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Cyber Monday 2018 – Another Record Breaking Year for Ecommerce!

THE RESULTS FOR CYBER MONDAY ARE IN AND IT’S IS ANOTHER RECORD BREAKING YEAR FOR ECOMMERCE!

By: Shelly Lowder

The results are in for Cyber Monday 2018 and they are staggering!  U.S. online shoppers spent a record $7.869 billion on Cyber Monday, Nov. 26, representing a 19.3% year-over-year increase from $6.595 billion in 2017, according to Adobe Analytics. It is an exciting time in ecommerce as it was ANOTHER record-breaking year for cyber monday shopping so we wanted to share some important statistics with you as you consider becoming an ecommerce business owner.

 

Mobile Makes Its Mark

Mobile devices made their mark on Cyber Monday, which is the Monday after Thanksgiving. Smartphones alone generated $2.2 billion in online sales, which is a 55.6% increase over Cyber Monday 2017. “Converting mobile traffic to sales has long been a thorn in the side of retailers, but investments in making the experience faster and easier have paid off,” says Taylor Schreiner, director of Adobe Digital Insights.
According to  Forbes, “mobile continues to dominate traffic, but still has some work to do to catch up to desktop conversion rates. However, it also continues to grow as a channel for holidays, both in terms of traffic and in terms of sales. One thing to remember, though, is that Thanksgiving weekend represents a particularly concentrated use of mobile, with almost double the predicted share for the whole of the season”.
Here are a few key statistics from Salesforce about how mobile devices impacted Black Friday and Cyber Monday shopping:
  • For “Cyber Week,” mobile had 62% of traffic share and 45% of order share. The company predicts that mobile devices will account for 68% of traffic and 46% of orders over the entire holiday season.
  • Mobile devices accounted for 68% of online traffic and 54% of orders on Thanksgiving. Fifteen percent more orders were placed on mobile phones on the holiday.
  • Mobile devices accounted for 67% of all digital traffic on Black Friday, up from 61% on the same day last year, and secured the most orders at 49% order share, beating Salesforce’s prediction of 46% of orders.

Importance of Social Media and Email Marketing

As you probably already know people are using social media to influence their shopping habits. Whether it’s checking out what their friends are posting about their favorite recent purchases, showing interest in product ads or reading the latest reviews – let’s face it social media does have an effect on how we make our purchases these days. It is no different for the holiday season as you can see through the latest statistics:
  • NRF reported a 73% growth in the use of Instagram to find deals, and a 45% increase in the use of Pinterest. Salesforce reported growth in social traffic on both Black Friday and Cyber Monday, with Cyber Monday’s social traffic growing 16%, and social traffic on Thanksgiving Day up 41%.
  • Salesforce also reported that retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.
  • Salesforce reported that retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.

 

Exciting Time To Own An Ecommerce Business

This is exciting news and offers a huge opportunity for those owning ecommerce businesses.  There is a great deal of competition in the online world so you have to create ways to stand out from the crowd.  Your website is a reflection of the brand you are building so you want to make sure that all communications whether your website or your social media strategy showcases who you are and how you are different.  Create a brand that makes customers want to shop with you time and time again. This strategy is something to work on the whole year through and not just during the holidays. On average it takes consumers 7 times to see a new brand before they make a decision to purchase from it – this can be through social media, email marketing, and website visits. You must stay relevant and consistent as you get to know your customers and vice versa.
Already own an ecommerce business? Then you’ll want to capitalize on the holiday shopping spree! Here are a few helpful tips to get you started:
  • Remain active on social media and stay in front of your customers
  • Update your Landing pages with festive banners to make your website feel new and fresh for visitors
  • Develop a promotional strategy and shipping plan
  • Take advantage of email marketing to reach your target market and grow your list
  • Know your product line and update inventory – you don’t want to miss sales because of out of stocks
  • Check product descriptions and add keywords to help customers understand your products as well as Search Engine Optimization purposes
  • Visit your site and make sure the experience is quick and easy – can you navigate easily? Is It 100% responsive? Having a 100% responsive website is imperative to compete in the online world.  Customers shop small business for a reason and that is for the one-on-one personalization and customer service they receive.  When shopping online your customer can only go by the experience they have on your site and when they receive your product. They do not have the luxury of physically shopping in a store. You have to bring the experience to them.
We hope you find these tips helpful as you gear up for a strong finish this holiday season. If you need any assistance updating your website you should check out our a la carte services to enhance your business!
Cyber Monday and the holiday shopping season is a huge opportunity for online sales and it keeps growing leaps and bounds year over year.  There has never been a better time to start your own ready-made internet business and join the exciting and growing ecommerce marketplace! Ready to find out how Pure-Ecommerce can help you get started? Register now for your online account to log in for our current pricing and to see our special offer!

