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Be a Woman Entrepreneur – 6 Online Business Ideas For You!

By: Catherine Perry

Are you a women looking for a business that gives you freedom to make your own schedule and flexibility to work from home? Then you should consider starting your own online business. Here’s six online business ideas to get you started!

Life is full and very busy. Most of us are trying to balance work life, family life, and personal life. And…it’s not easy. At Pure-Ecommerce, we are sensitive to these issues. Our founder Jennifer Varner created Pure-Ecommerce as a work-at-home woman (WAHW) because she was looking for an opportunity to work from home and be there for her children. You can read more about her legacy and her husband, Jeff Varner’s, mission to keep it going for their children on our tribute page here. This is one of the reasons why we are dedicated to helping women become entrepreneurs while leading their busy lifestyles!
What if you could change part of the whole busy-life equation and alleviate some of the frenetic pace by changing your work life—how would that feel? An online ecommerce business offers great opportunities for creating income and having a flexible schedule by working from home! Opportunities that are extensions of your interests can add “icing on the cake” by providing creative outlets for these passions.
Whether you are a stay-at-home mom and are looking for a creative outlet with income potential. Or you might just want to replace your day job and be your own boss as a WAHW. Or maybe you are a women entering the next phase of her life in retirement and are in search of a business opportunity. Pure-Ecommerce has a variety of online businesses for you! We thought we would highlight 6 online businesses in this article that could peak your interest: baby, wedding, jewelry, spa & personal care, lingerie and spirituality.


Shopping for babies is big business! And, given the fact that a baby is born every 4 seconds, there are a lot of opportunities for this to be a booming industry! As we outline in a previous blog post, “Internet Baby Boutiques are Big Business”. Here’s some interesting statistics we wanted to share with you on the baby industry:

The experts cite many reasons for this growth, such, as many people are starting to have children at a later age and this typically means parents have more disposable income. Additionally, the convenience factor of shopping online is a major factor in the baby market.
With this convenience, the number of babies born and the product innovation in the industry, this niche market is proving to be a very lucrative business! If you are interested in exploring an online business in this area, you can see our collection of online baby boutiques HERE.


There has never been a better time to purchase an online wedding favor business. In a previous post, we share some of the main reasons starting an online wedding favor business is a top online business idea and you can review them by going HERE.
Couples are spending more on weddings than ever before! Favors, gifts, and personalized items comprise a large part of the online wedding business. The convenience of shopping online for busy brides and grooms cannot be overstated. The bride loves to shop online and have everything delivered to her door so she can focus on planning and creating the ultimate experience to remember. Here’s a few statistics about the wedding industry to consider…..

We think this is a great industry for women to own their own business as many women have planned or will be planning a wedding in the future. They remember the “feeling” they felt during that time and now they want to help happy couples prepare for their special day. To find out more about owning a wedding favor boutique website and see our current collection go HERE.


If you love jewelry and bling, an online jewelry website may be in your wheelhouse. The consumer appetite for affordable trendy costume jewelry is growing by leaps and bounds. Why not indulge? It’s easy and doesn’t cost much! Such items as earrings, necklaces, bracelets, brooches, and cuffs are purchase like hot cakes. It’s fun to shop online for these types of items. Consumers love the convenience of 24/7 online shopping and it shows – Many of the big box stores are seeing declines in their in-store costume jewelry sales and, as a result, are decreasing the footprints in their costume jewelry departments. Take a look at these stats about the jewelry industry to help you decide if this is the right industry for you!

These are strong reasons why you might want to look at a jewelry online business. Check out the ready-made online jewelry websites for sale at Pure-Ecommerce HERE.

Spa & Personal Care

Women love to be pampered! Whether it’s a special day spent at the spa or taking the time to pamper themselves at home, the spa and personal care industry is one women want to spend their money. Factors fueling the personal care products market include higher consumer spending power, new products, better consumer awareness, advertising and lifestyle changes.
This type of online business gives you the option of offering shoppers many different product categories to pamper the body from top to bottom! Another great factor is with personal care products consumers are consistently purchasing these types of products. They are also more prone to try new products and will continuously purchase the products they know work best for them. Here’s some interesting stats to take into consideration when exploring this industry:


Are you interesting in starting a niche market online business? Then you should consider owning an ecommerce business that offers beautiful and elegant lingerie to help women show their softer, sensual side! Both women and men shop online for lingerie. whether they are looking to update their intimates, need something special to celebrate a wedding, anniversary or birthday, or maybe simply want something new to make them feel special.
Many women are more comfortable shopping online and the comfort of their home to find bras, panties, pajamas or sexy lingerie. That’s why we think you should consider starting an online business specializing in lingerie and here’s some statistics to back-up the power of this industry:

Do either of these last two industries peak your interest? Then check our Specialty Online Boutiques For Sale to see our collection of spa,  personal care and lingerie websites. You also have the option of creating your own custom design website in these industries to offer the types of products you desire to help women pamper themselves!


