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Category Archives: mobile ecommerce

Cyber Monday 2018 – Another Record Breaking Year for Ecommerce!

THE RESULTS FOR CYBER MONDAY ARE IN AND IT’S IS ANOTHER RECORD BREAKING YEAR FOR ECOMMERCE!

By: Shelly Lowder

The results are in for Cyber Monday 2018 and they are staggering!  U.S. online shoppers spent a record $7.869 billion on Cyber Monday, Nov. 26, representing a 19.3% year-over-year increase from $6.595 billion in 2017, according to Adobe Analytics. It is an exciting time in ecommerce as it was ANOTHER record-breaking year for cyber monday shopping so we wanted to share some important statistics with you as you consider becoming an ecommerce business owner.

 

Mobile Makes Its Mark

Mobile devices made their mark on Cyber Monday, which is the Monday after Thanksgiving. Smartphones alone generated $2.2 billion in online sales, which is a 55.6% increase over Cyber Monday 2017. “Converting mobile traffic to sales has long been a thorn in the side of retailers, but investments in making the experience faster and easier have paid off,” says Taylor Schreiner, director of Adobe Digital Insights.
According to  Forbes, “mobile continues to dominate traffic, but still has some work to do to catch up to desktop conversion rates. However, it also continues to grow as a channel for holidays, both in terms of traffic and in terms of sales. One thing to remember, though, is that Thanksgiving weekend represents a particularly concentrated use of mobile, with almost double the predicted share for the whole of the season”.
Here are a few key statistics from Salesforce about how mobile devices impacted Black Friday and Cyber Monday shopping:
  • For “Cyber Week,” mobile had 62% of traffic share and 45% of order share. The company predicts that mobile devices will account for 68% of traffic and 46% of orders over the entire holiday season.
  • Mobile devices accounted for 68% of online traffic and 54% of orders on Thanksgiving. Fifteen percent more orders were placed on mobile phones on the holiday.
  • Mobile devices accounted for 67% of all digital traffic on Black Friday, up from 61% on the same day last year, and secured the most orders at 49% order share, beating Salesforce’s prediction of 46% of orders.

Importance of Social Media and Email Marketing

As you probably already know people are using social media to influence their shopping habits. Whether it’s checking out what their friends are posting about their favorite recent purchases, showing interest in product ads or reading the latest reviews – let’s face it social media does have an effect on how we make our purchases these days. It is no different for the holiday season as you can see through the latest statistics:
  • NRF reported a 73% growth in the use of Instagram to find deals, and a 45% increase in the use of Pinterest. Salesforce reported growth in social traffic on both Black Friday and Cyber Monday, with Cyber Monday’s social traffic growing 16%, and social traffic on Thanksgiving Day up 41%.
  • Salesforce also reported that retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.
  • Salesforce reported that retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.

 

Exciting Time To Own An Ecommerce Business

This is exciting news and offers a huge opportunity for those owning ecommerce businesses.  There is a great deal of competition in the online world so you have to create ways to stand out from the crowd.  Your website is a reflection of the brand you are building so you want to make sure that all communications whether your website or your social media strategy showcases who you are and how you are different.  Create a brand that makes customers want to shop with you time and time again. This strategy is something to work on the whole year through and not just during the holidays. On average it takes consumers 7 times to see a new brand before they make a decision to purchase from it – this can be through social media, email marketing, and website visits. You must stay relevant and consistent as you get to know your customers and vice versa.
Already own an ecommerce business? Then you’ll want to capitalize on the holiday shopping spree! Here are a few helpful tips to get you started:
  • Remain active on social media and stay in front of your customers
  • Update your Landing pages with festive banners to make your website feel new and fresh for visitors
  • Develop a promotional strategy and shipping plan
  • Take advantage of email marketing to reach your target market and grow your list
  • Know your product line and update inventory – you don’t want to miss sales because of out of stocks
  • Check product descriptions and add keywords to help customers understand your products as well as Search Engine Optimization purposes
  • Visit your site and make sure the experience is quick and easy – can you navigate easily? Is It 100% responsive? Having a 100% responsive website is imperative to compete in the online world.  Customers shop small business for a reason and that is for the one-on-one personalization and customer service they receive.  When shopping online your customer can only go by the experience they have on your site and when they receive your product. They do not have the luxury of physically shopping in a store. You have to bring the experience to them.
We hope you find these tips helpful as you gear up for a strong finish this holiday season. If you need any assistance updating your website you should check out our a la carte services to enhance your business!
Cyber Monday and the holiday shopping season is a huge opportunity for online sales and it keeps growing leaps and bounds year over year.  There has never been a better time to start your own ready-made internet business and join the exciting and growing ecommerce marketplace! Ready to find out how Pure-Ecommerce can help you get started? Register now for your online account to log in for our current pricing and to see our special offer!

