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Cyber Monday 2018 – Another Record Breaking Year for Ecommerce!

THE RESULTS FOR CYBER MONDAY ARE IN AND IT’S IS ANOTHER RECORD BREAKING YEAR FOR ECOMMERCE!

By: Shelly Lowder

The results are in for Cyber Monday 2018 and they are staggering!  U.S. online shoppers spent a record $7.869 billion on Cyber Monday, Nov. 26, representing a 19.3% year-over-year increase from $6.595 billion in 2017, according to Adobe Analytics. It is an exciting time in ecommerce as it was ANOTHER record-breaking year for cyber monday shopping so we wanted to share some important statistics with you as you consider becoming an ecommerce business owner.

 

Mobile Makes Its Mark

Mobile devices made their mark on Cyber Monday, which is the Monday after Thanksgiving. Smartphones alone generated $2.2 billion in online sales, which is a 55.6% increase over Cyber Monday 2017. “Converting mobile traffic to sales has long been a thorn in the side of retailers, but investments in making the experience faster and easier have paid off,” says Taylor Schreiner, director of Adobe Digital Insights.
According to  Forbes, “mobile continues to dominate traffic, but still has some work to do to catch up to desktop conversion rates. However, it also continues to grow as a channel for holidays, both in terms of traffic and in terms of sales. One thing to remember, though, is that Thanksgiving weekend represents a particularly concentrated use of mobile, with almost double the predicted share for the whole of the season”.
Here are a few key statistics from Salesforce about how mobile devices impacted Black Friday and Cyber Monday shopping:
  • For “Cyber Week,” mobile had 62% of traffic share and 45% of order share. The company predicts that mobile devices will account for 68% of traffic and 46% of orders over the entire holiday season.
  • Mobile devices accounted for 68% of online traffic and 54% of orders on Thanksgiving. Fifteen percent more orders were placed on mobile phones on the holiday.
  • Mobile devices accounted for 67% of all digital traffic on Black Friday, up from 61% on the same day last year, and secured the most orders at 49% order share, beating Salesforce’s prediction of 46% of orders.

Importance of Social Media and Email Marketing

As you probably already know people are using social media to influence their shopping habits. Whether it’s checking out what their friends are posting about their favorite recent purchases, showing interest in product ads or reading the latest reviews – let’s face it social media does have an effect on how we make our purchases these days. It is no different for the holiday season as you can see through the latest statistics:
  • NRF reported a 73% growth in the use of Instagram to find deals, and a 45% increase in the use of Pinterest. Salesforce reported growth in social traffic on both Black Friday and Cyber Monday, with Cyber Monday’s social traffic growing 16%, and social traffic on Thanksgiving Day up 41%.
  • Salesforce also reported that retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.
  • Salesforce reported that retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.

 

Exciting Time To Own An Ecommerce Business

This is exciting news and offers a huge opportunity for those owning ecommerce businesses.  There is a great deal of competition in the online world so you have to create ways to stand out from the crowd.  Your website is a reflection of the brand you are building so you want to make sure that all communications whether your website or your social media strategy showcases who you are and how you are different.  Create a brand that makes customers want to shop with you time and time again. This strategy is something to work on the whole year through and not just during the holidays. On average it takes consumers 7 times to see a new brand before they make a decision to purchase from it – this can be through social media, email marketing, and website visits. You must stay relevant and consistent as you get to know your customers and vice versa.
Already own an ecommerce business? Then you’ll want to capitalize on the holiday shopping spree! Here are a few helpful tips to get you started:
  • Remain active on social media and stay in front of your customers
  • Update your Landing pages with festive banners to make your website feel new and fresh for visitors
  • Develop a promotional strategy and shipping plan
  • Take advantage of email marketing to reach your target market and grow your list
  • Know your product line and update inventory – you don’t want to miss sales because of out of stocks
  • Check product descriptions and add keywords to help customers understand your products as well as Search Engine Optimization purposes
  • Visit your site and make sure the experience is quick and easy – can you navigate easily? Is It 100% responsive? Having a 100% responsive website is imperative to compete in the online world.  Customers shop small business for a reason and that is for the one-on-one personalization and customer service they receive.  When shopping online your customer can only go by the experience they have on your site and when they receive your product. They do not have the luxury of physically shopping in a store. You have to bring the experience to them.
We hope you find these tips helpful as you gear up for a strong finish this holiday season. If you need any assistance updating your website you should check out our a la carte services to enhance your business!
Cyber Monday and the holiday shopping season is a huge opportunity for online sales and it keeps growing leaps and bounds year over year.  There has never been a better time to start your own ready-made internet business and join the exciting and growing ecommerce marketplace! Ready to find out how Pure-Ecommerce can help you get started? Register now for your online account to log in for our current pricing and to see our special offer!

 

Pick Your Path – Love What You Do! Start Your Own Ecommerce Business

Are you ready to start  your own ecommerce business? Then you should explore your options to decide whether a ready-made or custom design ecommerce business is the best fit for you!

By: Catherine Perry

You see many of the benefits in having your own ecommerce website business such as being the decision-maker, having flexibility in your schedule, and being able to work from anywhere. Most importantly, being an ecommerce owner can mean having a business that you love—one that you are passionate about, one that energizes you every day, one that supplies you with an internal feeling of fulfillment! When you pick your path, you can love what you do!
When purchasing an ready-made internet business, one of the first decisions you’ll need to make is whether to create a custom design ecommerce business or purchase an ecommerce business that is ready-made with a design, as well as, set up with the initial vendors and products all ready loaded. Either way, Pure-Ecommerce has a team of experts who have the knowledge and experience you need behind you. Let us help! In this blog, we’re going to give you information about both options. Whether you are thinking about going custom or ready-made as we want to help you decide the best option for you.