As we all know women love to take care of others and to “feed” their souls! Spirituality is an industry that can help you reach the masses. People are shopping online to find a variety of products from inspirational books, music, home decor, jewelry, gifts and much more! so We wanted to share these stats with you……

Want to help others feed their spirit? Then take a look at the Spirituality Ecommerce Businesses we have to offer at Pure-Ecommerce. We like to build a variety of online businesses to help our clients reach some of the most popular niche markets in the online marketplace. Let us help you too!
These are just 6 business ideas that you may find interesting. Take a look at our website ideas as you consider your opportunities for a situation where you work from home. Go ahead and take a step in creating less stress and more flexibility in your family life by owning your own internet business!

Top Industries to Start an Online Business in 2017


What are some of the most popular and trending industries? Here’s our list of the top industries to start an online business in 2017!

By: Catherine Perry

Can you believe that 2016 is soon to be a memory? The end of the year is right around the corner and most of us are thinking of new beginnings in the New Year. Are you thinking about making a change in your career? If you are, then strongly consider becoming an owner of an ecommerce business. As an ecommerce retail owner, you will be a participant in a segment of business that is experiencing explosive growth, and is projected to continue climbing in the years to come.
eMarketer, a leading source of digital marketing information,  projected that retail ecommerce sales would reach $1.915 trillion this year, which is “a 23.7% growth rate forecast for 2016” and “expects retail ecommerce sales will increase to $4.15 trillion in 2020.” So, from $1.915 trillion in 2016 to $4.15 trillion in 2020! Friends, that is some incredible growth rate!
If you want to be in the ecommerce business, you’re probably very aware that there are many industries from which to choose. You may be a bit overwhelmed as you consider the niche you would like to be in. Our advice is to find an industry that really interests you and, maybe, even have a passion for and that is poised for growth.
We thought it might help if you know the industries that are showing great revenue numbers and growth. So, in this article we are outlining what we think are the 11 best ecommerce industries going into 2017. (Note that these are in no particular order.)

pure-ecommerce-coffee-tea-blogCoffee & Tea

If you just look at the lines at Starbuck’s, as well as, the number of coffee shops that are opening every day, you know that there are multitudes of people who are drinking coffee! According to IBISWorld, during the past five years, the Coffee Production industry fared well, exhibiting revenue growth due to increases in input commodity prices that were passed on to customers. Moreover, in the next five years, the industry will benefit from consumer demand for premium-coffee products.The industry has an annual revenue of $13 billion in the US and is set to have a growth of 4.5%.
Not only is coffee a big retail industry, but so is tea.In 2016, the global tea beverage market is estimated to be worth about 38.2 billion U.S. dollars. The Tea Association reports, tea is the most widely consumed beverage in the world next to water, and can be found in almost 80% of all U.S. households. On any given day, over 158 million Americans are drinking tea.The health benefits of drinking tea have been widely publicized. In their article “Trending Products 2016,” A Better Lemonade Stand cites the benefits of Green Tea by saying, “Green tea is generally healthier than other beverages, it contains less caffeine, and most importantly, there are so many uses and variations of the product allowing the possibility for you to come up with new product ideas that incorporate green tea or green tea extract.” As more people are striving for a healthier lifestyle, they are buying products that have wellness benefits, and tea is a big one!

