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Internet Baby Boutiques Are Big Business


By: Catherine Perry

Is there anything more life-changing, exhilarating, wonderful, scary, awesome, and anxiety-producing as having a baby? Maybe. But, very little competes with this event in people’s lives. The wonder of it is overwhelming, as well as the volume of material things that are needed by that new baby in the family. Internet baby boutiques are big business!
If you are considering starting an ecommerce business, we think you should seriously look at an ecommerce baby boutique. Buying the stuff required for a baby is an enormous and on-going task, for sure. More and more–as is true with just about everything—buying online is the most popular method of purchasing “stuff” for baby. Let’s face it, new mothers are limited in their time to spend shopping.
Shopping at home or on the go through mobile devices provides so many more options than are available otherwise, based on a new mother’s time. Whether a new mom is at home trying to get some much needed rest or running to the grocery store for food and supplies, shopping online is the preferred option.
Let’s look at some statistics that we think back up why we are suggesting that an online baby boutique is a great ecommerce business idea.

Spending Dollars for Babies

According to Statista in the article “Statistics and facts on the baby care market in the U.S.,” (written in 2013) the global baby care market could have total sales to $66.8 billion U.S. dollars by the year 2017. Their information shows that the online baby care segment is one of the top health and beauty care product categories in the U.S. and will continue growing.

Screenshot 2015-05-01 11.54.06

In the Business section of the Houston Chronicle, Melinda Gaines wrote an article about starting a baby boutique business. She says, “Millions of children are born each year, meaning many parents are looking to purchase baby clothing, toys and other necessary items. Even when spending is down, one area where people cannot avoid putting out money is when it comes to their children, especially a new baby. A baby boutique has the potential to be profitable and can be started in several ways, but you will need to carefully plan your venture before opening up for business.”

Millennials and Spending Habits new-parent-online-shopping-pure-ecommerce

Since the age group 18 – 34 called the Millennials is the group that is in their prime child-bearing years and most likely to be having the largest number of babies, we thought some research on their spending habits is warranted. The Business Insider website states that the Millennials spend more money online annually than any other age group, spending around $2,000 on e-commerce, even though they have lower incomes than older adults. (See
In “How Millennials are Shopping: 20 Interesting Statistics and Figures” written by Brian Honigman, you find compelling reasons why this demographic is a huge target market for ecommerce businesses. Some of his findings are:
  • 85% of millennials find shopping online enjoyable and even describe it as “entertaining.”
  • 37% of millennials are distrusting of “big business” and prefer to shop at boutiques.
  • The purchasing power of the Millennials is estimated to be $170 billion a year.

take-baby-steps-pure-ecommerceTake Baby Steps…
Before you purchase an ecommerce business, we encourage you to do your own research, and look particularly at why an ecommerce baby boutique is such a profitable business idea. Here are some other resources:

Here Comes Baby!

At Pure-Ecommerce we believe so strongly in the marketability of baby products online, that’s why we’re promoting the idea with a sale for the month of May. It’s your opportunity to save $1,000 on any of our ready-made online baby boutique websites for sale! Our baby websites encompass everything from baby furniture to baby clothes and more so that you can cover anything a family with a new baby needs!
Owning an online baby boutique can be a virtual “bundle of joy” for you. When you own an ecommerce business it can provide both a rewarding and creative experience. You will have the ability to reach new moms and dads as they enter the most exciting time of their life! The statistics don’t lie and people will never stop having babies, which makes an online baby boutique a top online business to consider.
Interested in starting your own online baby boutique, we invite you to post any questions you may have below. You can view all our online baby boutiques for sale visit

Online Baby Boutiques for Sale

Top Online Business Ideas – Starting an Online Baby Boutique

Top Online Business - baby

Thinking of starting an online baby boutique? I would like to provide some pertinent reasons to why this is a top online business idea!