Which Industry And Market Do You Want To Be In? 

The first step in purchasing an ecommerce business is to know which industry and market you want to work in. This is often the most challenging part of starting a new online business. Is there an industry that you have passion for—pets, furniture, children, health and nutrition? Research the viability of the industry and market–especially if it is a niche market and especially if you’re thinking of creating a custom website.
You may already have a product you have researched and have a strong interest in selling. Or, it may be that you have several products of interest and need to do more research to see which one you want to sell. It should be an industry that has strong growth numbers and good profit margins.
RELATED ARTICLE: Top 5 Industries to Start an Online Business in 2018
Here are some differences between building a custom site and buying a “ready-made” site as related to the industry and market:
Ready-Made: Purchasing a site that is “ready-made” allows you to start much more quickly than building a custom site. In buying a ready-made business, you get started with training and are able to go “live” sooner than with a custom site. But, even though working with Pure-Ecommerce in purchasing a ready-made site makes the process quicker, you still need to spend time researching the industry and market. This gives you the knowledge you need to work in that market.
Custom: Building a Custom design website from scratch allows you to incorporate your ideas about the design of the site and the products you will offer. After you research the industry and market in which you are interested, you’ll be equipped with the knowledge you need to make a decision on the industry. Then you work with designers like the ones at Pure-Ecommerce to build the site.

What Do You Want The Design Of The Website To Look Like?

A website design that works for the industry and market you have selected is very important. If you are creative and already have ideas about the look and the organization of the site, then you may want to consider a custom-built site.  You can truly have a sense of ownership by taking a major part in the building of your ecommerce business. At Pure-Ecommerce, you work with an experienced designer to build a website that reflects your ideas. This is a collaborative process between you and the web designing team.
However, if you don’t have the creative inspiration for the design of a website, then purchasing a ready-made site is the best option for you. All the upfront work has been done! Pure-Ecommerce’s expert designers use their wealth of experience and knowledge when they create ecommerce businesses that are ready-made. By eliminating the time required in creating a website, you are able to go “live” a bit quicker. No matter which route you choose you want to ensure your website has a 100% responsive design so your customers will have a great experience no matter if they are shopping from their PC, tablet or smartphone.
RELATED ARTICLE: 5 Reasons to Have a Responsive Design Website
Here are some differences between building a custom site and buying a “ready-made” site in terms of design:
Ready-Made: When you purchase a site that is ready to go, the design and organization of the site is already done. You simply pick one that you like, go through your training, and go “live.”
Custom: When you build a custom site, you collaborate with the design team on the look and organization of your site. You’re involved during the entire process.

How Will You Select The Products And Vendors? 

The next task is the selection of the products to offer and the vendors who supply those products.  You will need to do some research on vendors in the event that drop ship vendors are not available for the type of products you want. One of the last issues you want to deal with is not being able to find vendors to work with!
When you purchase a ready-made ecommerce business with Pure-Ecommerce, the selection of drop ship vendors has already been done for you. Our websites are loaded with a large number of products that serve as a strong foundation in the beginning of your business. You always start with a few vendors when you purchase an ecommerce business from Pure-Ecommerce. This is incredibly helpful in your ability to get going quickly.
Ready-Made: When you purchase a site that is ready to go, the initial work has been done by the project teams to have products loaded in the beginning.
Custom: When you build a custom site, you are actively involved in researching and selecting your vendors and products.

Which Is Right For You–Custom Or Ready-Made?

In helping you decide on whether to build a custom site or purchase one that is ready-made, we put together a table that shows possible pros and cons. It is a big decision and we want to help you any way we can to make the right one for you!  When you pick your path and love what you do, success is almost a given!

 

Building a Custom Design Ecommerce Business:

Deciding on industry, market, types of products
Pros: You have the ability to select the specific market for you and the exact products you want to sell.
Cons: This takes more time than purchasing a ready-made site.
Designing the website
Pros: You take an active role in the creative process by working with a design team from the conception.
You have input on the look and organization of the site.
Cons: This takes more time than purchasing a ready-made site.
Selecting Vendors and Products
Pros: You research and select vendors, as well as the products you will sell on your site.
You know the products through this process better than when you purchase a ready-made site.
Cons: This takes more time than purchasing a ready-made site.

Purchasing a Ready-Made Ecommerce Business:

Deciding on industry, market, types of products
Pros: You have many to choose from with Pure-ecommerce.
You benefit from the experience of their team of marketers and designers.
Use Pure-ecommerce’s experience and knowledge of ecommerce trends and growth potential.
Cons: Only a con if you want to be more in control of this process.
Designing the website
Pros: You don’t have to be involved in the website design.
Pure-ecommerce has an expert design team who has done the work for you.
Cons: This is only a con if you want to be involved in the creative aspect of designing the website.
Selecting Vendors and Products
Pros: You start off with a website that has initial products loaded–including pictures, pricing, and product descriptions.
Cons: This is only a con if you want to be more involved in the initial stage of finding vendors.
Either way—building a custom site or purchasing one that is ready-made–Pure-Ecommerce has the team to make it happen for you! Working with us to create your custom website is easier than others because you have the one-on-one experience of working with our knowledgeable team who has valuable experience creating websites.
Pick your path–an industry you love — a website that works for you and You will love what you do! Then you will find that with hard work, time and dedication success can be right around the corner!
RELATED ARTICLE: 5 Reasons to Invest in Your Future with an Ecommerce Business

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