Fitness & Health

To continue on the healthy lifestyle topic, any business that is related to Fitness and Health will see upwards movement because these are great ecommerce industries to own. In our article “Fitness–and Everything That Goes With It–Is IN!” we cited several statistics showing the largest trends in the fitness industry. For example, take a look at this article on the Crossfit industry:
The global market for Sports and Fitness Clothing is projected to reach $196.2 billion by 2020, driven by increasing participation in sports and fitness activities. While the Fitness Equipment Market is expected to reach $11.9 billion, globally, by 2020 according to Allied Market Research. The growth in this market is continued to be driven by rising awareness about fitness and healthy living, increasing number of health clubs, and the advent of innovative products combining electronics and fitness. The take-away is that because people are living longer and are on the road to being healthy by exercising more and eating better then anything that relates to these endeavors is going to be a growing ecommerce retail business. It’s a great time to own an online fitness website as Consumers are turning to online stores to find all the essentials they need to stay healthy and fit!

pure-ecommerce-outdoor-recreation-blogOutdoor Recreation

Another strong ecommerce industry is Outdoor Recreation. Again, as people are becoming more active they are finding things to do outdoors like hiking, camping, boating, and canoeing to name just a few. It is reported by the Outdoor Industry Association’s Outdoor Recreation Economy Report, roughly $23 billion was spent on hunting, roughly $33 billion was spent on wildlife viewing, and roughly $35 billion was spent on fishing.Outdoor activities have many benefits to physical and emotional health as cited on such as a “better body,” “social benefits,” “feeling good,” “mind and movement” and many others. So, products that relate to outdoor recreation like clothes, gear, and equipment will be big sellers in this industry.

Emergency Preparednesspure-ecommerce-emergency-preparedness-blog

There is a definite increase in consumer interest in the Emergency Preparedness industry. With so many natural disasters occurring, as well as a feeling of anxiety in the general stability of the world, people are spending more dollars to outfit their survival plan if something does happen. Based on a Facebook poll of survival-interested people, Hubspot’s blog titled “The Doom Boom: Inside the Survival Industry’s Explosive Growthnotes certain events as an economic collapse, grid failure, and natural disasters as being the top three concerns. Products that can be included in a preparedness kit and that aid in surviving an event for at least 72 hours are popular in this industry category.

pure-ecommerce-furniture-decor-blogFurniture/Home Décor

The home decorating trend continues to grow! Everyone wants to make their living space show their individuality and be a respite from the “outside world.” Shopping online for all kinds of furniture from vintage to contemporary and modern is showing huge interest with the millennial generation., in their article “The Seismic Shift to Millennials Driving Dramatic Change in U.S. Furniture Market,” ( has statistics and reasons for the rapid pace of increased spending on furniture in general and more specifically by millennials. “The Consumer Buying Trends Survey conducted by Furniture Today shows that millennials have become the largest consumer group in the US furniture and bedding market. In 2014, they represented 37% of the market, a significant increase compared to the 14% they represented in 2012.”
Those statistics are amazing, but let’s look also at the ecommerce furniture industry as a whole.  “In a furniture market that is growing at a rate of 2.9% annually, e-commerce sales are expected to double, from $15 billion in 2012 to $32 billion by 2018.” According to eMarketer, “E-commerce accounted for 21% of total furniture sales in 2014, and it is forecast to grow to 30% by 2018.” So, as you can see, the furniture and home decor industry is great to be in!
Wine/Home Barpure-ecommerce-wine-home-bar-blog
Forbes cites that it is now trendy for millennials to stay at home and entertain rather than go out for their cocktails. As reported on, home bars are a big trend in home décor for both high-end real estate and apartment/condo living as well. Staying in and having wine or a special cocktail is what people want to do now more than traveling to a bar or restaurant. According to Michael Kelley, owner of Mod Pad Mid Century Store, 2615 Broadway, the popularity of the AMC series “Mad Men” has had an influence on the resurgence of the home bar. “It’s kind of a lifestyle thing,” Kelley said. “In the ’60s, everybody had a bar, even in their offices. ‘Mad Men’ popularized the whole thing and made it more mainstream.”
Plus, people love to unwind with a great glass of wine! This  industry is set to reach $318,344 by the end of 2017. The US is the largest wine consuming nation in the world with more than 100 million people now drinking wine. While 80% of people talking about wine on Facebook and 40% chatting about wine on Twitter, wine is not only a great conversation piece, but also a great market to own a niche market website business. Couple these trends with millennials’ preferred mode of shopping being online and it makes a strong case for a wine/home bar ecommerce business.

pure-ecommerce-toys-blogEducational Products/Toys

Parents have long been striving to find toys and products that will both entertain and educate their children at the same time. Now more than ever, parents want their children to have opportunities to learn while they are playing. reports that “E-learning and other interactive activities have been gaining popularity over the last five years, with educators around the world emphasizing on the importance of practical education over books and theoretical learning.” Toys and products that provide a practical education experience are in strong demand. There is no question that the educational products and toys ecommerce market will continue to grow in the years to come that’s why you should consider owning a toy internet business in 2017.


