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Fitness–and Everything That Goes With It–Is IN!

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Now is the time to consider starting an online fitness website – the industry is booming with growth in various areas as consumers seek more specialized workouts to keep them healthy and fit!

By: Catherine Perry

This is a perfect time to own an online fitness website business so you can participate in this high-growth industry. In case you haven’t noticed, the health, wellness, and fitness industry is booming! According to Allied Market Research the Fitness Equipment Market is Expected to Reach $11.9 Billion, Globally, by 2020. While the Global market for Sports and Fitness Clothing is projected to reach $196.2 billion by 2020, driven by increasing participation in sports and fitness activities. Memberships to health clubs have been on the rise for the last few years. According to IBIS World in their May 2016 Market Research Report on the Gym, Health, and Fitness Club industry, “The Gym, Health and Fitness Clubs industry has benefited from recent marketing campaigns aimed at fighting obesity, as well as consumer trends toward improved health. In the coming years, many baby boomers are expected to sign up for health club memberships, as they grow more health-conscious due to their age.”
Not only are gyms and health clubs seeing increased membership numbers, but there is also a growing trend in smaller discipline-specific clubs.

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Growing Trend – Boutique Fitness Clubs

There has been an increasing trend in the last five years of smaller, more “boutique” fitness clubs that focus on just one type of exercise such as yoga, Pilates, spinning, cross-fit, boot camp, and barre. A growing number of people want to have a workout in a more intimate setting instead of the very large gyms that were so popular in the past. According to the MarketWatch article, “Boutique Fitness Studios are Leading Growth in the Health Club Industry“,  in 2015, “research conducted by the International Health, Racquet & Sportsclub Association (IHRSA) shows 54 million Americans, or 18.5% of the U.S. population, were health club members in 2014. Of that, 42% are members of a studio, which includes a boutique or discipline-specific facility.”
According to Bruce Cohen, head of private equity and strategic practice at management consulting firm Kurt Salmon, in a feature on boutique studios in the latest issue of the biannual Kurt Salmon Review, there are several reasons for the popularity of boutique studios. “Among those reasons are a population of consumers who are more informed about health and wellness, a focus on convenience, and a desire to connect with “instructors who give the sense of being deeply marinated in what they’re doing.”
On the American Council on Exercise’s website, we find that “boutique studios thrive because they create a catered fitness experience that surpasses the expectations of normal health-club patrons.” An example of a very popular fitness trend in their article “10 Fitness Trends to Look Out for in 2016” is obstacle course races like the Spartan Obstacle Race. These races are popular because “they combine fitness with a unique, challenging experience that is not easily replicated in a traditional gym environment.” The article goes on to say that in 2016 “we will continue to see fitness entrepreneurs offer a variety of opportunities to combine people’s passion for exercise with a chance to have a one-of-a-kind, physically challenging experience.”

pure-ecommerce-yoga-blogYoga

A discipline-specific fitness that continues to gain popularity is yoga, with its focus not only on the body but also mind. Yoga Alliance partnered with Yoga Journal to conduct the 2016 Yoga in America Study, finding “the number of U.S. yoga practitioners has increased to over 36 million, up from 20.4 million in 2012.” Additionally, they found practitioner spending on yoga classes, clothing, equipment and accessories, rose to $16 billion a year up from $10 billion over the past four years.”

CrossFit pure-ecommerce-crossfit-blog

CrossFit is a concept that includes functional strength training and endurance. In an April, 2016 article on cnbc.com, the CrossFit gyms are “possibly the biggest fitness trend in the world,” with more locations than there are Starbucks in the U.S. We wanted to also share these statistics about crossfit from Forbes.com – there are more than 11,000 AFFILIATE GYM, which is up 22-fold from nine years ago. It is reported the CrossFit brand brings in $4 billion in annual revenue and is ultimately worth ~$100 million, by my estimate. ChannelSignal.com also reports year-over-year The growth rate of the CrossFit Games has been 166%; failure rate of opening a crossfit gym is only 2%; the estimated net of just the crossfit affiliates in 2013 was $2 Billion.

pure-ecommerce-bootcamp-blogBoot Camp

Boot camp is another discipline in fitness that is growing in popularity. Bootcamp focuses on extreme discipline with workouts outdoors and early in the morning that are usually led by trainers who can be affiliated with a gym. The American Council on Exercise decided it was also interested in this whole army-inspired phenomenon and conducted a study to look at just how effective these instructor-led workouts actually are.
Exercise scientists at the Exercise and Health Program of the University of Wisconsin, La Crosse, studied six men and six women ages nineteen to twenty-nine as they added a boot camp workout to their fitness regime. They found that the average exerciser burned about ten calories per minute during the workout, or about four hundred calories in just forty minutes.

Barre Workouts pure-ecommerce-barre-workouts-blog

And, if we haven’t convinced you thus far of the tremendous business opportunity in the booming fitness industry, we’ll give you one more boutique example—the barre workouts. On the WellandGood website, in their “Good Sweat” section, they call barre workouts a “phenomenon.” “There are now close to 700 corporate-owned studios spread throughout the country, with 100 more slated to open in the next year. For proof of barre’s meteoric rise, just look at Pure Barre, which now has roughly 275 studios across the country—with openings steadily increasing every year since 2012 (42 in 2012, 66 in 2013, and 85 in 2014).