 

Five Reasons You Need a Responsive Design Website

By: Catherine Perry

When you have an ecommerce business it is essential that you have customers who purchase from you. That sounds like a “no brainer,” right? Well, how do you get customers who buy? There are many factors in attracting customers. Several factors–such as being found on searches, having products that people want to buy, having a well-designed site that is easy to navigate, and having great content—contribute to buying customers. A responsive website accomplishes these things.
Two of the most important aspects of a successful website are search engine optimization (SEO) and ease of use. In order for your business to be found when potential customers search, it must be optimized for search engines. Search engine optimization (SEO) pushes the site up on the search pages. And, in order for the site to be easy to navigate and use, it needs to be designed so that it is adaptable to the device a person is using. A responsive website meets these two goals.

WHAT IS A RESPONSIVE WEBSITE?

First, what exactly is a website that has a responsive design? According to the article “How Important is Responsive Design? on www.huffingtonpost.com, a responsive website is one “that has been constructed so that all of the content, images and structure of the site remains the same on any device.” This means that an online shopper sees the full view of the site–same design and format—and sees no difference in the site’s appearance whether on a smartphone, tablet or personal computer.
The www.forbes.com article 5 Essential Reasons You Should Be Using a Responsive Website Design Now makes a distinction between a “responsive website” and a “mobile-friendly website” in that the latter looks good on a mobile device but may not look the same on devices with a higher resolution.
For the customer, a responsive website makes for a friendly shopping experience because it provides easy reading and navigation without the need to resize or scroll horizontally when using a mobile device. What it means for the website owner is that you don’t need multiple websites for all the various devices consumers may be using when shopping.

Here are 5 reasons why your website needs to be responsive.

REASON #1: SHOPPING USING MOBILE DEVICES IS STEADILY GROWING

In the last few years, there has been tremendous growth in the use of mobile devices for shopping, gaming, social media, and other websites. This requires that your business website is adaptable so that prospects and customers can easily browse and find information regardless of the type of device they are using.
People are busier than ever and not only want convenience, but also flexibility to shop from anywhere at any time. Mobile devices provide it. According to www.marketpath.com, in their Digital Marketing Insights newsletter, “80% of consumers regularly use their smartphones to shop online and 70% of shoppers use mobile phones while in stores during the holidays.” Your website has to be adaptable on all devices to capture these shoppers.

 

REASON #2: SOCIAL MEDIA INCREASES MOBILE VISITORS

There are a lot of statistics that back up the fact that social media is a big factor in marketing a website. Social media provides many leads for an online business and you need to be able to capture those. According to a study from www.comscore.com, a digital advertising firm, “55% of social media consumption happens on mobile devices.”
This means that when someone sees something on social media about a product and/or site, and is on a smartphone or tablet, that person is likely to share or access the site right then from their mobile device.  This mode of shopping will only continue to increase as time goes on. If your site isn’t functioning on a mobile device, viewers will get frustrated, leave, and you won’t get the business.

 

REASON #3: GOOGLE RECOMMENDS HAVING A RESPONSIVE WEBSITE

As of April 2017, according to Net Market Share, Google has over 77% of the global marketing share in terms of the use of search engines. With this percentage of search engine usage, we all have to look at pleasing Google! In April 2015, Google introduced Mobilegeddon that stated responsive web design as its recommended mobile configuration. Google even goes so far as to refer to responsive web design as the industry best practice.
A responsive design website is recommended because there is one URL and the same HTML, regardless of device, making it easier and more efficient for Google to crawl, index, and organize content. In addition, Google is now placing a high value on the user experience when ranking sites, which means that a responsive website will improve your SEO efforts across all platforms.

 

REASON #4: PROVIDES A BETTER USER EXPERIENCE

This is one of the greatest benefits of having a responsive website since you really want to please your visitors. Unresponsive websites usually distort the way your website appears on mobile devices. This is distracting and frustrating for the consumer who has very little time or patience. Customers want to be able to maneuver on the site, find what they are looking for, and make the purchase quickly. The ultimate goal is to provide the ability to use the site smoothly and seamlessly, resulting in an optimal shopping experience without regard for the device they are using.

 

REASON #5: EASIER FOR YOU TO MANAGE AND INCREASES RETURN ON INVESTMENT

Before responsive development became the preferred method, businesses had 2 websites: 1) the main site and 2) a mobile version of the site. This meant that there were multiple versions to manage and update so there was inefficiency and redundancy.
When you have multiple websites to manage there is opportunity to make mistakes by not updating or managing it properly. Having one website means you only have to update content once, which means you have lower web content management costs and, therefore, a higher return on investment.

 

All in all, having a responsive ecommerce website is a win-win situation for both the business owner and the customer! Do your research to find the right platform for your business. Go to www.pure-ecommerce.com to find out more about starting your own responsive design website business. And, be sure to review the responsive website features that we use to capture the attention of shoppers in the online marketplace!

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