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Category Archives: cyber monday

Three Years of Growing Holiday Ecommerce Sales

By: Catherine Perry

A look back at how holiday ecommerce sales have continued to grow over the past three years.

Ecommerce has continued to gain steam and surpass expectations in general, but especially for the last few years in holiday sales. We thought it would be interesting to go back and look at the past 3 years of ecommerce sales numbers from Cyber Monday through Christmas to see how ecommerce has gained traction. And, WOW! What we discovered is mind-blowing to say the least!
When looking at the Thanksgiving through Christmas time period, there is no denying ecommerce is the preferred way to shop. Without question the holiday shopping period is a time you want to participate in if you are considering owning an ecommerce site. According to rjmetrics.com, November and December drive 30% more ecommerce revenue than non-holiday months. While the days from Black Friday through Christmas pull in 50-100% more revenue compared to shopping days throughout the rest of the year.
So, don’t just take our word for it when we say that shopping online at ecommerce businesses is the preferred way to shop at the holidays. Let’s look at some numbers, shall we?

2014

In 2014 the online sales on Cyber Monday were reported by comScore, Inc. (a company that tracks online sales) to have increased 17% over the previous year’s 2013 numbers, totaling nearly $2.04 billion. Cyber Monday 2014 was recorded at the “heaviest online spending day in history.”
Looking at the Thanksgiving weekend in 2014, sales were up by 26% as compared to the same weekend in 2013. Internet Retailer reported that “consumers spent 24% more via desktop computers over the five-day period between Thanksgiving and Cyber Monday.”
At that time, desktop sales were the largest medium online shoppers were using, unlike today where mobile usage has almost surpassed desktop. Again, comScore Inc. reported that desktop sales showed these increases in the holiday season 2014:

ecommerce-holiday-statistics-2014

2015

According to pfsweb.com, which used a variety of sources (IBM, HookLogic, Adobe), 2015 saw a $3.19 billion in sales on Cyber Monday of which $2.28 billion were desktop and $838 million were mobile. In 2015, desktop Cyber Monday sales were up 12% from 2014 and mobile sales were up a whopping 53%!! Again, another record for the largest spending day in online history!
Adobe (as reported through marketingcharts.com) showed that total “online sales grew by 12.7% during November and December” in 2015. They noted that mobile, primarily from smartphone usage (up 9% to 39%), grew in such a way that it represented half of all traffic during the holiday period.

ecommerce-holiday-statistics-2015

2016

Last year, the statistics for the holiday shopping period from Thanksgiving to December continued to show an incline in ecommerce. Forbes.com reported that $3.45 billion were spent online on Cyber Monday, which constituted a 12.1% increase from 2015. This made Cyber Monday the “largest online sales day in history, surpassing Black Friday.” Yet another record!!
Businessinsider.com cited mobile shopping accounting for 31% of all Cyber Monday online sales, which was even less than on Black Friday and Thanksgiving Day.
As if those statistics weren’t enough, on December 27, 2016 Adobe reported that “nearly every other day following Cyber Monday…topped $1 billion in web sales,” continuing to compare the day’s sales with the fact that it was only in “2010 that Cyber Monday hit $1 billion in sales.”
In 2016 over 50 days during the holiday shopping season were over that level! This shows how ecommerce shopping has catapulted in 6 years!

ecommerce-holiday-statistics-2016

So, from these recorded statistics, you can see that year-after-year consumers have been choosing to shop from the comfort of their home, office or just about anywhere they choose. The convenience and ease of online shopping allows people the ability to shop for anything they need at any time they want—and who doesn’t like that?!!
When thinking about owning an ecommerce site, it’s very hard to ignore the incredible power in these numbers, clearly showing that growth continues in online shopping. Take a look at some of the options available for your ecommerce site here at Pure-Ecommerce. Don’t miss out on this year’s holiday season!

Cyber Monday Results Are In – What This Means for You!

pure-ecommerce-cyber-monday-blog

By: Catherine Perry

It’s another recording breaking year for Cyber Monday as more and more consumers shop at online stores for the holidays!

The numbers for the Cyber Monday and retail Thanksgiving weekend are in and they couldn’t be better. All projected estimates for these shopping days were exceeded! Actually, the projections were blown out of the water this year. As written in an article titled, “Cyber Monday Sales Hit a New All-Time Record in 2016,” on www.fortune.com, “It’s official: Cyber Monday 2016 was the biggest day in the history of U.S. e-commerce.” What? That’s right, folks…this past Monday saw more sales than ever before in the e-commerce world!

