THE RESULTS FOR CYBER MONDAY ARE IN AND IT’S IS ANOTHER RECORD BREAKING YEAR FOR ECOMMERCE!
By: Shelly Lowder
The results are in for Cyber Monday 2018 and they are staggering! U.S. online shoppers spent a record $7.869 billion on Cyber Monday, Nov. 26, representing a 19.3% year-over-year increase from $6.595 billion in 2017, according to Adobe Analytics. It is an exciting time in ecommerce as it was ANOTHER record-breaking year for cyber monday shopping so we wanted to share some important statistics with you as you consider becoming an ecommerce business owner.
Mobile Makes Its Mark
Mobile devices made their mark on Cyber Monday, which is the Monday after Thanksgiving. Smartphones alone generated $2.2 billion in online sales, which is a 55.6% increase over Cyber Monday 2017. “Converting mobile traffic to sales has long been a thorn in the side of retailers, but investments in making the experience faster and easier have paid off,” says Taylor Schreiner, director of Adobe Digital Insights.
According to Forbes, “mobile continues to dominate traffic, but still has some work to do to catch up to desktop conversion rates. However, it also continues to grow as a channel for holidays, both in terms of traffic and in terms of sales. One thing to remember, though, is that Thanksgiving weekend represents a particularly concentrated use of mobile, with almost double the predicted share for the whole of the season”.
Here are a few key statistics from Salesforce about how mobile devices impacted Black Friday and Cyber Monday shopping:
For “Cyber Week,” mobile had 62% of traffic share and 45% of order share. The company predicts that mobile devices will account for 68% of traffic and 46% of orders over the entire holiday season.
Mobile devices accounted for 68% of online traffic and 54% of orders on Thanksgiving. Fifteen percent more orders were placed on mobile phones on the holiday.
Mobile devices accounted for 67% of all digital traffic on Black Friday, up from 61% on the same day last year, and secured the most orders at 49% order share, beating Salesforce’s prediction of 46% of orders.
Importance of Social Media and Email Marketing
As you probably already know people are using social media to influence their shopping habits. Whether it’s checking out what their friends are posting about their favorite recent purchases, showing interest in product ads or reading the latest reviews – let’s face it social media does have an effect on how we make our purchases these days. It is no different for the holiday season as you can see through the latest statistics:
NRF reported a 73% growth in the use of Instagram to find deals, and a 45% increase in the use of Pinterest. Salesforce reported growth in social traffic on both Black Friday and Cyber Monday, with Cyber Monday’s social traffic growing 16%, and social traffic on Thanksgiving Day up 41%.
Salesforce also reported that retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.
Salesforce reported that retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.
Exciting Time To Own An Ecommerce Business
This is exciting news and offers a huge opportunity for those owning ecommerce businesses. There is a great deal of competition in the online world so you have to create ways to stand out from the crowd. Your website is a reflection of the brand you are building so you want to make sure that all communications whether your website or your social media strategy showcases who you are and how you are different. Create a brand that makes customers want to shop with you time and time again. This strategy is something to work on the whole year through and not just during the holidays. On average it takes consumers 7 times to see a new brand before they make a decision to purchase from it – this can be through social media, email marketing, and website visits. You must stay relevant and consistent as you get to know your customers and vice versa.
Already own an ecommerce business? Then you’ll want to capitalize on the holiday shopping spree! Here are a few helpful tips to get you started:
Remain active on social media and stay in front of your customers
Update your Landing pages with festive banners to make your website feel new and fresh for visitors
Develop a promotional strategy and shipping plan
Take advantage of email marketing to reach your target market and grow your list
Know your product line and update inventory – you don’t want to miss sales because of out of stocks
Check product descriptions and add keywords to help customers understand your products as well as Search Engine Optimization purposes
Visit your site and make sure the experience is quick and easy – can you navigate easily? Is It 100% responsive? Having a 100% responsive website is imperative to compete in the online world. Customers shop small business for a reason and that is for the one-on-one personalization and customer service they receive. When shopping online your customer can only go by the experience they have on your site and when they receive your product. They do not have the luxury of physically shopping in a store. You have to bring the experience to them.
We hope you find these tips helpful as you gear up for a strong finish this holiday season. If you need any assistance updating your website you should check out our a la carte services to enhance your business!
Cyber Monday and the holiday shopping season is a huge opportunity for online sales and it keeps growing leaps and bounds year over year. There has never been a better time to start your own ready-made internet business and join the exciting and growing ecommerce marketplace! Ready to find out how Pure-Ecommerce can help you get started? Register now for your online account to log in for our current pricing and to see our special offer!