comfortable.
  • Running the show, making the decisions with no boss checking in.
  • Having a flexible schedule so you can run errands during the day, spend time with the children and pets.
  • Meeting friends for lunch.
  • Knowing what you do each day for the business contributes to your success as an entrepreneur.
  • Having more money.
The difference between the 2 lists comes down to you being able to make the change from employee to business owner. The inability to make this change keeps you stuck where you are and dissatisfied.



Most of the time the inability to change comes from fear. Our fears can be rational or irrational. They can affect us positively or negatively. Our fears can positively affect our lives by keeping us physically out of harm’s way. But our fears can also negatively affect our lives if they are irrational fears and we let them control us. We thought it would be helpful to talk about some of the irrational fears that people let rule their decisions and keep them from becoming the entrepreneurs they really want to be.
If you find that fear is causing you to stay in a less-than-ideal work situation and, therefore, is keeping you from making the move to entrepreneurship, this article is for you! We are highlighting 3 fears you may be experiencing that are holding you back in pursuing your dream of being an entrepreneur.


The fear of failure holds people back from making a change. According to the article “Overcoming Fear of Failure” on, “fear of failure (also called atychiphobia) is when we allow that fear to stop us doing the things that can move us forward to achieve our goals.”
What is important is first to recognize that this fear is causing you to be stuck and then to change your mind set about failure.  You can look at failure as something terrible, or you can look at failure as a learning experience. When you change the way you look at “failure” and the way you define it, you can look for the lessons you can learn from that experience. In this way, failures become growth experiences because they can keep us from making the same mistakes again. It is helpful to write down what is the worst thing that can happen if you take a chance and fail. You will more than likely find that nothing on the list is irreparable.

The Unknown

Most of us fear what we don’t know. Starting a business can be pretty scary if you are giving up a lot to get it going and if you haven’t started a business before. The keys are to prepare and have a plan of action. Get into the learning mode. Read as much as you can about what is entailed in owning an ecommerce business. Learn about the responsibilities and tasks involved in operating an online business. Look for forums where other ecommerce owners are having conversations about their work. Ask a lot of questions. By educating yourself as much as possible, the venture won’t be as much an unknown and won’t be as scary. Then, come up with your plan of action. By having a plan you will feel much more in control and less afraid of going forward.



Financial Stability

If you have always worked at a 9-to-5 job, you may be fearful of the financial aspect of starting your own business. You may think that owning a business has less financial stability than your regular paycheck currently provides. The fact is that, as an entrepreneur, you have the potential for much more financial stability than by just being an employee. Again, the “not knowing” creates a fear that can stop you from embarking on the path that will lead to greater financial success than you know today.
One thing that can help with this fear is educating yourself and preparing. In the article “The 7 Fears all Entrepreneurs Must Conquer” on, Aaron Agius says that “financial ignorance is one of the main reasons eight out of ten businesses fail in the first 18 months of business. Getting a good hold of your own financial know-how…helps you ride the entrepreneurial wave.”
Here are some other things you can do when fear gets in your way:
  1. Be clear on why you want to start a business. Write it down. Make a list of your personal goals. These are things you can come back to when you are feeling uncertain.
  2. Have an optimistic view. Be positive about starting your business venture. Understand that there are risks and things can go wrong because this is real life and it doesn’t always go just as you planned. But, you can understand the risks and find ways to overcome them.
  3. Be persistent. As the owner of a business, you will have obstacles to get around from time to time. The power of being persistent can’t be over-stated. Go back to your list of why you started the business and your personal goals to remind yourself that this is the path for you. Stick with it!
  4. Start the business part-time (if you’re already working full-time). Getting the business up and running does take time and hard-work, but you do not want to overwhelm yourself at first. You want to work at your own pace and have the understanding that you are starting a business, therefore, it takes time to get going. You can work your online business around your full-time job, this may give you the jump you need before you are ready to quit your job.



Facing a fear takes courage, but courage is the first step toward taking control of your destiny. Starting and running your own small business can be one of the most enriching experiences of your life. Don’t let your fear cause you to miss out on the life you are meant to have. Let us at Pure-Ecommerce help you make that decision and move forward. To find out more about starting your own ecommerce business click below to request our complete information Package and how we can help you get started!


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