The Actual Numbers

News outlets quickly reported this big ecommerce story as compiled by Adobe Digital Insights. Cyber Monday set another new record so we wanted to share these interesting statistics with you, whether you are considering owning an online business or you already do own one.
  • “$3.45 billion spent online, which is a 12.1 percent increase year-over-year (YoY)”. This resulted in the largest “online sales day in history, surpassing Black Friday ($3.34 billion) by a narrow margin. (Adobe collects the data by measuring 80% of all online transactions from the top 100 U.S. retailers.) [Forbes]
  • Thanksgiving Day online sales were just shy of the $2 billion at $1.93 billion, an 11.5 percent increase YoY. [Forbes]
  • Black Friday set a new record by surpassing the three-billion-dollar mark for the first time at $3.34 billion (21.6 percent growth YoY). [Forbes]
  • Cyber Monday sales increased 12.1% year-over-year and surpassed initial expectations. Adobe also noted that there has been a broader shift to shopping online, which is making up for somewhat slower spending in stores these days. [Forbes]
  • Mobile devices accounted for 31% of all Cyber Monday online sales, and 44% of all e-commerce site visits. While smartphones and tablets make it easier for shoppers to access online deals, mobile had a lesser impact on Cyber Monday than it did on both Black Friday and Thanksgiving Day this year. [Business Insider]
  • Thus far this holiday season, online sales in the U.S. total $40 billion. [Forbes]
The graph below by Business Insider clearly shows the upward climb of the ecommerce industry during the holiday season.  As reported in the article, “Cyber Monday Inches Past Black Friday in Online Sales“, they explain, “E-commerce will truly become the future of retail, as nearly all of the growth in the retail sector now takes place in the digital space.” Year-after-year consumers have been choosing to shop from the comfort of their home, office or just about anywhere they choose. The convenience and ease of online shopping allows people the ability to shop for anything they need at anytime they want – it’s a beautiful thing, isn’t it?!?!

business-insider-graph

 

RELATED ARTICLE: What’s Projected for Online Sales Growth in the Next Five Years

It’s a Growing Industry

With reports of more people shopping on-line and digitally, there is no question that this mode of shopping is growing rapidly and exceeding that of brick-and-mortar businesses. Here are a few interest stats we found from eMarketer we wanted to share on the growth of the ecommerce industry. They report….
  • In 2016, total retail sales across the globe will reach $22.049 trillion, up 6.0% from the previous year.
  • eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years. They are shown in the graph below.

emarketer-graph

Consider an E-commerce Business

If you have been thinking of purchasing an e-commerce business, there is no better time than right now! It is an awesome market and a perfect time to be in it, and there are no signs of it slowing down. If you have been searching for a business opportunity that gives you flexibility to work from any location you choose, the ability to create your own hours and a business you can work hard at to grow for your future – then you should consider an e-commerce business.
RELATED ARTICLE: Top 5 Reasons to Start an Ecommerce Business Before the End of 2016 

pure-ecommerce-cyber-monday-shop-online-blog

Be Sure Your Business is Ready for the Holidays

If you already own an ecommerce business, we continue you to urge you to ensure your online business is ready for this holiday season! As an ecommerce owner, you are in a BOOMING industry and you need to do the work it takes to be noticed in the online marketplace. What can you do? Be sure you keep your business in front of your target market through social media marketing, as well as, keep your website optimized for the search engines. Then, you will be poised to participate in this growing industry.  Look at our previous post, https://pure-ecommerce.com/blog/2016/11/deck-ecommerce-site-holidays/, with tips for getting your home page and categories in a festive mode. Do not wait to prepare your ecommerce business for any season of the year, work hard all year long to ensure they are shopping with you!

What This Means For You!

We understand statistics and number crunching may be a little dull and boring to you, but at Pure-Ecommerce we strive to bring you the latest information on the ecommerce industry. we want to share with you important facts and figures to give you a better understanding about this exciting industry. For more interesting ecommerce growth statistics and to learn more about owning an internet business visit us at www.Pure-Ecommerce.com.
Yes, this is the major shopping season of the year, but online shopping will not stop on December 26th, nope, no way! It will only continue as many dollars are spent online all year long. Get started on this great career so you can be a part of the next big year – 2017!

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