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Christmas in July! Why You Need to Start Your Internet Business NOW to be Ready

Start an internet business now so you can be ready for another record breaking holiday shopping season!

By: Catherine Perry

Christmas in July isn’t a new thing! Many people start thinking about the holidays during the summer. Many vacation spots even have holiday-themed and Christmas stores where you can shop while at the beach or mountains, or wherever you take vacation in the summer. With the relaxation you enjoy on vacation you can get your thoughts together about the holiday season.  While you’re digging those toes in the sand at the beach or enjoying the cool temps in higher elevations, you can let your mind go to what presents to buy and how to decorate your home.
But, in this blog we want you to think about Christmas in July a little differently than that. We want you to start thinking NOW about how you could have your own ecommerce retail business to participate in and benefit from the holiday season this year.
There is no question that ecommerce retail is growing exponentially, especially during the holiday shopping season, where brick-and-mortar stores are not. Last year, news outlets such as www.fortune.com reported that in this article, “Cyber Monday Sales Hit A New All-Time Record in 2016”.
RELATED ARTICLE: Cyber Monday Results Are In – What This Means For You!
But, let’s not stop with the numbers for Cyber Monday, 2016. The online research site for everything digital, www.emarketer.com, states that “US retail ecommerce sales jumped 17.8% during the 2016 holiday season, a phenomenal rate that helped push total retail sales up 4.8%.” And, emarketer’s 2017 holiday season predictions are for ecommerce sales to grow 15.8%, while total retail growth will slow to 2.0%. You can see the full report in this article – “US Holiday Shopping Preview 2017: Recapping 2016, and Looking Ahead to This Season“.
Why do we want you to start thinking about the holiday season NOW? And, why do we think NOW is the best time to start an online retail business? Besides the predictions of an extremely strong 2017 ecommerce season (that you want to be a part of, right?), here are 3 reasons you should start your internet business NOW before the holiday shopping season.

Reason #1: You have plenty of time to set up Your New Internet Business

If you start your online retail business now during the summer months, you have plenty of time to get everything set up before the holiday shopping season begins. You have time to try out your product mix and pricing, tweak the visual presentation of the site, add enticing content, as well as, make other adjustments that will mean you are ready to go before the shopping season. It makes a lot of sense to have several months to be sure you are ready for the big season and not have to rush.

Reason #2: You can work On your marketing strategy and plan

By starting your ecommerce business now, you can have a marketing plan fully designed in order to implement for the fall and the months leading up to the holidays. This will give you time to build your social media following, build your newsletter list, plus test out advertising that will work for your internet business. You will have several months of marketing on social media and have full exposure for your business, creating buzz for your site months before the actual season is upon us.

Reason #3: You Have More Time to Gain Loyal CustomersAnd Raving Fans

Getting started now allows you time to attract customers and develop raving fans that will be there during the big holiday shopping season. Instead of trying to build a customer base during the holidays, you will already have a jump-start on obtaining those customers. And, to stimulate loyalty, you will have the customer service part of your business implemented and operating on an automatic system. Now don’t you think it is better to build your brand over time as you put it in front of your potential customer BEFORE the holiday rush!
These are 3 great reasons for starting your online business this summer in order to profit from the 2017 holiday shopping season. You will be so glad you did! So, get ready…get set…GO and start planning for Christmas in July!
We invite you to review these past posts to help you better understand more about starting an internet business and why you should choose Pure-Ecommerce as your ecommerce solution provider.
Are you interested in starting an internet business before this holiday season? Then we encourage you to take a look at our ready-made internet business at Pure-Ecommerce.com. Our team can help you get started in the exciting ecommerce industry. Take the first step today….

Top Online Business Ideas – Starting an Online Baby Boutique

Top Online Business - baby

Thinking of starting an online baby boutique? I would like to provide some pertinent reasons to why this is a top online business idea!