 

What Makes Pure-Ecommerce Different?

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Finding the right consulting team to help you start an ecommerce business is crucial. That’s why we wanted to share with you how we are different and why you should choose to work with our team!

By: Catherine Perry

If you’re thinking about purchasing an ecommerce business, you have many choices available from which to shop. There are many companies that provide either a brand new business or an existing business for purchase. You will find many products and business industries represented. It can be a bit overwhelming, we know. This is why we wanted to explain how Pure-Ecommerce distinguishes itself from other companies that create ecommerce websites.

Here are some of the questions you probably have and will need to answer when choosing a company to purchase an ecommerce site from:

  • Should you purchase a business that has just been created and has no sales history? Or, should you purchase one that has been operating and has some history? There are pros and cons to both, and your decision may rest on your own preference and/or your budget.
  • Which industry should you choose? Should you purchase a site that is pet products, or one that is jewelry, or one that is medical supplies? What industry are you passionate about? Which industries you think are best poised for growth? You have many decisions to make.
  • Do you feel you need support to help you learn all aspects of the business—back-end platform, merchant services, product inventory, search engine optimization, marketing? If this will be a new venture for you and you have no previous experience owning an ecommerce website, you may feel like a “fish out of water” with the back-end of the business, the inventory side of the business, marketing through social media, and so on. How will you quickly learn these aspects of the ecommerce business? Having support through the initial phases of getting a business up and running could make all the difference and be critically important for you.
We at Pure-Ecommerce provide a unique approach of offering quality, brand new online business opportunities with exceptional service after the sale. As you shop around, you won’t find this level of service with other companies. Here are five reasons why Pure-Ecommerce is different from the majority of companies that are selling ecommerce businesses.

Reason #1: Ready-Made Internet Businesses,  Custom Design Websites or Build Your Own Business Options

At Pure-Ecommerce you a few different options when it comes to starting your own ecommerce business. We like to give our clients different paths for entering the online marketplace. It is important to us to fit into your niche, your budget and your support level needed. It is up to you to pick the best path for you in order to do what you love!
We excel in creating ready-made internet businesses that are designed with branding and marketing in mind, so you don’t have to be involved in this process if you don’t want to–you just shop through our sites that are already created with inventory loaded for drop-shipping. The initial work has been done for you so that all you need to do is get the business operating! We create beautiful websites with domain names and site names that have search engine optimization as a focus, which is very important in creating a brand for your business. Our design specialists have a depth of experience in knowing what will be a great brand so that you are able to market and get noticed by the search engines.
another option, if you want to drive the design process because you have great ideas, you can! Our designers work with you to create a custom design website that you develop. You provide the inspiration and we provide the technical skill to bring it together. We offer four different packages to fit the needs of budding entrepreneurs to develop their dream business.
Finally, we offer budding entrepreneurs the option to “Build Your Own Business”. This route allows you to pick-and-choose the services that best fit your needs. We can assist you with shopping cart software, web hosting, domain names, design services, product management, as well as, training and technical support. All you need to do is register for portal access, complete the online questionnaire to build the package that fits your needs and then we’ll send you an individualized quote. This is the perfect package for those who want to promote their own products online, are tech-savvy and need less assistance in getting started or a current Pure-Ecommerce Client who wants to expand their online presence.
RELATED ARTICLE: Custom Built Versus Ready-to-Go Ecommerce Business – Which One is For You?

