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5 Traits of a Catchy Domain Name


Creating a Catchy Domain Name For Your Online Business Is Simple with These Five Traits

By: Bailey Holtz

You have the perfect online business idea. You know what you want to sell and how you want to sell it. You’re on an unstoppable roll and you’re ready to get started…but you don’t have a name for your website. Suddenly, your online business idea comes to a screeching halt. How can you start an online business without a catchy domain name? 

The bad news is, you can’t. If you’re hoping to have a website, you’re going to need a domain name for it. The good news is: Pure-Ecommerce is here to help you with that! 

If you feel overwhelmed by the enormity of such a decision, we fully understand your trepidation. Selecting the right domain name for your new website is a somewhat pressure-laden decision. You need your domain to be both descriptive of your niche, as well as, “catchy” and attention-grabbing. Domain names like “” leave no doubt as to what the owner sells, but lack salesmanship. Meanwhile, domain names like “” certainly bring a smile to our faces. However, it offers little insight into what the seller is offering.

The key is to strike a balance! You want the name to be pragmatic, but also gives clues to the customer into what you sell. Finally, you’ll want your domain name to hook them in with a memorable and catchy name! 

If you’re worried that you won’t be able to strike that balance, then read on! We’ve compiled some guidelines to adhere to as you begin your journey to finding the perfect domain name for your online business.


Keep It Simple

In general, the shorter and sweeter your online business name, the better. Your goal must be to create a name that people will remember without having to Google. Remember You are also trying to build a cohesive brand image. Therefore, you do not want a long, complicated domain name does not serve that purpose. 

If you already have a unique business name that also describes the goods you offer. Then you are probably already set! If you don’t or are seeking to use a domain name that is not your business name. You’ll want one that signals to customers what you are selling without being too detailed. So a name like “” will work, while a name like “” will not. Think in broad strokes; get the gist across and let customers discover the rest of your offerings for themselves. 

Also, think about names that could be pronounced in a few different languages. This will help you expand internationally if you choose to do so! 


Build-in Keywords

When search engines crawl through billions of webpages to show you ones relevant to your search, they look at the first four or five words of the URL to determine if that page is worth displaying. So, one of your highest imperatives should be to incorporate a relevant keyword into your domain name. Hopefully, the name of your business already contains a keyword. If it doesn’t, though, consider adding one to your domain. 

Let’s pretend, you sell clothing and your store is called “Hawaiian Closet.” A great name for a store, but is it the best name for your domain? When someone wishes to search for clothing on Google, they might type in “men’s shirts.” This means that when Google searches through website URLs, they won’t see the word “clothing” in your URL. This will result in your site being less likely to rank highly. A solution could be to tack on the word “clothing” to the end of your domain name, making it “” 

If you would rather emphasize keywords over the brand in your domain name. You can simply create a straightforward, keyword-heavy name without the name of your business. The owner of Chloe’s Closet might simply call their domain: “” 

Spend time thinking about how you can best combine keywords with your name. If you can’t do it effectively, then you must decide between using your business name or a keyword-exclusive name. 


Limit Special Characters

Humans are inherently lazy computer users; we want to have to do as little finger-work as possible. So when deciding on a domain name, it’s best to stay away from wild characters like ampersands, numbers, and underscores. The simple reason is that they are not among the letters on our keyboards. They require extra finger-extending effort to type in. Sad but true.


Experiment with Domain Extensions

We’re sure you’re familiar with the domain extension “.com” and “.org.” But were you aware there are now a whole host of other extensions, including “.biz,” “.store,” and “.info?” You may never have come across a page with such an extension, but for retailers, new extensions mean there are many more domain name options to choose from—and thank goodness for that! 

Because, let’s face it, in this stage of the internet’s lifespan, many desirable (and undesirable) domain names have been snapped up. Only the most naive new business owners hope to find “” or “” ripe for the picking. This means you either have to get creative with your domain name, or you can use a different extension. 

We recommend not only going with the ever-popular “.com” extension but also adding a “.biz”, or “.net” to your domain name so someone else does not take that version from you. You can also think about adding an extension that complements your domain name. For instance, if you sell fitness equipment, you could use the extension “.fit” and make your full domain: “” Our preferred web host, Earth Girl Hosting, can hook you up with a domain and a nifty extension!

When you’re ready to search or register your new domain name you can go to EarthGirl Hosting for help!


Avoid Legal Pitfalls

Be sure to steer clear of words that are copyrighted. For instance, using a word like “Puma”. This is a popular sneaker brand as it could lead to serious legal problems down the line. It is important to do solid research before settling on a final name. You need to ensure the domain name you choose is not already the name of another brand. Swing by the online United States Patent and Trademark office and conduct a search for other business names.  

We also suggest searching for the chosen domain or business name on social media outlets. You will want to search on Facebook, Twitter, Pinterest, and Instagram to ensure no other pages exist with the same name. You will want to ensure when a potential or current customer is searching for YOUR business they find it instead of one with a similar name.

Finally, once you’re certain there is no possibility of legal ramifications, you’ll want to trademark your own domain. This will keep your online business protected from brandjacking. 

Take your time in coming up with a domain name. It’s an important choice that you will have to live with for a while! However, if you need a little help coming up with the right name for your website, you’ve come to the right place! At Pure-Ecommerce we have hundreds of e-commerce business domain names to choose from. Click here to view them now!

Once you’ve come up with your creative and original domain name then let our team at Pure-ECommerce help you create your own custom internet business. We can help you create the exact online business you want.

The Custom Built Internet Business option allows us to build your website with your input along the way. You’ll be able to decide on your design, the products you offer, and much more.

If you like the idea of being mentored through the process but want control over the look and feel of your new site, this option is for you!