With 3 babies born every second it can be a very profitable and lucrative business online. It can also be a lot of fun selling adorable little baby items. This is why starting an online baby boutique is one of Pure-Ecommerce’s top 10 internet businesses ideas for 2015. See the complete list by going to http://pure-ecommerce.com/blog/2015/01/top-10-internet-business-ideas-2015/.
First let’s consider these statistics about selling baby products……
  • The baby care market was worth 44.7 billion U.S. dollars in 2011 and is expected to increase total sales to 66.8 billion U.S. dollars by 2017. (See graphic below)
  • According to Statista the global baby care market is expected to increase its total sales to 66.8 billion U.S. dollars by 2017.
  • Possible growth drivers for the baby product market increase can be attributed to the fact that baby care products are used for longer periods by the infants. Plus the industry is seeing that parents want the best available products for their baby, therefore disregarding the cost of certain products.
  • IBIS World reports “The Online Baby Product Sales industry learned to run before it could crawl, and it shows little signs of slowing. Strong growth is attributed to the ease of online shopping and a rise in consumer spending since the recession.”
  • They explain the growth of the industry further,  “Online Baby Product Sales industry is currently in the growth phase of its life cycle, which is evident from its rising contribution to the overall economy, rapid technological change and strong growth in industry participation. Industry value added, or contribution to the overall economy, is expected to increase at an annualized rate of 13.2% over the 10 years to 2020.”
 Screenshot 2015-05-01 11.54.06

Drop Ship versus Holding Inventory

The baby industry offers a vast number of vendors that are willing to drop ship their products. But at any time you can also choose to have instant inventory. Meaning you can buy a small amount of products and reorder as needed. You could also do a mixture of drop ship products, as well as, having some inventory on hand. Drop shipping baby products offers several benefits including:
  • Good margins
  • Quality vendors that are willing to drop ship to the right type of stores
  • Large product selection
  • New vendors, artists and manufactures emerge frequently
To learn more about drop shipping request our free ebook, “Affiliate Marketing vs Drop Shipping” here – http://pure-ecommerce.com/free-ebooks
We explain the supply chain method of drop shipping here.

Marketing Ideas for an Online Baby Boutique

Of course, the main way to market any online business is through the proper use of social media, newsletter marketing, video marketing and search engine optimization. However, with baby related products you can really think outside of the box! I would like to share the following ideas with you.
1. Baby Registry
Having a baby registry on your online baby boutique allows customers to register their “wish list” of products to their friends and family. It also means your customer is now going to send out your site to those people on their registry, therefore, introducing them and offering free advertising of your online business.
2. Pop Up Store
I love the idea of a “pop up” store. This is where you pop up a store for a day or even a week. I have seen this done in many creative ways such as a kiosk in the mall or renting the space from an outside strip mall. The owner may be having a hard time renting their store front and you can offer them rent for a week by doing a pop up store. Obviously, the build up of marketing the pop up store would be important. A great way to build momentum before the “opening” of your pop up store is to reach out to your follows through social media, local advertisement and local parenting groups. You will want to ensure your customers know when, where and what you are offering them!
3. Arts and Crafts Show
You could purchase a small amount of inventory and sell it at a local arts or crafts show. During the show you can also give out postcards inviting the customer to view your site. Or you can have iPads available to show off your online baby boutique in person. Having a one-on-one interaction with your customer is a great opportunity to reach them. Attending an arts and crafts show allows you to network with other vendors as well.
4. Sponsorship of a Mom’s Group
You could sponsor a mom’s outing, luncheon, picnic or even home party to introduce your target market to a small amount of inventory. You could also offer ordering opportunities via the party. Don’t forget even it is a smaller party word of mouth after the event can help you reach many more potential customers!
5. Interactive Section on Your Website 
The baby industry offers a unique opportunity online as moms are thirsty for information about their baby’s. Offering good and useful content that will bring a mom back to your online baby boutique is critical for building a community and creating a memorable shopping experience. It should also be a place to go to learn. Adding fun tools like information on baby’s horoscope or a baby-naming tool can help potential customers find your site when possibly looking for other information such as baby names.

It’s a “Bundle of Joy”

Owning an online baby boutique can be a virtual “bundle of joy” for you. Your website can provide both a rewarding and creative experience. Getting to mingle with new moms who are in a very exciting time of their life can be very fulfilling and just plain fun to go to work everyday. The statistics don’t lie and people will never stop having babies, which makes an online baby boutique a top online business to consider.
To view all our online baby boutiques for sale visit www.pure-ecommerce.com

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