By: Catherine Perry
Do you love food and beverages and the “stuff” that goes with them? Do cookware, dishes, glasses, and decorative items get your blood pumping? Would you like to work at home in an industry related to what you love? If so, maybe you should look at owning an online business in the Food and Beverage industry.
Online businesses for niche markets are doing extremely well. The reason for the growth of niche markets, according to metrilo.com in their article “Ecommerce trends niche markets,” is that “ecommerce gives…merchants a bigger reach to compensate for a smaller target group.” It’s easier to focus on a more specific, targeted customer group online because physical locations rely on foot traffic, which shrinks the market.
The author goes on to say that the key for ecommerce businesses is to build a community around the consumers’ shared interests in a niche. People love to have an online community where they bounce ideas around and get other people who have similar interests to give suggestions and knowledgeable tips.
Social media is the way to reach customers for a niche market. Your web content in blogs and posts on Facebook and Pinterest are the keys. Examples like using videos on food preparation, choosing the proper glass with a particular wine, and tips are great ways to get attention and market your business. And, it’s fun!
Let’s look at 3 online businesses, allowing you to work at home, that are poised to do well in the future:
Wine and Beverages
Coffee and Tea
The Kitchen Market
If you love the topic of food and the kitchen is one of your favorite rooms, you may want to look at a kitchen and cookware online business. Do you love the “stuff” that goes in a kitchen like dishes, glasses, pots and pans, storage containers, dish towels, and decorative items? If you love kitchen “stuff,” you may want to consider owning an online business that sells those types of items.
The kitchen and cookware industry is a $10 billion industry that primarily sells pots and pans, bakeware, cutlery, utensils, and décor. With more people becoming concerned about the impact their lifestyle has on the earth, eco-friendly cookware and kitchenware sales are climbing, plus many consumers prefer to cook at home using fresh, local ingredients. An online kitchen and cookware business opportunity is the ideal solution for someone who is looking for an internet business that can cater to the health-conscious consumer and impact the environment in a positive way.
We wanted to share the following statistics about this industry as you consider owning your own online kitchen and cookware business:
The Wine and Beverage Market
There is little dispute that the wine business, as well as the craft beer business, is booming. Dr. Liz Thach on the website www.lizthachmw.com cites U.S. wine sales for 2016 as having approached $60 billion. Dr. Thach MW, a distinguished professor of wine, researcher, and journalist goes on to say that “Optimism is high that 2017 will continue to see..steady growth pattern of previous years, at around 1 to 3% volume and 2 to 4% in value.”
The Millennials seem to be the demographic purchasing the largest volume of wine—more than Baby Boomers and Gen-Xers. According to fortune.com, Millennials drank around 159.6 million cases of wine last year, an amount that surpasses any other generation. And, to go along with the wine they want the appropriate glasses and other accoutrements like wine bottle holders and hand towels with witty sayings that go with it. The wine online business industry is a great idea for someone who loves wine or craft beer and wants to be connected to a strong market!
Take a look at these additional statistics on this exciting industry and decide if starting an online wine ecommerce business is the right route for you!
The Coffee and Tea Market
Coffee and tea is another growing market—and, again, especially with the Millennials. According to a report from the NPD Group on time.com, the millennial appetite for coffee made from other than traditional, automatic coffeemakers (think French presses and pour overs) has caused in-home coffee consumption to soar in recent years. “Millennials are twice as likely as Boomers to use craft coffee brewers at home, and make up 44% of the at-home craft coffee market.”
The market for organic coffee and tea has promising growth projections as well. PRNewswire states that “the organic tea & coffee market in the United States is anticipated to grow at a CAGR of over 13% during 2017-2022” because of increasing disposable income and growing awareness of the harmful impact of pesticides and GMOs on food products.
Since making and drinking coffee/tea at home is getting more and more popular, it stands to reason that so does purchasing the “stuff” that go with this activity! Here’s a few statistics we wanted to share with you as you explore this industry……
So, as you are looking at working at home by pursuing an online business, we think these 3 industries are great ones to consider. If you love kitchen “stuff,” wine and beverage accoutrements, and coffee and tea accessories, you should definitely look at what Pure-Ecommerce has to offer!