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Pick Your Path – Love What You Do! Start Your Own Ecommerce Business

Are you ready to start  your own ecommerce business? Then you should explore your options to decide whether a ready-made or custom design ecommerce business is the best fit for you!

By: Catherine Perry

You see many of the benefits in having your own ecommerce website business such as being the decision-maker, having flexibility in your schedule, and being able to work from anywhere. Most importantly, being an ecommerce owner can mean having a business that you love—one that you are passionate about, one that energizes you every day, one that supplies you with an internal feeling of fulfillment! When you pick your path, you can love what you do!
When purchasing an ready-made internet business, one of the first decisions you’ll need to make is whether to create a custom design ecommerce business or purchase an ecommerce business that is ready-made with a design, as well as, set up with the initial vendors and products all ready loaded. Either way, Pure-Ecommerce has a team of experts who have the knowledge and experience you need behind you. Let us help! In this blog, we’re going to give you information about both options. Whether you are thinking about going custom or ready-made as we want to help you decide the best option for you.

Which Industry And Market Do You Want To Be In? 

The first step in purchasing an ecommerce business is to know which industry and market you want to work in. This is often the most challenging part of starting a new online business. Is there an industry that you have passion for—pets, furniture, children, health and nutrition? Research the viability of the industry and market–especially if it is a niche market and especially if you’re thinking of creating a custom website.
You may already have a product you have researched and have a strong interest in selling. Or, it may be that you have several products of interest and need to do more research to see which one you want to sell. It should be an industry that has strong growth numbers and good profit margins.
RELATED ARTICLE: Top 5 Industries to Start an Online Business in 2018
Here are some differences between building a custom site and buying a “ready-made” site as related to the industry and market:
Ready-Made: Purchasing a site that is “ready-made” allows you to start much more quickly than building a custom site. In buying a ready-made business, you get started with training and are able to go “live” sooner than with a custom site. But, even though working with Pure-Ecommerce in purchasing a ready-made site makes the process quicker, you still need to spend time researching the industry and market. This gives you the knowledge you need to work in that market.
Custom: Building a Custom design website from scratch allows you to incorporate your ideas about the design of the site and the products you will offer. After you research the industry and market in which you are interested, you’ll be equipped with the knowledge you need to make a decision on the industry. Then you work with designers like the ones at Pure-Ecommerce to build the site.

What Do You Want The Design Of The Website To Look Like?

A website design that works for the industry and market you have selected is very important. If you are creative and already have ideas about the look and the organization of the site, then you may want to consider a custom-built site.  You can truly have a sense of ownership by taking a major part in the building of your ecommerce business. At Pure-Ecommerce, you work with an experienced designer to build a website that reflects your ideas. This is a collaborative process between you and the web designing team.
However, if you don’t have the creative inspiration for the design of a website, then purchasing a ready-made site is the best option for you. All the upfront work has been done! Pure-Ecommerce’s expert designers use their wealth of experience and knowledge when they create ecommerce businesses that are ready-made. By eliminating the time required in creating a website, you are able to go “live” a bit quicker. No matter which route you choose you want to ensure your website has a 100% responsive design so your customers will have a great experience no matter if they are shopping from their PC, tablet or smartphone.
RELATED ARTICLE: 5 Reasons to Have a Responsive Design Website
Here are some differences between building a custom site and buying a “ready-made” site in terms of design:
Ready-Made: When you purchase a site that is ready to go, the design and organization of the site is already done. You simply pick one that you like, go through your training, and go “live.”
Custom: When you build a custom site, you collaborate with the design team on the look and organization of your site. You’re involved during the entire process.

How Will You Select The Products And Vendors? 