With 3 babies born every second it can be a very profitable and lucrative business online. It can also be a lot of fun selling adorable little baby items. This is why starting an online baby boutique is one of Pure-Ecommerce’s top 10 internet businesses ideas for 2015. See the complete list by going to
First let’s consider these statistics about selling baby products……
  • The baby care market was worth 44.7 billion U.S. dollars in 2011 and is expected to increase total sales to 66.8 billion U.S. dollars by 2017. (See graphic below)
  • According to Statista the global baby care market is expected to increase its total sales to 66.8 billion U.S. dollars by 2017.
  • Possible growth drivers for the baby product market increase can be attributed to the fact that baby care products are used for longer periods by the infants. Plus the industry is seeing that parents want the best available products for their baby, therefore disregarding the cost of certain products.
  • IBIS World reports “The Online Baby Product Sales industry learned to run before it could crawl, and it shows little signs of slowing. Strong growth is attributed to the ease of online shopping and a rise in consumer spending since the recession.”
  • They explain the growth of the industry further,  “Online Baby Product Sales industry is currently in the growth phase of its life cycle, which is evident from its rising contribution to the overall economy, rapid technological change and strong growth in industry participation. Industry value added, or contribution to the overall economy, is expected to increase at an annualized rate of 13.2% over the 10 years to 2020.”
 Screenshot 2015-05-01 11.54.06

Drop Ship versus Holding Inventory

The baby industry offers a vast number of vendors that are willing to drop ship their products. But at any time you can also choose to have instant inventory. Meaning you can buy a small amount of products and reorder as needed. You could also do a mixture of drop ship products, as well as, having some inventory on hand. Drop shipping baby products offers several benefits including:
  • Good margins
  • Quality vendors that are willing to drop ship to the right type of stores
  • Large product selection
  • New vendors, artists and manufactures emerge frequently
To learn more about drop shipping request our free ebook, “Affiliate Marketing vs Drop Shipping” here –
We explain the supply chain method of drop shipping here.

Marketing Ideas for an Online Baby Boutique

Of course, the main way to market any online business is through the proper use of social media, newsletter marketing, video marketing and search engine optimization. However, with baby related products you can really think outside of the box! I would like to share the following ideas with you.
1. Baby Registry
Having a baby registry on your online baby boutique allows customers to register their “wish list” of products to their friends and family. It also means your customer is now going to send out your site to those people on their registry, therefore, introducing them and offering free advertising of your online business.
2. Pop Up Store
I love the idea of a “pop up” store. This is where you pop up a store for a day or even a week. I have seen this done in many creative ways such as a kiosk in the mall or renting the space from an outside strip mall. The owner may be having a hard time renting their store front and you can offer them rent for a week by doing a pop up store. Obviously, the build up of marketing the pop up store would be important. A great way to build momentum before the “opening” of your pop up store is to reach out to your follows through social media, local advertisement and local parenting groups. You will want to ensure your customers know when, where and what you are offering them!
3. Arts and Crafts Show
You could purchase a small amount of inventory and sell it at a local arts or crafts show. During the show you can also give out postcards inviting the customer to view your site. Or you can have iPads available to show off your online baby boutique in person. Having a one-on-one interaction with your customer is a great opportunity to reach them. Attending an arts and crafts show allows you to network with other vendors as well.
4. Sponsorship of a Mom’s Group
You could sponsor a mom’s outing, luncheon, picnic or even home party to introduce your target market to a small amount of inventory. You could also offer ordering opportunities via the party. Don’t forget even it is a smaller party word of mouth after the event can help you reach many more potential customers!
5. Interactive Section on Your Website 
The baby industry offers a unique opportunity online as moms are thirsty for information about their baby’s. Offering good and useful content that will bring a mom back to your online baby boutique is critical for building a community and creating a memorable shopping experience. It should also be a place to go to learn. Adding fun tools like information on baby’s horoscope or a baby-naming tool can help potential customers find your site when possibly looking for other information such as baby names.

It’s a “Bundle of Joy”

Owning an online baby boutique can be a virtual “bundle of joy” for you. Your website can provide both a rewarding and creative experience. Getting to mingle with new moms who are in a very exciting time of their life can be very fulfilling and just plain fun to go to work everyday. The statistics don’t lie and people will never stop having babies, which makes an online baby boutique a top online business to consider.
To view all our online baby boutiques for sale visit

Online Baby Boutiques for Sale

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