It is a growing trend for pets to be considered as a part of the family—almost like the humans! The American Pet Products Association reports Americans spent an all-time high of $55.7 billion on their pets in last year and spending will creep close to $60 billion this year. 68% of U.S. households own a pet, which equates to 82.5 million homes. Demographically speaking, the population is aging and baby boomers are now becoming pet owners as their children are leaving the “nest”. At the same time, there are more single- member households than ever before, as young people are getting married later and divorce rates remain high. All this adds up to a veritable pet-buying frenzy: new dog and cat ownership continues to expand at nearly 4% per year, even in the face of the recent recession.
Online options for pets give the consumer many more choices of healthy alternatives. Both preventative health care products and accessories have experienced a surge in sales in the last couple of years. “As more owners become aware of a healthier online alternative for their pet care, it is not surprising to see that the growth of e-commerce in the pet sector will continue to grow at 15 to 20 percent in 2016-17.” IT is a great time to own an online pet business as this is a huge industry that will continue to see growth in the future.


There are few events that cause the stress that weddings do. Every bride wants the wedding to be just right. And, there are many moving parts—the invitations, the thank you notes, the favors, the bridesmaid gifts, and on and on. Even when there is a wedding coordinator, the bride is still the one who has the decisions to make and all of this takes time. Shopping at an online wedding business has become a huge time saver in the process. Weddings are big business. According to The Knot in their survey of over 19,000 respondents, “approximately 1 in 5 brides are spending more than $30,000 on their wedding, and 12% of brides are spending more than $40,000.” They break it down further to the average dollars spent for each line item such as invitations, wedding cakes, florists, favors, etc. So, you can see that the wedding industry is an online business industry that is strong, even in recession, and we think it is an industry that will continue to grow.


There are over 4 million babies born each year in the U.S. alone, which results in this being such a big retail market. According to, “The baby care market was worth 44.7 billion U.S. dollars in 2011 and is expected to increase total sales to 66.8 billion U.S. dollars by 2017.” It costs a lot of money just to have the essentials for a baby, around $12,000 for just the first year, as cited on Baby care products includes toys, wipes, feeding accessories, diapers, body care products, carrying and transporting, just to name a few. New parents (who, by the way, are up at all hours of the night) “are increasingly stocking up online, making the online baby-products business one of the most successful segments in the retail landscape”, according to IBISWorld. It is believed the growth in demand can be attributed in large part to people starting families later in life. IBIS World also reports strong growth which can be attributed to the ease of online shopping and increased consumer spending. So, if you love baby stuff, you should definitely look at this industry.

pure-ecommerce-eco-friendly-blogEco-Friendly, Organic & Green Products 

Wait a minute! There is one more category that is big and growing that we wanted to add to our list…GREEN! According to, “1 in 3 consumers prefer eco-friendly options.” We found a report of a study written in 2015 by on purchasing habits that has astounding information on the green market. This study found that the millennial generation continues “most willing to pay extra for sustainable offerings—almost three-out-of-four respondents in the latest findings, up from approximately half in 2014.” Additionally, the Nielson survey found that the next generation is even more interested in buying green. “The rise in the percentage of respondents aged 15 – 20, also known as Generation Z, who are willing to pay more for products and services that come from companies who are committed to positive social and environmental impact was also strong—up from 55% in 2014 to 72% in 2015.”
And, let us not leave out the Baby Boomers, “Fifty-one percent of Boomers (50-64) surveyed are willing to pay extra, an increase of seven percentage points since last year. This segment will remain a substantial and viable market in the coming decade for select products and services from sustainable brands.” If you are looking for an industry that is poised for tremendous growth in the future, you should definitely consider an eco-friendly and organic online business.

Take the Next Step to Investing in Your Future 

So, there you have it for our top 11 picks for the best ecommerce industries going into 2017. We encourage you to start your research from here, make your list of possible industries and continue to gather more information. Find an industry you are interested in and that has a strong indicator for growth. The ecommerce business is not going to decline; it is only going to get bigger! Add economic growth and all the many benefits of owning your own business and you have a formula for exciting success!
Ready to make your selection? Visit to see the online business opportunities. Have any questions about these industries or on how to start an online business, post below, we’d love to hear from you!

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Pure-Ecommerce has been featured in many top shelf magazines such as Forbes, Entrepreneur and MarketWatch