Now Is the Time

OK, then. So, the statistics show a strong upside in the fitness market. We think any ecommerce business related to the fitness industry is in a position to see tremendous growth. All of these workout warriors are looking for the “stuff” that goes with their fitness and health focus—clothes, mats, barres, kettlebells, hand weights, stability balls, nutritional items, vitamins, power drinks, and so on. And they shop online for the convenience. (Who has time to go to a brick-and-mortar store to shop with all that time spent exercising?)
Now is the time to consider purchasing an online fitness website for sale. Why? Because the time of the year that sees a spike in gym memberships and fitness consciousness is the first quarter of the annual year, January through March. That is when everyone will be thinking “fitness” and anything related to it. Buying a fitness website now gives you the time to get your business up and running for that very busy first of the year when everyone is trying to get off the holiday pounds they’ve added!
So, if you want the benefits of running an ecommerce business and have been persuaded that the fitness industry is only getting bigger, then you should look at one of our fitness websites at Pure-Ecommerce.com. Don’t wait. Make your move today!

How to Buy an Online Business

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E-commerce, if you hadn’t noticed, is exploding. As the globe has become ever more reliant on the internet, and consumers now fully expect to do business online, there has been a predictable surge in established online businesses on the market.
 Technology and market research firm Forrester report that ecommerce in the U.S. will surpass the sales growth of brick-and-mortar stores over the next two years, reaching a total of $370 billion in annual sales by 2017.
Buying any business takes a lot of planning and research, but there are a few nuances that set the purchase of an online business apart from the process of acquiring a bricks and mortar enterprise.
Here are a few tips to help you on your way to buying a web-based business:

Research your chosen marketMagnified illustration with the word Market Research on white background.

You can never spend too much time researching your selected business area, and it’s never too soon to start gathering facts.
Gaining a secure knowledge of your market will involve identifying rival sites, tracking their performance over time and checking reviews. This will help you gain a feel for what common approaches your competitors adopt, what they do well, and where they are often found wanting.
You can search the web for sites that match your criteria and approach the owners with an offer, but this will be a lengthy process, so make the most of online directories like BusinessesforSale.com. There are also website specific marketplaces that enable you to compare sites based on revenue, traffic, age and niche.

 

Pie chart on a stock chart with a budgetThink about your budget

Online businesses usually sell for around what they would make, in revenue, in 1-2 years. So if an internet business brings in $100,000 annually, the asking price will probably be between $100,000 and $200,000.

 

 

Appraise analytics Analytics word cloud

When shopping for an online business, reviewing the analytics should be number one on your list.
 You should make absolutely sure that the full range of performance specs are produced – this is no time for highlights, or second-hand analysis, and nothing but a complete data set will do.
Google Analytics and other common packages will include details of the most-effective search keywords, traffic volumes, and also identify traffic sources. You should also explore backlinks to gain a complete understanding of the status and authority of your chosen site. This should also contribute to a clearer picture of where, and how, site business originates.
And with any business offered for sale, make sure you explore and understand its social-media profile. Plenty of positive feedback can be encouraging, but even negative comment can clarify what needs to be addressed, and possibly signpost ways to grow the business.

old-way-new-wayDon’t overlook the tech 

An internet business demands a subtle blend of marketing and technical skills, and keeping abreast of new innovations is a must. Make sure you know what the key software packages are, and whether they are ‘standard’ or custom variants. You should also be clear whether or not the business demands specific platforms and hardware.
If you lack expertise in these areas, then involve an expert who can give you some idea of what the task of maintaining the technical side will involve, and what the likely costs may be.

 

Avoid risk-prone businesses Hand with chalk is drawing Risk and reward balance scale on the chalkboard.

In some cases, even a well-funded business idea will struggle to succeed, and experience shows that certain types of business are best avoided. These include: delivery of goods where the profit margin is low (e.g. pet foods), wholesale purchasing in order to support large-volume retail sales, or absolutely anything where your main business rival is Amazon, or some similar mass-marketing entity.
Instead, consider goods or products you can distribute digitally, niche markets, or original products you manufacture or own.

 

Under construction design over blue background, vector illustrationPlan for maintenance

All internet businesses require have their own site maintenance routines. Find out how much time the current owner devotes to this and whether you can maintain the site entirely yourself.
If not, you’ll need to factor in the cost of employing someone to manage this side of the business.

 

 

Get your contract right contract

When you’ve settled on your ideal online business and its price, a contract will need to be drawn up to define buyer and seller obligations. This might be a good time to ask the seller to provide consulting services for an agreed time after the sale, to enable a smooth transfer.
Whilst some website marketplaces provide templates for agreements, if your deal is particularly complex, you’d be better off hiring an attorney to draw up the contract at this stage.
You’ll need to write in a ‘non-compete’ agreement from the seller, but be wary; these clauses can be tricky to enforce, particularly abroad. Make sure there are no loop-holes in this part of the deal.
Buying online business can be a little less straightforward than opting for a physical company, but the perks are the same in comparison to ‘starting-up’: instant customers, traffic and cash-flow. To avoid scam operations run by sellers trying to offload a worthless product, use a reputable online marketplace.
This article was contributed by BusinessesForSale.com, the market-leading directory of business opportunities from online media group Dynamis.

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