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Tips to Optimize Your Online Business Before the Holidays

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Be Ready For The Holiday Shopping Season with These Helpful Online Business Optimize Tips

By: Bailey Holtz

The holiday shopping season is quickly approaching so we wanted to share some helpful tips to help you navigate this tricky yet opportunity-filled time! Before we get to our online business optimization tips, we’d like to give you some background on the holidays from a business perspective. 

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Holiday 2019 Forecast: Flurries of Spending! 

It probably comes as little surprise that the holidays are the most lucrative time of the year for businesses. According to MSNBC, up to 30% of a businesses’ annual revenue comes from holiday spending. And this year, total spending is expected to rise by 5% over last year’s numbers. 

Even better news for you, dear online retailer, is the fact that most consumers expect to do their shopping online. According to the same article on MSNBC, the prediction is that 53% of all shopping will be done online. That in itself is reason to celebrate the holidays early!

Holiday spending is a huge boon for retailers every year. But in 2019, the forecast is especially sunny. According to Deloitte, 73% of consumers believe that the economy will either continue to improve or remain stable in the coming year. Faith in the economy means having faith that spending a little extra this season won’t hurt. With that mindset, consumers are more likely to gift generously this season. This bodes well for retailers, who can expect confident and voluminous spending. 

Now let’s get to those helpful online business optimization tips so you can be ready for the busy holiday shopping season!

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Be Social (Media) this Holiday Season!

Now that you know how critical the holidays are for retailers, you might be wondering: how can I capitalize? For new business owners, we recommend starting your holiday transformation on social media.

The holidays are not just a time for merry-making with friends and family; they’re also a time to make merry with your followers online! One of the best things you can to do optimize your website during this time is to get very active on social. According to Opt In Monster, this is an opportunity to build brand awareness during a season when people are avidly scouring the web for gift ideas. 

Social Media also offers opportunities to easily deck out your page in glorious holiday cheer! You can change your header image, your website description, your images…customize everything so it’s all set for whichever holiday you want to celebrate. Doing so shows your followers that you are active and aware—and therefore, a great person to buy from! 

Once you’ve swapped out your fall images for holiday ones, take time to craft thoughtful posts that relate to the holidays. There is a lot of digital chatter out there, and the best way to stand out is to have compelling content. Tie your messaging to the holidays; build in reasons why your products will make great gifts, or share gift-giving tips with your fans. Remember: most folks are incredibly excited about the holidays and want to immerse themselves in holiday cheer completely. They want holiday-themed everything! So give the people what they want! If you’re not a wordsmith, Pure-E Commerce can craft interesting and engaging content for you! Just get in touch and let us spin pure social media content gold! 

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Deck Your Copy with Boughs of Holly!

Social media is important, but the work doesn’t stop there and neither does our online business optimization tips. Once a prospective customer has clicked through to your site, you need to continue to wow them. This might be overhauling your page’s copy, photos, and even layout. The holidays can pay out big for new business owners, but not before business owners pour a whole lot of blood, sweat, and tears into them! 

If a complete holiday overhaul of your site sounds daunting (and of course, Pure-Ecommerce can help you achieve this in a minimal amount of time), just start with your homepage, the first page a prospective customer will see. Look at it critically and assess where you could incorporate some holiday cheer. Is your welcome copy geared toward the holidays? Do you mention promotions or sales right away? Do you highlight products that are great gifts or that are made for cold weather? Put yourself in the shoes of someone seeking to celebrate winter and holidays and craft everything in service of them. 

As you craft your homepage copy, be sure you are using appropriate keywords! This is incredibly important, says the Search Engine Journal, and should be completed as soon as possible. It can take some time for search engines to find your content, and so the more time you give them to recognize your high-quality content and start showing it higher on results pages, the better off you will be. 

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Create Festive Categories and Product Descriptions for Santa & Shoppers

If you’re willing to invest in some extra work on your site, consider updating your categories and product descriptions for the holidays. Keeping meta descriptions up to date further helps search engines find what consumers are looking for, says Woo Commerce

You might just add a festive spin on existing categories, or you might add new holiday-themed ones. You could create, for instance, a “Holiday Gifts” category, and put some of your most giftable products there. 

Similarly, it can be worth updating the descriptions of the products, especially if you are creating a new Holiday category. Pitch the product to your potential customer! Why is it a great gift? How will it make the giftee snug/warm/happy/excited/amused? You needn’t go overboard on this step—a little goes a long way. Most of the time, consumers are looking for a reason to make a purchase, especially when they are buying gifts for people whose tastes they aren’t familiar with. Great copy can give them that small nudge they need to press “buy.” 

We cannot overestimate how important it is to decorate your website and your social media for the holidays. There are thousands of websites out there, each vying for the consumer’s holiday dollar. Competition is fierce and the best way you can break ahead of the pack is by showing that you are savvy, helpful, and “au courant.” 

For help with social or SEO content, get in touch with the team at Pure-Ecommerce! We can quickly and effectively help you get set up for the holidays so you can spend more time by the glow of the fire than by the glow of your computer screen. Contact us today! 

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