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Category Archives: ecommerce industry

Cyber Monday 2018 – Another Record Breaking Year for Ecommerce!


By: Shelly Lowder

The results are in for Cyber Monday 2018 and they are staggering!  U.S. online shoppers spent a record $7.869 billion on Cyber Monday, Nov. 26, representing a 19.3% year-over-year increase from $6.595 billion in 2017, according to Adobe Analytics. It is an exciting time in ecommerce as it was ANOTHER record-breaking year for cyber monday shopping so we wanted to share some important statistics with you as you consider becoming an ecommerce business owner.


Mobile Makes Its Mark

Mobile devices made their mark on Cyber Monday, which is the Monday after Thanksgiving. Smartphones alone generated $2.2 billion in online sales, which is a 55.6% increase over Cyber Monday 2017. “Converting mobile traffic to sales has long been a thorn in the side of retailers, but investments in making the experience faster and easier have paid off,” says Taylor Schreiner, director of Adobe Digital Insights.
According to  Forbes, “mobile continues to dominate traffic, but still has some work to do to catch up to desktop conversion rates. However, it also continues to grow as a channel for holidays, both in terms of traffic and in terms of sales. One thing to remember, though, is that Thanksgiving weekend represents a particularly concentrated use of mobile, with almost double the predicted share for the whole of the season”.
Here are a few key statistics from Salesforce about how mobile devices impacted Black Friday and Cyber Monday shopping:
  • For “Cyber Week,” mobile had 62% of traffic share and 45% of order share. The company predicts that mobile devices will account for 68% of traffic and 46% of orders over the entire holiday season.
  • Mobile devices accounted for 68% of online traffic and 54% of orders on Thanksgiving. Fifteen percent more orders were placed on mobile phones on the holiday.
  • Mobile devices accounted for 67% of all digital traffic on Black Friday, up from 61% on the same day last year, and secured the most orders at 49% order share, beating Salesforce’s prediction of 46% of orders.

Importance of Social Media and Email Marketing

As you probably already know people are using social media to influence their shopping habits. Whether it’s checking out what their friends are posting about their favorite recent purchases, showing interest in product ads or reading the latest reviews – let’s face it social media does have an effect on how we make our purchases these days. It is no different for the holiday season as you can see through the latest statistics:
  • NRF reported a 73% growth in the use of Instagram to find deals, and a 45% increase in the use of Pinterest. Salesforce reported growth in social traffic on both Black Friday and Cyber Monday, with Cyber Monday’s social traffic growing 16%, and social traffic on Thanksgiving Day up 41%.
  • Salesforce also reported that retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.
  • Salesforce reported that retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.


Exciting Time To Own An Ecommerce Business

This is exciting news and offers a huge opportunity for those owning ecommerce businesses.  There is a great deal of competition in the online world so you have to create ways to stand out from the crowd.  Your website is a reflection of the brand you are building so you want to make sure that all communications whether your website or your social media strategy showcases who you are and how you are different.  Create a brand that makes customers want to shop with you time and time again. This strategy is something to work on the whole year through and not just during the holidays. On average it takes consumers 7 times to see a new brand before they make a decision to purchase from it – this can be through social media, email marketing, and website visits. You must stay relevant and consistent as you get to know your customers and vice versa.
Already own an ecommerce business? Then you’ll want to capitalize on the holiday shopping spree! Here are a few helpful tips to get you started:
  • Remain active on social media and stay in front of your customers
  • Update your Landing pages with festive banners to make your website feel new and fresh for visitors
  • Develop a promotional strategy and shipping plan
  • Take advantage of email marketing to reach your target market and grow your list
  • Know your product line and update inventory – you don’t want to miss sales because of out of stocks
  • Check product descriptions and add keywords to help customers understand your products as well as Search Engine Optimization purposes
  • Visit your site and make sure the experience is quick and easy – can you navigate easily? Is It 100% responsive? Having a 100% responsive website is imperative to compete in the online world.  Customers shop small business for a reason and that is for the one-on-one personalization and customer service they receive.  When shopping online your customer can only go by the experience they have on your site and when they receive your product. They do not have the luxury of physically shopping in a store. You have to bring the experience to them.
We hope you find these tips helpful as you gear up for a strong finish this holiday season. If you need any assistance updating your website you should check out our a la carte services to enhance your business!
Cyber Monday and the holiday shopping season is a huge opportunity for online sales and it keeps growing leaps and bounds year over year.  There has never been a better time to start your own ready-made internet business and join the exciting and growing ecommerce marketplace! Ready to find out how Pure-Ecommerce can help you get started? Register now for your online account to log in for our current pricing and to see our special offer!


