Start an internet business now so you can be ready for another record breaking holiday shopping season!
By: Catherine Perry
Christmas in July isn’t a new thing! Many people start thinking about the holidays during the summer. Many vacation spots even have holiday-themed and Christmas stores where you can shop while at the beach or mountains, or wherever you take vacation in the summer. With the relaxation you enjoy on vacation you can get your thoughts together about the holiday season. While you’re digging those toes in the sand at the beach or enjoying the cool temps in higher elevations, you can let your mind go to what presents to buy and how to decorate your home.
But, in this blog we want you to think about Christmas in July a little differently than that. We want you to start thinking NOW about how you could have your own ecommerce retail business to participate in and benefit from the holiday season this year.
There is no question that ecommerce retail is growing exponentially, especially during the holiday shopping season, where brick-and-mortar stores are not. Last year, news outlets such as www.fortune.com reported that in this article, “Cyber Monday Sales Hit A New All-Time Record in 2016”.
RELATED ARTICLE: Cyber Monday Results Are In – What This Means For You!
But, let’s not stop with the numbers for Cyber Monday, 2016. The online research site for everything digital, www.emarketer.com, states that “US retail ecommerce sales jumped 17.8% during the 2016 holiday season, a phenomenal rate that helped push total retail sales up 4.8%.” And, emarketer’s 2017 holiday season predictions are for ecommerce sales to grow 15.8%, while total retail growth will slow to 2.0%. You can see the full report in this article – “US Holiday Shopping Preview 2017: Recapping 2016, and Looking Ahead to This Season“.
Why do we want you to start thinking about the holiday season NOW? And, why do we think NOW is the best time to start an online retail business? Besides the predictions of an extremely strong 2017 ecommerce season (that you want to be a part of, right?), here are 3 reasons you should start your internet business NOW before the holiday shopping season.
Reason #1: You have plenty of time to set up Your New Internet Business
If you start your online retail business now during the summer months, you have plenty of time to get everything set up before the holiday shopping season begins. You have time to try out your product mix and pricing, tweak the visual presentation of the site, add enticing content, as well as, make other adjustments that will mean you are ready to go before the shopping season. It makes a lot of sense to have several months to be sure you are ready for the big season and not have to rush.
Reason #2: You can work On your marketing strategy and plan
By starting your ecommerce business now, you can have a marketing plan fully designed in order to implement for the fall and the months leading up to the holidays. This will give you time to build your social media following, build your newsletter list, plus test out advertising that will work for your internet business. You will have several months of marketing on social media and have full exposure for your business, creating buzz for your site months before the actual season is upon us.
Reason #3: You Have More Time to Gain Loyal CustomersAnd Raving Fans
Getting started now allows you time to attract customers and develop raving fans that will be there during the big holiday shopping season. Instead of trying to build a customer base during the holidays, you will already have a jump-start on obtaining those customers. And, to stimulate loyalty, you will have the customer service part of your business implemented and operating on an automatic system. Now don’t you think it is better to build your brand over time as you put it in front of your potential customer BEFORE the holiday rush!
These are 3 great reasons for starting your online business this summer in order to profit from the 2017 holiday shopping season. You will be so glad you did! So, get ready…get set…GO and start planning for Christmas in July!
We invite you to review these past posts to help you better understand more about starting an internet business and why you should choose Pure-Ecommerce as your ecommerce solution provider.
Are you interested in starting an internet business before this holiday season? Then we encourage you to take a look at our ready-made internet business at Pure-Ecommerce.com. Our team can help you get started in the exciting ecommerce industry. Take the first step today….