Boost Your Social Media Marketing with These Trends for 2019
By: Bailey Holtz
No digital platforms evolve more quickly than social media platforms. Facebook, for instance, now has more than 2 billion active users each month. While Pinterest boasts 250 million, and Twitter 321 million. That’s a lot of potential eyes on your content! Plus, it’s why social media marketing is so important to an internet business owner!
At Pure-Ecommerce, we believe any business would benefit from putting concerted efforts toward building their social media presence. The catch is, however, that users now demand increasingly authentic, increasingly tailored, increasingly relevant content. It’s not enough to reuse the same old copy and images in your posts and videos; you need to be creative, innovative and weave a compelling narrative that cuts through the digital din.
The team at Pure-Ecommerce is here to help our clients build their presence on social platforms. We give our clients tips on social media marketing habits that are prevalent on Facebook, Twitter, and Pinterest. That’s why we’ve compiled a list of some of 2019’s most important social media marketing trends.
Storytelling is Everything
We can’t stress this enough: successful marketing efforts focus on storytelling.
After all, if businesses want to advertise on sites that are specifically designed to share people’s life stories. Then doesn’t it make sense that businesses should share their own stories, too?
It’s also about generating entertainment value for your brand. Plain advertising just can’t compete with compelling, narrative-driven posts; the human brain loves stories and can cling to them far better than to one-off, story-less social media posts.
Additionally, according to Forbes, stories help audiences connect on a deeper level with the brand. We see ourselves in stories, and stories elicit emotional responses, which is what far more often drives purchases. Crafting a compelling business narrative isn’t always easy. It often pays to get professional help to suss out what your company’s story is. Plus, help you effectively communicate that to audiences. Pure-Ecommerce offers Facebook marketing, including comment management, to ensure you are developing a consistent, cohesive brand narrative.
It is important to influence followers and potential customers with posts that tell a story about your brand. You also want to share what you have to offer them. However, your posts should not “oversell” a product as that can turn customers off to the post. You can post a picture with a review of a specific product. Another great idea is to have a video of you using the product. You can also post tips on how to use a product. This is a great way to capture their attention while giving them valuable information about the product too!
Create Posts That Are Authentic over Superficial
To get shares, likes, retweets and follows it is best to create posts that are authentic and not superficial! Over-produced, stylized messaging is being jettisoned in favor of in-the-moment authentic messaging and content. According to Buffer, it is Millennials and Gen Z’ers who highly value the authenticity and meaningfulness of a brand. Consumers don’t want to see a shiny, polished exterior. Instead, they want to see what goes on behind the scenes; what happens when the curtain is drawn back. And they want to get to know you. SocialMediaToday suggests putting a human face on your brand is critical to establishing trust between your company and your consumers. They want to feel that they know and understand you and what you’re all about. So feel free to make yourself a part of your marketing campaign! After all, you are the face of your internet business!
If you own an online pet business, introduce your followers to your own pet! This not only introduces you to your audience. It also shows you are truly passionate about your business, as well as, a pet owner too. There are various ways to “show off” your personal side. For instance, play with your pet with a toy from your website. Another idea is to dress your pet up in an adorable outfit from your website. But also mix in informational pictures or videos with your best subject, your pet. You can provide tips on training your pet. Or you can show your favorite place to walk your pet. Another option is to share tips on grooming your pet. The possibilities are virtually endless – just use your imagination and remember to have fun!
Remember, you don’t have to present a perfect, idealized image of your business. Consumers are over that. Nowadays, they want to know what you really do. If you already use social media personally, then you can just roll those habits over to your company’s platform. If you don’t, then Pure-Ecommerce can give you some tips to put these habits in place.
Harness the Power of the Micro-Influencer
By now, we’ve all heard of social media influencers, the—often Millennial- or Gen Z-identifying—individuals with huge, loyal social media followings. But what is a micro-influencer?
According to Quicksprout, they are social media users who have considerable followings but do not have celebrity status. They typically claim about 1,000 to 90,000 followers to their name. While they don’t have the reach or the name recognition of the best-known influencers. However, they are nonetheless incredibly powerful actors on the social media scene. These influencers have about 60% higher engagement rates than traditional celebrity influencers. That’s why their followers typically interact more with their posts. This is an incredibly powerful insight for brands looking for increased visibility. They also have a greater vested interest in building good relationships with brands. While promoting those brands to their following: more good news for small businesses.
Locating an influencer who specializes in your product industry is the key. If you own an organic online boutique you might reach out to an influencer who posts about eco-friendly clothing. For example, if you have an environmentally-conscious clothing line. Then striking up a deal with that influencer to promote your product, could be a game-changing move! Again, it’s all about targeting, and ensuring your message falls upon the ears most eager to hear it.
Targeting Your Audience Through the Right Platform
Different platforms attract different audiences. Therefore, obtaining some background information on each one will greatly boost your ability to develop targeted messaging. A huge part of successful personalization is developing a firm understanding of your platforms, according to Entrepreneur. For instance, over 80% of Pinterest users are female. And Snapchat attracts younger users than, say, Facebook or LinkedIn. What is your brand selling? Who is your target audience? Where does that audience spend its digital time? All these questions bear consideration. Understanding the social landscape can be challenging and time-consuming, often work best left to professionals.
Be Flexible – Trends Change!
Remember, a trend is called a trend for a reason. It is not a permanent fixture in the social media world. This landscape can and will change rapidly. Therefore, it’s important not to invest all your resources in any one trend. It is important to seriously evaluate if it is the right move for your particular internet business. In a moment, a trend can lose its appeal. In that case, you may not have made the gains you were expecting from riding that wave. It pays to think carefully and to be flexible when any given trend peters out.
Enhance Your Internet Business Through Social Media Marketing
Pure-Ecommerce is here to help you with your social media marketing efforts. That way you can focus on the things that really matter to your internet business. For more information about the social media marketing packages we offer, click here. We offer a variety of packages for Facebook, Twitter, and Pinterest. Start mobilizing your social media following today!