If you prefer our creative team to come up with the domain name and “look” of your new online business, we suggest you check out of collection of ready-made internet businesses. We offer online businesses in over twenty niche markets! Plus, they each already have their own catchy domain name. Swing by today and let Pure-Ecommerce help you embark on your business journey! 


Pure-Ecommerce offers a variety of Ready-made Internet Businesses that include hourly consulting, eLearning Library access & a 10-step instructional program to help you get started in the online marketplace!


More About Pure-Ecommerce:

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5 Reasons to Do What You Love


Stop Thinking About It & Start To Do What You Love!

By: Bailey Holtz

Here at Pure-Ecommerce, we think it’s simple – you should “do what you love and love what you do”! We understand this may be easier said than done. However, in order to do what you love you must take risks and be ready to work hard, right?!?! What’s the fun in doing everything that is easy. Or doing what makes sense. Why always to what others are telling you to do. It’s time to do what you want to do! 

Are you someone who is languishing in a job you find unfulfilling, or worse, dreadful? Are you toiling away at the nine-to-fives? Have you been feeling that you are making a difference in anyone’s life? Do you always choose the safe route, while letting the exciting version of your life pass you by? 

Well, it’s time to stop and really think about what you want to do!  It’s not wrong to live your life in any of those ways. But it’s not right, either. Why? Because you aren’t using your full potential. You are operating at 60% of your amazing-ness, and the other 40% is just going to waste. 

If doing what you love isn’t appealing enough already. If you need some extra motivation to get on the train to happy-town, read on to learn about five big-picture reasons to do what you love!


Greater Independence

One of the hallmarks of starting your own e-commerce business is having a high measure of independence. Doing what you love probably means going somewhat rogue. It probably means freeing yourself from the systems that you’ve been a part of your entire career and forging your own path. You won’t have a boss to please. You won’t have co-workers to pretend to like. That sounds like a great reason to do what you love. Don’t you agree? 

However, we understand if you can’t just up and quit your day job. That’s why we’ve written a post on how to start an online business while keeping your 9-5 job, check it out for helpful tips. Even if you need to keep your current job when starting your e-commerce business it is important to remember you are still working towards great independence for your future! 


Sense of Fulfillment

We all want to be fulfilled. It should be our topmost goal in life. Not only because it is inherently valuable, but also because it increases our life expectancy. Research conducted by physician Robert Butler as early as the mid-1950s has shown that people with a sense of purpose in life tend to live longer than those who simply go with the flow. That means more years to spend with our loved ones, and more years to enjoy the pleasures that life affords us. 

A sense of fulfillment in life can only be achieved when we are doing what we want in our lives. A feeling of fulfillment comes from striving toward and achievement of goals. If you can look back on your life and say that you spent most of your time doing things – or at least working towards—things you enjoyed, you can consider yourself fulfilled. Life is long. Life is about the big picture, not the little picture. Think about how you want to feel about your life when you look back on it. Now go out, and do what you need to do so you can enjoy that feeling. 


More Time With Loved Ones

Doing what we love makes space in our lives for other things we love. Think about it: when you are working your nine-to-five, there are tons of other things that job entails, that make you crazy. The timely commute. The uncomfortable businesswear. Missing family events. The list goes on and on…

When you free yourself from the career that confines you, you will be able to open yourself up to many other pleasures. And chief among them is more time with loved ones. Spending time with our family and friends is one of the most important things you can do. According to WebMD, spending time with family improves mental health, enhances happiness, and betters our physical health, too. Doing what you love professionally opens up time in your schedule to do what you love in your spare time, too. 


Passion for Success

We understand everyone wants to feel a sense of success in their lives. That is why you should do what you love because you will be more passionate about it which will lead to a sense of success! At Pure-Ecommerce we believe you’ll do WAY better when you’re doing something you’re passionate about rather than staying in a job you hate. 

Think about other facets of your life. When we have to complete a task we don’t enjoy, we often do a shoddy job of it. We just don’t care enough to really apply ourselves. Forbes reports that over 95% of Americans are currently in jobs they aren’t optimally suited for. And a report from Deloitte has said that 80% of workers don’t like their jobs. 

Just imagine the sheer amount of potential that is evaporating here. Not only does this mean that 80% of all jobs aren’t being done as well as they could be, but it also means 80% of workers are not reaching their full potential. 

When you choose to pursue starting your own internet business you truly love, you will enjoy the exhilarating feeling of being your own boss and in control of your future. This will make you work even harder, which will increase your chance for success. Plus, make you feel really good…it’s a virtuous cycle. 


Lots of Fun

We save this reason for last, even though we like it the most. Just because you’re an adult doesn’t mean you don’t get to have fun anymore. We know you have responsibilities, errands to run, and bills to pay. But unless you get to infuse your life with a little bit of fun, all those tasks you have to complete will feel much more difficult and draining than they have to. 

According to Thrive Global, fun is critical for our moods, and our physical well-being. It’s what helps us get through tough days and it’s what keeps us sane. Levity and laughter are what stand between us and perpetual gloom.

Life can be hard. We’re not disputing that. But when you do what you love, you are bringing waves of fun and joy into your life that will buffet you against the storms that threaten to shipwreck us. 

In short, doing what you love might be the single most important decision you make in your life. It brings with it all sorts of other delights and pleasure, like time with loved ones and a greater sense of fulfillment. So take the leap: Build your custom business or ready-to-go business with Pure-Ecommerce today. It’s a choice that just might change your life and put you on the path to do what you love! 


More About Pure-Ecommerce:

Our Mission  I About Pure-Ecommerce  What Makes Pure-Ecommerce Different?   

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