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Six Phases to the Custom Website Design Timeline

Custom Website Design Timeline 

 Pure-Ecommerce can create your dream online business with a custom website design. Here’s the six phases of the process from concept to creation.

Living the life of a web designer can be crazy and busy sometimes. We deal with clients everyday, each one of them have a different necessity or demand. Our industry is constantly changing. We have to be on top of any new technology that comes up, meaning the skills we have today will only part of the skills we will need tomorrow. Because web design is a fast moving industry, we as web designers are constantly reading and teaching ourselves about new trends and technologies.
As with any project, being able to manage your time effectively is an important part of being a successful web designer. It is key for us to know how to manage time between all of the projects we have to complete. It is also very important to build a good relationship with the client, we are the providers, and we strive to be sincere, but respectful with each one of the client’s ideas. It is truly a team effort especially when we are creating a custom website design for a client.
We as web designers are obligated to provide each client a timeline for each project. This would be beneficial to both the client and the designer, because we would have a detailed explanation of the time process involved on that specific project.

What is a Timeline?

A timeline in a web design project management is a chronologic demonstration from the starting phase of a project until its completion. In other words a timeline is an outline of the steps from start to finish involved in a web design project.

Why should we create a timeline?

It is beneficial to have a project timeline as it shows both the designer and the client what should be completed and when. It helps both sides of the project to be informed and more organized until the project is completed.  Being organized as a web designer helps us to speed up the process and it helps the client to understand each of the phases involved on a website project development.

How long does it take to build a website?

There are many answers to this question. Because every project is different, the time a website project takes will depend on the type of website, how many functionalities the client may want on their website, the size of the website and detail requested and it also depends upon the communication between the client and the developer.


There are numerous steps to consider in a website development process. Building a website is like building a house, we start from building the foundation. Here are the six phases of the custom website design timeline:

Phase One: Research

This is the phase where the designer gathers more information  about the specific project. The web designer should have a good understanding of what the company is all about, what the target audience is, what the purpose of the website is, and what the company goals are.

Phase Two: Planning 


After getting all the information from the client, we plan the website by creating a sitemap structure.
What is a Sitemap?
A sitemap is the list of pages on a website.
Why is a Sitemap important?
Sitemaps are the blueprints of a website. If we create a good sitemap in the beginning of the building process of the website, we can easily incorporate more pages as the business grows.
Some tips for planning a good Sitemap:
  1. Sitemap primary pages (first level pages): These should be your main navigation pages such as – about us, products, services, contact us, etc.
  2. Sitemap secondary pages (second level pages): These secondary pages are usually the more detailed pages. They are included on the submenu or secondary navigation menu. This is an example of secondary pages: product categories, history of the company, frequently asked questions, testimonials etc.
After planning the sitemap, the web designer can advise the client about what technology they should use for their website. Some questions to be discussed during this phase:
  • Does the website need a shopping cart?
  • Does the website/client need a content management system?
  • Does the website require to have an image slider?
  • What other functionalities does the website require?

 Phase Three: Design


This phase involves the creation of all the design elements on the website. After gathering all the information the designer creates a mock-up of the site’s interface. The web designer will discuss with the client these topics before creating a mock-up for their site. 1. The web designer and the client go over what color scheme should be used for the website’s interface. 2. What kind of typography should be used on the website. After that the web designer proceeds to create a mock-up on Photoshop based on the clients requirements. The client will be involved in this phase as much as, as on every phase, after the client approves the design, the web designer will proceed to the development phase.

Phase Four: Development

This phase is one of the longest parts of the project. The development phase is where the mock-up for the homepage design gets transferred to HTML/CSS language, this is where all the coding takes place. After the design is transferred from Photoshop to HTML/CSS, the web designer will proceed to add any functionality to the site such as: plugin installation, contact forms, slideshows, videos, or any other interactive features. This is also the time where all of the content is added to the site. The web designer is in charge of cropping or editing any images before adding them to the site. This is an exciting portion of the custom internet business development process!