A Peek Into The Future of The 2018 Ecommerce Holiday Season


By: Shelly Lowder

2018 Holiday Shopping Season Brings Exciting Times for E-commerce

The holiday shopping season is upon us so we wanted to give you a “peek” inside the predictions for this year’s e-commerce holiday shopping season. In 2017, Cyber Monday was another record breaker for online shopping.  According to Adobe Insights, digital transactions reached a record $6.59 billion on Cyber Monday. That is a 16.8 percent increase from a year ago and makes Cyber Monday the largest online shopping day in U.S. history. While the 2017 holiday e-commerce revenue climbed to $108.2 billion, an increase of 14.7 percent year over year.
 For 2018, the Deloitte Forecast is predicting e-commerce sales could reach as much as $134 billion this holiday season. This is a 17 to 22 percent increase over last year. They contribute this continued increase to “solid disposable personal income growth, which we expect will be in the 5 to 5.4 percent range”.
Consumers are looking for fast, convenient ways to shop without the hustle and bustle of the holiday season. There are a million things to do during the holidays in addition to gift shopping, so anything that will help make the process a little easier is more than welcome.  Let’s take a look at 5 predictions for the 2018 Holiday Season that are sure to make this season the best yet!
  1. Shoppers Start Early

The early bird gets the worm, ok well maybe not the worm but they could possibly get the best holiday gifts.  Some consumers help ease the pains of holiday shopping by starting earlier. This helps with time management as well as the budget that we all know how it can get out of hand when you feel rushed to find those last minute gifts.  Statistics show that consumers are making purchases earlier and earlier and many start as early as October. These earlier purchases are predicted to help drive record online sales for the 2018 Holiday season.
  1. Black Friday and Cyber Monday Are Top Days for Holiday Sales

According to an Adobe Digital Insights report, in 2017 Black Friday, a single day represented 4.6 percent of the total U.S. retail revenue for the holiday season. Meanwhile, Cyber Monday represented 6.1 percent of the total holiday retail sales.
Cyber Monday is a big deal for e-commerce businesses and rightfully so.  Online shopping brings convenience and less stress. The thought of fighting the crowds to find the perfect gift for everyone on your list has shoppers rethinking their gift buying strategy and waiting for Cyber Monday or for their favorite store to offer online deals. By shopping online consumers are not limited to their local stores and product selection. The possibilities are endless as with a few clicks they have access to a much wider variety of products to complete their shopping list.
In 2018, it is predicted that the period between Thanksgiving Day (November 22) and Saturday, December 1 (the end of Cyber Monday week) will represent 37 percent of the total U.S. holiday retail sales.
If you own an e-commerce store, it’s time to get your game plan together and enhance your business to drive sales during this peak season.

  1. Mobile Shopping Will Continue to Grow

Mobile shopping is another convenient way to complete your holiday shopping.  It is predicted to make up about 52% of the total for 2018. Wow – that’s a big number!  Some experts even predict a rise in mobile shopping on Thanksgiving Day so that consumers can take advantage of sales but also spend time with their family.  What better way to do that than shopping from the convenience of your phone and having gifts shipped directly to your home.
If you have an online business, it’s important to make sure your website has a 100% responsive design so that you can take advantage of all those mobile shoppers.

4. Voice Shopping On the Rise

Digital voice-driven assistants is predicted to impact U.S. e-commerce sales during the 2018 Holiday season. According to the Pew Research Center in 2017, “46 percent of Americans have used some type of digital voice-driven device”. The increase in this method is being sparked by the use of Alexa. Everyone is trying to find new ways to make the Holiday shopping season more enjoyable. The use of voice shopping makes it easy to purchase gifts with using just a few words – giving shoppers a stress-free way to shop without the hassle.

5. Consumers Expect Fast, Free Shipping

Everyone loves free shipping and many consumers wait until free shipping is offered before making a purchase. It has become the norm during the holidays that shipping is free – people expect it. According to an AlixPartners survey, free shipping can make or break a retailer, with 96% of survey respondents saying that the availability of free shipping impacts their purchase decision, and 73% said that it has a great impact on their decision.
More than 70% of shoppers decide their shipping preference before checkout, and nearly 60% of shoppers browse for products based on their preferred shipping options.  About a quarter of shoppers (26%) will buy from a retailer that offers free shipping, even if they would pay a bit less to buy the same item from another retailer that imposes shipping charges.
Not only do shoppers want free shipping, but they also want their purchases fast.  The survey revealed that the maximum delivery time the average shopper will accept has fallen to 4.5 days, down from 5.5 in 2012.  AlixPartners said that to satisfy them, retailers are scrambling to expand their networks of warehouses and distribution centers.
Managing consumers expectations of shipping and delivery is crucial to make any e-commerce business successful.
It’s an exciting time for e-commerce businesses.  The online industry is growing leaps and bounds and is showing no signs of letting up.  If you own an e-commerce store, congratulations, what a great time to be in the online space. We hope you find ways to take advantage of these predictions and they lead to a record year.
If you have always wanted to own your own online business, take a look at some of the various ready-made internet business options that Pure Ecommerce has to offer.  Don’t let a great opportunity to fulfill your dreams pass you by.


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