Pure-Ecommerce-Project-ManagersReason #2: Project Manager

Whether you choose the ready-made or custom route you will have a project manager to assist you. This is because we think it is important to have a single contact person you can work with during our process. We want to ensure your website’s layout fits the needs of your customer. Plus, have the inventory loaded that is in good order. Our project managers have experience in taking the lead role and will be there to help guide you as you start your new website.  With Pure-Ecommerce, you have that one person, the project manager, who you know and can rely on to make sure you have the guidance to find the answers to your questions.

Reason #3: 10-Step Training ProgramPure-Ecommerce-10-Step-Process

Our goal at Pure-Ecommerce is for you to have a successful ecommerce business. When you start a new job, there is a period of time where you’re learning what is involved and how to do it. Purchasing an ecommerce website is no different. Pure-Ecommerce knows that the learning curve can add time to getting the site operating–and you want that site up as quickly as possible! Even if you’ve previously owned a site or sites, there is still a bit to learn with a new platform.
So, to fill this learning gap, we designed a 10-step training program that is invaluable to you as a new owner. Our training program starts with the basics and goes through all of the critical aspects of your business, covering everything from the initial task of getting a business license through setting up merchant services and PayPal, on to performing search engine optimization (SEO), marketing through social media and blogging, as well as advertising on search engines.
The training program is provided in written form through our eLearning Library. After you read the material for a step then you have time on the phone with a consultant for that step. We believe that reading and then getting reinforcement from our “teachers” is the best way for you to learn each aspect of running your business. Our consultants have experience and skills in the steps they work on with you. They become both a teacher and a coach to help you if you are struggling in a certain area. This availability to you is invaluable to your success and this makes Pure-Ecommerce unique. The Pure-Ecommerce team is here to help “cheer” you on and to give you the tools you need; you just need the drive, passion and put in the hard work to make your business work for you!
RELATED ARTICLE: Want to Change Your Life? Start an Ecommerce Business

Pure-Ecommerce-ConsultingReason #4: Consultants Available for Help

So, after you go through a step-by-step training then you’re “ready” to perform all the many tasks you have as the owner of a brand new ecommerce business…right? Well, maybe you are, but maybe you aren’t. Once you actually start the work, you will probably have additional questions. And sometimes you just need to have confirmation that you are doing something correctly. Pure-Ecommerce recognizes this as another gap in other companies because they don’t offer services to help you set yourself up for success as you start your own online business.
We provide 40 hours of step-by-step ecommerce consulting when you purchase a ready-made internet business or our custom packages #3 or #4. This time gives you extra coaching that you may need so you don’t feel like you are out in the deep waters along with no support. Other companies who sell websites don’t offer this kind of availability. Most of our clients don’t use the entire 40 hours of consulting time that is included. they are up and running with much less coaching. But, again, this is a part of the service after the sale that we at Pure-Ecommerce provide.

Reason #5: Long HistoryPure-Ecommerce-Experience

Pure-Ecommerce has over ten years in the ecommerce website development business. When you purchase a site from us, you get our depth of experience. You also get the peace of mind that we are providing our clients with a top-quality website. It’s simple, We care about our clients! we strive to put you in a position of developing a successful, profitable ecommerce business. You just need to put the work in to take your business to the next level. We think our business model shows this commitment to excellence. We are here to help budding entrepreneurs bring their vision of owning their own business to life.
If you are looking to buy an ecommerce business, and you want support after your purchase, look no further…Pure-Ecommerce provides a product, service, and support that sets us apart from the others. We are uniquely qualified and we are ready to work with you!

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Pure-Ecommerce has been featured in many top shelf magazines such as Forbes, Entrepreneur and MarketWatch