Phase Five: Testing and Delivery

This is the time where the whole website gets tested. The web designer will check the whole website for any broken links. All features and functionalities should be working perfectly by this time. The site will also be tested on all the different browsers (Internet Explorer, Firefox, Chrome, Safari, etc). After making sure everything is working correctly, the web designer will deliver the website to the client. After the client’s approval the website will be ready for launching.

Phase Six: Launch

After everything is tested and approved by the client, the website is ready to be transferred to the client’s server. After all files are uploaded to the server, the website will be live on the world wide web.
Related Article: [Ecommerce Web Host – Insight Into Choosing the Right One

Meet Our Design Team:

Pure-Ecommerce is proud to have such a talented, knowledgeable, passionate and most of all customer service oriented team. Find out more about our team by going to Our designers work with clients daily to bring their dream online business to fruition.
Want our talented team to create your own custom website design, visit us now at to check out the custom website design packages we have to offer. You can see their outstanding design work by taking a look at our collection of ready to go internet businesses for sale.

Tips on How to Better Your Internet Business

Tips on How to Better Your Internet Business

An important part of being an internet business owner is working on the areas you love and delegate the other areas which will ultimately help you better your internet business.

Some sound advice from our CEO, Jennifer Varner, is to pick an industry you’re passionate about and become an authority in it. The advice holds true to all facets of your new website business.
My journey to becoming a web host and designer started, like you, in e­commerce. I owned two retail websites that were fairly successful, but I found myself designing and updating my web design more than focusing on my product lines. I even offered my design services to other online retailers (for next to nothing) simply because I enjoyed it. That eventually lead to my “ah­ha” moment. Design and web hosting technology were my passions. I sold my sites and began working in an industry that I truly loved.
Our design team has the pleasure of working with driven business owners every day. Often we find that this drive leads clients wanting to do it all – including becoming a webmaster and designer.
Does this sound like you? If so, know that your dedication is admirable. I was once there! But before trying to tackle an entirely new field, step back and take a look at the broader picture – tips on how to better your internet business…..
Knowledge is Power
I encourage all business owners to educate themselves on all aspects of web­based business, then decide if they’d like to tackle the bigger projects. It’s important to understand what these tasks entail.
Pure-­Ecommerce Learning Lab is a growing addition to our service lineup. The Learning Lab supports e­commerce business owners who wish to become more self­ sufficient. These quick and easy lessons are a fantastic way to dabble in the aesthetics of your site, and a great way to take a break from other daily tasks.
So give them a try and check back often for new courses.
Delegate, Delegate, Delegate!
Remember why you wanted to become an e­commerce entrepreneur in the first place? Freedom!
You already know that having a successful e­commerce business is a lot of work. That’s why Jennifer gives the advice, up front, to choose what you love. It paves the road to being happily independent and finding fulfillment in your daily work.
As with any business, delegation is a crucial component of success. Essentially, outsourcing work is delegation. Getting help is such a simple way to reduce some of the stress that comes with owning a new business. While the side benefit is that you’ll free up some of your own time work your business, do the things you love, or spend with your family and friends. What could be more valuable?
Is getting help going to cost you? Of course! But, what is your time worth? The time you may spend on learning to design a website is valuable. It’s time that could be spent updating your SEO, your product line, or your social media.
We’re Here to Help
Pure-Ecommerce has many trained professionals on the team to step in when you don’t have the time, expertise, or desire. We offer top­ notch design and technical team, and we’re here to help you! If we don’t have someone on our team that can help, we’re happy to point you in the right direction.
Whether you need design advice, ideas or a better idea of what your project involves, we’re happy to assist. You can submit a ticket to the design team at any time by going to – we look forward to serving you!
About the Author
amber-laytonAmber Layton, is the lead designer at Pure-Ecommerce and the owner of Earth Girl Hosting. To find out more about Pure-Ecommerce and the excellent services they offer go to




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