The next task is the selection of the products to offer and the vendors who supply those products.  You will need to do some research on vendors in the event that drop ship vendors are not available for the type of products you want. One of the last issues you want to deal with is not being able to find vendors to work with!
When you purchase a ready-made ecommerce business with Pure-Ecommerce, the selection of drop ship vendors has already been done for you. Our websites are loaded with a large number of products that serve as a strong foundation in the beginning of your business. You always start with a few vendors when you purchase an ecommerce business from Pure-Ecommerce. This is incredibly helpful in your ability to get going quickly.
Ready-Made: When you purchase a site that is ready to go, the initial work has been done by the project teams to have products loaded in the beginning.
Custom: When you build a custom site, you are actively involved in researching and selecting your vendors and products.

Which Is Right For You–Custom Or Ready-Made?

In helping you decide on whether to build a custom site or purchase one that is ready-made, we put together a table that shows possible pros and cons. It is a big decision and we want to help you any way we can to make the right one for you!  When you pick your path and love what you do, success is almost a given!


Building a Custom Design Ecommerce Business:

Deciding on industry, market, types of products
Pros: You have the ability to select the specific market for you and the exact products you want to sell.
Cons: This takes more time than purchasing a ready-made site.
Designing the website
Pros: You take an active role in the creative process by working with a design team from the conception.
You have input on the look and organization of the site.
Cons: This takes more time than purchasing a ready-made site.
Selecting Vendors and Products
Pros: You research and select vendors, as well as the products you will sell on your site.
You know the products through this process better than when you purchase a ready-made site.
Cons: This takes more time than purchasing a ready-made site.

Purchasing a Ready-Made Ecommerce Business:

Deciding on industry, market, types of products
Pros: You have many to choose from with Pure-ecommerce.
You benefit from the experience of their team of marketers and designers.
Use Pure-ecommerce’s experience and knowledge of ecommerce trends and growth potential.
Cons: Only a con if you want to be more in control of this process.
Designing the website
Pros: You don’t have to be involved in the website design.
Pure-ecommerce has an expert design team who has done the work for you.
Cons: This is only a con if you want to be involved in the creative aspect of designing the website.
Selecting Vendors and Products
Pros: You start off with a website that has initial products loaded–including pictures, pricing, and product descriptions.
Cons: This is only a con if you want to be more involved in the initial stage of finding vendors.
Either way—building a custom site or purchasing one that is ready-made–Pure-Ecommerce has the team to make it happen for you! Working with us to create your custom website is easier than others because you have the one-on-one experience of working with our knowledgeable team who has valuable experience creating websites.
Pick your path–an industry you love — a website that works for you and You will love what you do! Then you will find that with hard work, time and dedication success can be right around the corner!
RELATED ARTICLE: 5 Reasons to Invest in Your Future with an Ecommerce Business

10 Facts About the Future of Owning an Ecommerce Business

10 Facts About the Future of Owning an Ecommerce Business
Technology is changing at the speed of light. Now we can check email and call people off our watches. To really take advantage of future trends you have to understand where the future of technology is going and how you can keep ahead of the trend. Therefore, being able to profit from it with your ecommerce business.
Obviously, common sense tells us that ecommerce businesses is where the retail sector is moving towards. One third of all ecommerce sales are now happening on mobile devices. While more and more shopping malls, brick and mortar stores, boutiques are going out of business because they can’t keep up with online shopping. Before shopping online from our computers was a convience like no other, but now you  must step up the game. You can be sitting in carpool and order your new swimsuit for your upcoming vacation from your phone. Shopping from anywhere at anytime is now possible with mobile devices.
“Mobile is now the primary access point to online retail for most consumers,” says Andrew Lipsman, vice president of marketing and insights at comScore. “As a result, retailers really need to rethink how they deliver their online shopping experience.” This chart by shows consumers now spend more time with online retail on smartphones and tablets than desktop and laptop PCs. Consumers do not have to be sitting at their PC to search or shop online – by using their hand-held devices their next purchase in the palm of their hands!
Screenshot 2015-06-22 19.18.28
Statistic reports, “The total value of retail e-commerce sales worldwide amounted to 1.08 trillion U.S. dollars in 2013 and is projected to grow to 2.48 trillion U.S. dollars in 2018. During this quarter, it was found that 15.4 percent of all retail e-commerce dollars were spent via mobile devices. In the first quarter of 2015, mobile e-commerce spending reached 10 billion U.S. dollars in the United States alone.”
Screenshot 2015-06-22 19.25.11

Know the Facts!

