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Celebrating 12 Years of Helping Ecommerce Entrepreneurs


Pure-Ecommerce Celebrates 12 Rewarding Years in Helping Others Start Their Own E-commerce Businesses!

By Rhonda Richardson-Burns
As 2019 begins the team here at Pure-Ecommerce would like to take a moment to acknowledge and celebrate the hundreds of clients across the Continent that have helped us reach our 12th Anniversary! We are proud to celebrate another successful year of helping budding entrepreneurs reach their dream of starting and owning their own e-commerce business!
Pure-Ecommerce has always believed that e-commerce offers everyone an opportunity to build a business that works for them and their lifestyle. whether that is part-time, full-time, a side hustle or a long-term plan to build wealth for retirement. Our mission is to create the opportunity so that our clients can start living a life they have always desired. Whether they choose to purchase one of our ready-made ready-made internet business or helping them to design their own custom drop-ship website. We have the team and the know how to help you achieve the life and career you dream of!
The excitement of helping others reach their goals drove our Founders Jennifer & Jeff Varner to create Pure-Ecommerce and it still drives us today.  Jeff continues Jennifer’s legacy of providing the knowledge entrepreneurs need to create their own business – to reach their own dreams, and to build their legacy.  We believe in and support our clients; today, tomorrow and into the future.



We have built the tools to help you start your business with our 10 Step Consulting and Training Process; our knowledgeable team will help you all the way through the process and our clients have 24/7 access to the extensive Pure-Ecommerce e-learning library.   Our team of top-notch consultants, project managers and designers are driven to continue to grow and expand. We take pride that many of our team members actually started as clients. Many of them own their own E-commerce business giving each of them the inside knowledge they need to help budding entrepreneurs reach their goals.  Pure-Ecommerce is here to help support our clients as they navigate the e-commerce world; when you love what you do it’s a pleasure helping others succeed.
The rise of e-commerce has been one of the best ways to own your own business and it is projected to continue to grow for years to come. are you ready to start learning about and taking advantage of the expanding role of e-commerce in today’s global online marketplace? Find out more about our complete online solution today by visiting us at!
So here is to another year, another 365 opportunities to dream, build and succeed.  It’s a new year – build your legacy with our extensive knowledge and know-how.
Celebrate with us! Share your comments and thoughts below or on our Facebook [] or Twitter [] pages.


Six Phases to the Custom Website Design Timeline

Custom Website Design Timeline 

 Pure-Ecommerce can create your dream online business with a custom website design. Here’s the six phases of the process from concept to creation.

Living the life of a web designer can be crazy and busy sometimes. We deal with clients everyday, each one of them have a different necessity or demand. Our industry is constantly changing. We have to be on top of any new technology that comes up, meaning the skills we have today will only part of the skills we will need tomorrow. Because web design is a fast moving industry, we as web designers are constantly reading and teaching ourselves about new trends and technologies.
As with any project, being able to manage your time effectively is an important part of being a successful web designer. It is key for us to know how to manage time between all of the projects we have to complete. It is also very important to build a good relationship with the client, we are the providers, and we strive to be sincere, but respectful with each one of the client’s ideas. It is truly a team effort especially when we are creating a custom website design for a client.
We as web designers are obligated to provide each client a timeline for each project. This would be beneficial to both the client and the designer, because we would have a detailed explanation of the time process involved on that specific project.

What is a Timeline?

A timeline in a web design project management is a chronologic demonstration from the starting phase of a project until its completion. In other words a timeline is an outline of the steps from start to finish involved in a web design project.

Why should we create a timeline?

It is beneficial to have a project timeline as it shows both the designer and the client what should be completed and when. It helps both sides of the project to be informed and more organized until the project is completed.  Being organized as a web designer helps us to speed up the process and it helps the client to understand each of the phases involved on a website project development.

How long does it take to build a website?

There are many answers to this question. Because every project is different, the time a website project takes will depend on the type of website, how many functionalities the client may want on their website, the size of the website and detail requested and it also depends upon the communication between the client and the developer.


There are numerous steps to consider in a website development process. Building a website is like building a house, we start from building the foundation. Here are the six phases of the custom website design timeline:

Phase One: Research

This is the phase where the designer gathers more information  about the specific project. The web designer should have a good understanding of what the company is all about, what the target audience is, what the purpose of the website is, and what the company goals are.

Phase Two: Planning 


After getting all the information from the client, we plan the website by creating a sitemap structure.
What is a Sitemap?
A sitemap is the list of pages on a website.
Why is a Sitemap important?
Sitemaps are the blueprints of a website. If we create a good sitemap in the beginning of the building process of the website, we can easily incorporate more pages as the business grows.
Some tips for planning a good Sitemap:
  1. Sitemap primary pages (first level pages): These should be your main navigation pages such as – about us, products, services, contact us, etc.
  2. Sitemap secondary pages (second level pages): These secondary pages are usually the more detailed pages. They are included on the submenu or secondary navigation menu. This is an example of secondary pages: product categories, history of the company, frequently asked questions, testimonials etc.
After planning the sitemap, the web designer can advise the client about what technology they should use for their website. Some questions to be discussed during this phase:
  • Does the website need a shopping cart?
  • Does the website/client need a content management system?
  • Does the website require to have an image slider?
  • What other functionalities does the website require?

 Phase Three: Design


This phase involves the creation of all the design elements on the website. After gathering all the information the designer creates a mock-up of the site’s interface. The web designer will discuss with the client these topics before creating a mock-up for their site. 1. The web designer and the client go over what color scheme should be used for the website’s interface. 2. What kind of typography should be used on the website. After that the web designer proceeds to create a mock-up on Photoshop based on the clients requirements. The client will be involved in this phase as much as, as on every phase, after the client approves the design, the web designer will proceed to the development phase.

Phase Four: Development

This phase is one of the longest parts of the project. The development phase is where the mock-up for the homepage design gets transferred to HTML/CSS language, this is where all the coding takes place. After the design is transferred from Photoshop to HTML/CSS, the web designer will proceed to add any functionality to the site such as: plugin installation, contact forms, slideshows, videos, or any other interactive features. This is also the time where all of the content is added to the site. The web designer is in charge of cropping or editing any images before adding them to the site. This is an exciting portion of the custom internet business development process!

Phase Five: Testing and Delivery

This is the time where the whole website gets tested. The web designer will check the whole website for any broken links. All features and functionalities should be working perfectly by this time. The site will also be tested on all the different browsers (Internet Explorer, Firefox, Chrome, Safari, etc). After making sure everything is working correctly, the web designer will deliver the website to the client. After the client’s approval the website will be ready for launching.

Phase Six: Launch

After everything is tested and approved by the client, the website is ready to be transferred to the client’s server. After all files are uploaded to the server, the website will be live on the world wide web.
Related Article: [Ecommerce Web Host – Insight Into Choosing the Right One

Meet Our Design Team:

Pure-Ecommerce is proud to have such a talented, knowledgeable, passionate and most of all customer service oriented team. Find out more about our team by going to Our designers work with clients daily to bring their dream online business to fruition.
Want our talented team to create your own custom website design, visit us now at to check out the custom website design packages we have to offer. You can see their outstanding design work by taking a look at our collection of ready to go internet businesses for sale.

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Pure-Ecommerce has been featured in many top shelf magazines such as Forbes, Entrepreneur and MarketWatch