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Why You Should Consider Starting an Online Ecommerce Furniture Business

Reasons To Start Your Own Online Ecommerce Furniture Business

By: Bailey Holtz

You love furniture, but you find yourself quaking in your boots at the idea of selling it yourself. Furniture is…big! Bulky! Hard to move! Surely starting an online furniture business would be difficult in proportion with the size of the items you are selling? We’re pleased to tell you that this is absolutely not the case. In fact, at Pure-Ecommerce we think an online ecommerce furniture business is one of the very best online businesses to start! Financially, it can be very beneficial as price points are much higher than with other types of ecommerce. Plus, creatively a website selling furniture allows you to put your passion to work for you. You can bring your own style into the furniture and home decor you offer!

If you need convincing, take a few moments to read our reasons for starting an online furniture store below…

Furniture Industry Statistics

Do you remember the days when you take you to the local furniture store? Where you were forced to wait around for hours while your parents sat on couch after boring couch. Then went through another hour of bargaining, paying, signing, and discussing delivery options with the salesperson? You probably wanted to bury your head between two couch cushions until it was finally time to go.

What’s Happening Currently

Those days are long gone, and, in this digital age, happily will never come to pass again! Thanks to the internet, shopping for furniture is not only painless but can actually be immensely enjoyable. And consumers are responding enthusiastically to the ease of online furniture shopping; according to Statistica, the U.S. furniture market generated about $65.1 billion in revenue in 2018. Worldwide, furniture and houseware sales generated around $190 billion.

The Future Is Bright For The Furniture Industry

Not only this, but sales are expected to grow at a very healthy rate over the next few years. According to the same source, there is expected to be an annual growth rate of 11.9% until 2022, at which point market volume will reach $294 billion in revenue.

If this still hasn’t convinced you that furniture is a very viable online business to start, Statistica also says that furniture and home furnishing sales are accounting for 13.4% of total retail e-commerce sales in the United States in 2019. Those are impressive numbers—remember, that’s 13.4% of all retail sales.

What accounts for this incredible growth in online furniture sales? Statistica tells us that companies have been working hard to effectively market online-bought furniture. Online ecommerce furniture businesses are using flash sales, special offers, home delivery, and extensive product selections to market products effectively. The easier it becomes to buy online, the more people will turn to the web when in search of a new piece.

What’s more, social media sites like Pinterest and Instagram help sales tremendously. These platforms make it easier to access lifestyle content about home décor and trends. The desire to redecorate is at all all-time high—great news for purveyors of furniture! If you are looking to start an online business, furniture should be sounding very appealing right now, right?

Dropshipping + Good Margins = Win-Win Business

If the above data wasn’t convincing enough! You should find plenty of conviction in this: furniture sales, even prior to the advent of the internet, have always enjoyed excellent margins, according to Ecommerce-platforms. That’s because there have historically been relatively low overhead costs and high markups.

For potential online retailers, there is an added bonus of having almost no overhead costs. You don’t need to lease a large space, as traditional brick-and-mortar businesses do. Pure-ecommerce makes it possible to work with vendors who offer drop-shipments. The dropship vendor will ship the item directly to the customer on your behalf. So you, as the retailer, never have to handle bulky couches and heavy bed frames. Plus, you certainly don’t have to store armoires and settees. Your business will just be you, your computer, and a nice cup of coffee. Now, isn’t that the very best way to run a work from home business?

Our team can make your life even easier, by offering you a businesses-in-a-box solution to help you get started. This will allow you to hit the ground running as a business owner. You’ll be provided with the essentials you need to get started in the online marketplace. When you choose to work with us you will receive 40 hours of consultation and access to our Elearning library. The internet businesses for sale we offer will help make your life and your journey into business ownership much easier!

Demand Is Always There For Furniture

The wonderful thing about furniture is that people always need it! All our basic needs can be taken care of—shelter, nourishment, and personal safety. However, if we don’t have a place to lie our heads down at night, or a spot to store our belongings, then our quality of life probably still won’t be exactly where we’d like it to be.

Years ago furniture was seen as a necessity that you only changed out every couple of decades or so. In modern day, furniture is seen as more of an extension of our personality. Now we find ourselves buying furniture over and over again, rather than just a few times in a lifetime. Especially for millennials, who move more frequently than other generations, furniture purchases happen far more frequently. According to Forbes, between 2007 and 2012, millennials made up over 43% of all movers. This was while making up only 24% of the actual population.

As people’s lives change and they start settling down, raising a family, sending their kids to college, and moving to a warmer place for retirement, then more furniture purchases will need to be made. Furniture will never cease to be a necessity. There will be an ever-present customer base for it—that’s why Pure-Ecommerce has a designated furniture business page. We know online business, and we know how to make it the simplest it can be for new entrepreneurs.

Find a Niche and Let Your Creativity Flow!

We’ve established that an online furniture business is a good idea financially, with high markups and a constant consumer need among its many benefits. But a furniture business has an added benefit for you. As the owner: you will get to be incredibly creative!

Furniture is not merely utilitarian; it serves as an artistic statement for a household. As an online ecommerce furniture business owner, you can help your customers to curate their home furniture by bringing your unique style and sensibility to your goods.

In furniture, there are a tremendous variety of styles and genres: modern, vintage, beach, country, organic, industrial…the list goes on! There are many different niches in which you can embark. So for a moment think about…

  • Do you love the serenity and tradition of the countryside?
  • Or do you love a sleek, minimalist living room?
  • Do you spend your winter craving the sunshine and lively sounds of the beach?
  • Or do you enjoy spending vacations in a mountain resort, complete with massive stone fireplace and wood furnishings?

First, pick the style that you love best. Then bring your expert eye and sense of color, pattern, and texture to your online store. Pure-Ecommerce offers a vast selection of website designs to choose from. Your platform will reflect your sensibility and the style of your furniture. If you have your own vision in mind then we encourage you to “go custom”. We offer four different options and you can browse our packages now.

Put Your Passion to Work For you!

Ask yourself these questions…

  • Do you love of furniture and home decor?
  • Are you ready to launch an online business?
  • Do you have the desire to be your own boss?
  • Are you ready to work hard to put your passion to work for you?

Then selling furniture is probably a no-brainer! The biggest bonus of embarking on your online ecommerce furniture business journey is you can run your business from home while sitting on your favorite piece of furniture! If that doesn’t sound appealing, then we don’t know what will. Let Pure-Ecommerce help you start your online furniture business!


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Pure-Ecommerce has been featured in many top shelf magazines such as Forbes, Entrepreneur and MarketWatch