Here are 10 additional interesting facts about how mobile devices are broadening the reach of  an ecommerce business.
  1. 80% of internet users own a smartphone.
  2. Consumers use many different types of devises to shop and browse the internet. 91% use a PC/laptop, 80% use a smartphone, 47% use a tablet and 37% use a games console.
  3. In most recent quarter, mobile e-commerce spending surpassed 10 billion U.S. dollars for the second quarter in a row, reaching 11.1 billion U.S. dollars in mobile commerce sales.
  4. In the US the ecommerce annual growth rate is nearly 17% per year, social media and smartphones have supercharged its growth. By 2017 the annual revenue for online retail will hit $370 billion.
  5. By the end of 2017, U.S. mobile users will spend $90 billion via mobile payments, a 48 percent increase over the $12.8 billion spent in 2012. This shows you we are just on the cusp of where the mobile surge is going. That’s why we urge you to “get on the ban-wagon” now!
  6. Fifty-nine percent of U.S. smartphone owners have used their devices to research an item before purchasing it, compared to 65 percent for tablet owners.
  7. Eighty percent of mobile users’ purchasing decisions are influenced by the mobile channel, even though they may not use their devices to complete the final purchase.
  8. Mobile traffic to online stores is being influenced by social media. Consumers are using Facebook, Twitter, Instagram, Youtube, and other various social outlets to power their purchases. They see “friends” sharing and talking about products they use on social media which can lead them to purchase the same or similar products. This development should lead an ecommerce business to recognize the “social-fuelled” product discovery and begin their social ad targeting to reach customers.
  9. Research shows the most popular time to buy online is weekdays between 12-2pm and on Sunday evenings. Think about it, many people go to lunch from 12-1 pm or 1-2 pm, therefore, leading to the flux of purchases during that time!
  10. I am sure you are aware of this final fact, but I want to really bring home the importance of mobile devices to the ecommerce. Last year’s Hummingbird update done by google was a pivotal turning point for any ecommerce business as they made it very clear how important mobile is to the future of ecommerce. Websites that were not useable on a handheld device saw their ranking suffer. I hope this was not your ecommerce business!

Who’s shopping online?

Here are some interesting demographic statistics to give you more insight!
  • You would think it would be women who drive online shopping and trends in the market since they control up to 80% of the household spending. However, men spend nearly as much online as women. A STUDY CONDUCTED BY SEEWHY, showd that 57% of women made a purchase online in 2013, compared to 52% of men.
  • Men are also the ones who are more likely to purchase products via their mobile device. Men are more likely to make purchases on mobile devices – 22% of men made a purchase on their smartphones last year, compared to 18% of women.
  • Millennials ages 18 to 34 are the key age demographic for online commerce. They spend more money online in a given year than any other age group, spending approximately $2,000 annually. Even though, they have lower incomes than older adults. This shows that as the Millennials age and their incomes increase it is predicted so will their expenditures online!
  • Senior and Baby Boomer groups have also adopted online shopping via their mobile devices. An interesting fact, one in four mobile shoppers in the US is over the age of 55.

Go Mobile!

Ecommerce business owners must be aware of the constant movement and changes taking place in the online marketplace in order to stay current and prosper in the future!
If your ecommerce business is not taking advantage of mobile marketing you are already way behind the eight-ball. Any ecommerce business today needs to be mobile ready. Check out the new collection of mobile ready and responsive designed websites at Pure-Ecommerce.

View New Responsive Websites

RELATED ARTICLE: [Importance of Being Mobile-Friendly]
Sources: Smart Insights,  Infinity Technologies, Statista, CMO, Business Insider

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