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10-Step Training to Help New Ecommerce Business Owners

Pure-Ecommerce Offers Clients Step-By-Step Training As They Learn to Set Up, Run and Market Their New Ecommerce Business

By: Bailey Holtz

“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” At Pure-Ecommerce, we feel this proverb to be one of the most underrated in our language, especially in today’s world. We believe in teaching the man to “fish” when starting their own ecommerce business. Not only that, but we also believe in showing someone how to “whittle a tree branch into a fishing rod”. Plus, “how to locate the freshest bait”, as well as, “what to do when your hook keeps coming back empty”.

That’s why we offer numerous resources to help you as you start your own ecommerce business. When you purchase an internet business we include 40 hours of consulting, access to our E-Learning Library, plus much more. Our team is here to help you start your dream internet business and help you make it great.

We’ve broken down our teaching process into a ten step process. We’ve done this based on our experience accrued over years of working in e-commerce. We have developed this process with the many personal successes, failures, and challenges we’ve encountered. We’re pleased to be able to share these ten steps with you. We also are excited to use our knowledge to help you start and grow your own business. All you need is the desire to get started, the passion to work hard and dedication to learn how to run your own ecommerce business! Here’s an overview of the 10-step process to give you an idea of everything covered to help you get started…

Step 1: Basic Business Practices

This is a critical step and you’ll get your first euphoric taste of new-business-owner pride and ownership. This is an important step and it can seem overwhelming to a novice business owner. However, our consultants will provide guidance as you do the initial business establishment. Once you’ve completed the initial business set up we’re pretty sure you will be in the mood to celebrate!

Step 2: Vendors

We understand the importance of establishing a good relationship with product vendors. However, some new business owners overlook the importance of these relationships. Some new business owners spend so much time thinking about customers and what they want. That they tend to overlook their vendors as an equally important part of their business success. That’s why during our process we will assign you with a designated Project Manager to assist you. Your project manager will assist you in setting up the initial drop ship vendor relationships. Plus, oversee the loading of the designated number of products to help you get started.

You’ll need a variety of products to offer your customers, as well as, vendors to supply those products for you. That’s why maintaining positive relationships with vendors is critical, and we can help you do it well.

Step 3: Store Administration

Dumbfounded by web design? Not really sure how browsers work? It’s okay — lots of people are, and it hasn’t stopped them from starting their own online business! This is the step in which your website begins to take shape. More importantly, you will learn how to operate it from the backend.

We take the time to walk you through adding new categories. You will also learn how to add new content. Plus of course, loading new products. By learning how the backend works you are able to gain control over your store administration. It will take some time but with hard work, you’ll be able to work your online business with ease and confidence.

Step 4: Merchant Account & Shipping

During this step, you’ll have a better understanding of how shipping, taxes and returns work. We help you set up your shipping methods, coupons, and gift vouchers. Plus, show you how your merchant account works in compliance with your website. All exciting areas of your website required to process and ship orders to your customers. That’s why once you’ve completed this step you can process any orders that come your way – how exciting!

Step 5: Search Engine Optimization (SEO)

Perhaps you’ve come across the acronym “SEO” at some point in your internet browsing or research. SEO stands for Search Engine Optimization, and it is of huge importance for anyone with an online presence hoping to attract visitors to their site.

SEO helps to improve the chances your website will be listed near the top of any search engine’s results page. Pretty important, right? For instance, if you sell riding gear, you can use SEO to place higher on Google’s search results page. The closer you can be to the top of the first page. The higher your chances are of getting clicked on.

Our well-versed consultants can help you understand exactly how search engines rank. Plus, help you build best practices for consistently making improvements to your website’s SEO. In fact, there is so much to cover in this step, that we’ve broken it down into four parts.

  • Part One: Covers the basics. Including understanding keywords and ranking.
  • Part Two: Covers meta tags and content. Plus, you’ll learn how to optimize images and build links.
  • Part Three: Shows you how to submit your sitemap to Google and Bing.
  • Part Four: Explores the Journal framework.

It will take some time to understand SEO. That’s why at Pure-Ecommerce we encourage our clients to take their time. It is important to go at your own pace. Plus, review the steps and content as much as possible. It is not a sprint, it’s a marathon and we want you to be the winner!

Step 6: Social Media Marketing

Love it or hate it, the truth still stands: social media is the gateway to your potential new customers. Because of this, social media has evolved into a serious marketing branch. We are here to help you create a presence on all the big social platforms.

During this step, we show you how to flourish by utilizing the current marketing tools offered by each platform. You’ll learn the importance of gaining clicks, having engagements and interactions with your followers. All this will become a familiar and fun aspect of your marketing efforts. It will help you be more motivated to strive for more followers and turning them into valued customers. Sounds fun, right?!?!

Step 7: Email Marketing & Lead Generation

Email marketing remains a mainstay marketing strategy for small and large businesses alike. Don’t miss out on the opportunity to land right in the inboxes of interested and engaged customers, the so-called “leads.”

Leads are prospects for businesses. When your website piques the interest of a customer it is important to further engage and entice them. This will help to potentially generate a sale. Lead generation is incredibly important, especially for a new business, and should not be forgotten. Enticing an engaged customer is often more effective than simply hoping a random person will purchase from you.

Step 8: Pay Per Click Advertising

Pay-per-click is an incredible advantage the internet provides business owners. It allows them to only pay for advertising when someone clicks on their ad. Genius, no? Yes, but it still takes some skill and know-how to create an ad someone will actually want to click on. Make the most of your advertising dollar by crafting compelling, attention-grabbing, brilliant ads to promote your website and products. Not sure how? No problem—we will show you how.

Step 9: Analytics

In e-commerce, continued success is all about reviewing metrics. In fact, “metrics” has become something of a buzzword of late, and has perhaps lost some of its original meaning and significance.

Metrics are data gathered from marketing efforts, which are used to help gauge the success of a marketing campaign. Operating in a digital landscape allows a business to capture and analyze massive amounts of information. The information you need to grow your business is right at your fingertips.

However, sometimes it may feel as if there is too much information. It can be difficult to assess what is useful and what is not. The consultants at Pure-Ecommerce can help you sift through the data, and understand which metrics are helpful to your business.

Step 10: Website Review

Your website is up! You’ve worked extremely hard, you’ve poured your heart and soul into your website. Plus, gone through the metrics with a fine-toothed comb. Since purchasing your website you have also kept all your products up to date according to your vendors’ list. You’ve set up all your social media channels and have been posting diligently. You’ve sweat, labored and then rewarded yourself with a few bottles of champagne along the way.

But is it really all working? Are you paving the way for future success? It’s hard to gauge your success in the early months of your business. That’s why it is helpful to have trained eyes go over your efforts to ensure you’re on the right track. Pure-Ecommerce gives you an expert opinion and frank suggestions for improvement.

Pure-Ecommerce may not have coined the phrase “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” We feel that we embody the philosophy every day. We are proud to not only bring your dreams to life but to also make those dreams long-lived and sustainable. Find more information about our mission, our 40 hours of consulting, and eLearning Library by visiting us at Pure-Ecommerce.com. Let our team at Pure-Ecommerce help you become an ecommerce entrepreneur. Register now for pricing and to learn how we can work together as you get started in the online marketplace!

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Pure-Ecommerce has been featured in many top shelf magazines such as Forbes, Entrepreneur and MarketWatch