Seven simple tips to propel your Pinterest page as you promote your online business!
By: Catherine Perry
This is the third blog post in our series about ways to grow your online business through the use of social media. This post is going to help you get a boost for your business using Pinterest.
If you missed the first 2 posts, take a look at those for additional great tips!
We think Pinterest should definitely be one of the legs of your social media marketing stool. Why use Pinterest to grow your online business? Here are some facts about Pinterest:
There are over 150 million Pinterest users seeking information, advice, and inspiration (source: hootsuite.com “How to Use Pinterest for Business”)
The life of a Pinterest pin is more than 2,000 times that of a Facebook post (source: postplanner.com “How to Use Pinterest for Business”)
The average Pinterest user spends 14.2 minutes pinning every time they log in (source: postplanner.com “How to Use Pinterest for Business”)
Active Pinners have a 9% higher average income than non-users (source: pinterest.com “10 Reasons Why Your Business Needs to be on Pinterest”)
Pinterest is a significant influencer of purchase decisions (source: forbes.com “Top 10 Reasons Your Brand Needs to be on Pinterest”)
About five percent of all website referral traffic comes from Pinterest (second to only Facebook) (source: pinterest.com)
Here are some additional “fun” facts about Pinterest and its users:
You can see from these lists there’s are a lot of purchasing power in the users of Pinterest. All of these facts add up to huge benefits like increased awareness, additional blog traffic, new leads, and increased sales.
Given that you will definitely want to participate in this strong marketing media, we wanted to give you a condensed list of 7 tips that can help you when using Pinterest in growing your online business.
Tip #1: Pin Original Information
Original pins help you stand out. These are examples of “original information”:
Pins from products on your website
Your website blog posts
Content you find online
Create boards and pin all the products from your website. Look for information on the web that enlightens and informs about your products. An example might be an infographic that sheds light on the use of one of your products. Pin your blogs with images and name the board with the category of the blog. The fact that a pin stays on Pinterest and doesn’t go away after a period of time (like with Facebook) means that people can find that pin a long time in the future. That is huge!
Tip #2: Re-Pin Relevant Information
Re-pinned information is already on Pinterest. Any information that is relevant to your online business is something you should consider re-pinning onto your business boards. Look for interesting and relevant material that is already on Pinterest for re-pinning. This helps you gain followers who may be looking at those pins and it also helps you to have a wider variety of pins besides having only your products.
Think about topics that relate to your online business. For example, if you have a website that sells clean diet ingredients, you might have Pinterest boards with recipes using a lot of the products that you carry.
Tip #3: Pin Consistently
Set yourself a schedule for posting to your social media—this includes Pinterest. Be sure you pin on a consistent basis. It is recommended in this article, “How Often To Post on Social Media” by CoSchedule.com to pin at minimum 11 times per day, but you could go as high as pinning 30 times each day. Not sure when to pin – here are some recommended times to pin by CoSchedule.com: Pin #1: 2 a.m., Pin #2: 3 a.m., Pin #3: 4 a.m., Pin #4: 1 p.m., Pin #5: 2 p.m., Pin #6: 3 p.m., Pin #7: 4 p.m., Pin #8: 8 p.m., Pin #9: 9 p.m., Pin #10: 10 p.m. and Pin #11: 11 p.m. They also recommend, “Sharing 80% of your Pins from other sources, which would be about nine Pins out of your 11”. This is how you will help people to find you.
Tip #4: Add “Pin It” Buttons
By adding “Pin It” buttons on the products on your website, you make it easier to attract people from Pinterest. The addition of “Pin It” buttons can drastically increase your shares and re-pins. The current websites at Pure-Ecommerce offer our clients this feature!
Tip #5: Optimize Your Boards & Pins
Don’t forget to employ your knowledge of SEO keywords when creating boards and pins on Pinterest. Relate your keywords for product categories to your boards.
According to www.socialmediaexaminer.com in the article “5 Ways to Get Your Pins Noticed on Pinterest,” Pinterest users can find your boards more easily when you put keywords close to the beginning of your title. And, “to increase the chances of coming up in Pins search results, include the keywords you want to be found for as early as possible in the description of your pin.”
Tip #6: Use Pinterest’s Rich Pins
With Rich Pins, you can get more detailed information to display on Pinterest for your products. Information like product availability and real-time pricing display, and pinners also get notifications when a product’s price changes. Click on this link to learn more about Pinterest’s Rich Pins (https://business.pinterest.com/en-gb/rich-pins).
Tip #7: Re-Pin Old Pins
Not every one of your followers is going to see all of your pins. This is important because there is so much traffic on Pinterest and you may get many new visitors every day. They may not see pins that are a month old. So, there is no danger in re-pinning to keep things looking fresh!
We hope these 7 tips have helped to propel your Pinterest ideas and activity into a higher gear. Because Pinterest is a visual-based medium, always be sure you have lots of images to pin! Have fun marketing through Pinterest!