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Category Archives: search engine optimization

3 Tips to Prepare Your Online Business for Spring Sales

By: Catherine Perry

Spring has sprung and now is the time to spruce up your online business to prepare for spring sales!

Aaaaah, yes, spring has arrived—finally! At long last, we see the grass getting greener, the crocuses and daffodils blooming, and the leaves sprouting on trees. We hear the birds chirping and the sound of mowers. And, maybe not as exciting, we experience the pollen that is now everywhere! We wait a long time for this season to get here and are so very excited when it shows up.
As part of that enthusiasm, people are ready to spend some money! We want new “stuff” for spring. Maybe it’s tools for gardening. Or they may want to add beautiful spring colors to their closet, need some camping or hiking gear for a spring outdoor adventure. or it could be they want to add some new decorations for the house. Gallup has reported that there is “generally higher spending in the spring months than in winter months.”
As an online business owner, you need to be prepared to stimulate and motivate your customers to spend their money with YOU. That’s why the team at Pure-Ecommerce want to share these 3 tips that will help you prepare your online business for spring so that you can plant the seeds with your existing and potential consumers and participate in the spring sales season.

Tip #1: Refresh Your Keywords

In ecommerce land, Search Engine Optimization is SO important in getting traffic, and keywords are the fertilizer for that traffic. Without effective keywords, your online business just won’t generate the most traffic possible. So, we suggest spending some time now doing a little research to be sure you have the “best” keywords; in other words, you need to find out the keywords that are getting the most traffic.
This requires you to do some research on your competitors. You need to be aware of the keywords your competitors are using to see if there are some that are better than the ones you are currently using. Not all of your competitors will have better keywords than you, but the competition that is doing more business may have better ones. Here are a couple of ways to research.
  • Competitor’s Website

Go to the competitor’s website and view the HTML source page. On the website’s home page, click on View – Page Source (if using Firefox) or click on Show Page Source (if using Chrome or Safari). You can also right-click on the website’s home page and select Page Source. From here you can see some of the keywords being used. Look for the keywords in the title tag, meta description tag, and keywords tag (if applicable).
  • Google AdWords

You can use Google AdWords to find out the keywords competitors are using. Enter a competitor’s landing page URL into the Your Landing Page field in AdWords. Google then crawls that landing page and lists the keywords associated with that site.
Additionally, you can use Google AdWords Keyword Planner to come up with new keywords that might be effective.
  1. In AdWords, go to the Keyword Planner.
  2. Locate the “Find newkeywords” option.
  3. Select “Search for new keywords using a phrase, website or category.”
  4. Once you have opened the form, click on the text field under “Your landing page” and enter your competitor’s URL.
  5. Then, click “Get ideas.”
  • Spyfu

Sometimes you may feel that all the keywords coming up in your research look the same and you want to go further. It can be helpful to research outside of Google when you think you are getting mediocre results on AdWords, and there are tools that are available to help you. For example, Spyfu is a high-powered tool that lets you search for any domain and see every keyword they have bought on AdWords, every organic rank and every ad variation in the last 10 years.

Tip #2: Start Blogging and Optimizing

After refreshing your keywords, focus on them in your content. Write and optimize new blogs using the keywords. You may find that a WordPress keyword optimizer SEO plug-in tool may help you get the most optimization possible. Remember when blogging to NOT be too promotional. Your blog should be your voice to reach current and potential customers with exciting trends in your niche market. Your blog posts should be informative too, it is great to share tips, ideas and insight with your reader to get them inspired to shop at your online business.

Tip #3: Develop Your Marketing Plan

Outline your spring marketing campaign and start it on social media. Maybe a “spring giveaway” or a contest with discounts can be part of your marketing plan. Create excitement! This will help to get customers motivated to buy and share your information. Again, you do not want to be too promotional, yes, you can share new products or products on sale a couple of times per week. You also want to inspire customers to shop with you. Share tips, ideas and posts that are relevant to your target market, trends in your niche market and inspirations to create “buzz”!
By researching keywords to be sure you aren’t missing some effective ones, incorporating those keywords in your content, and actively marketing through social media, you’ll be prepared for the spring. Remember this…..

Tips To Help You Optimize Your Online Business Before the Holidays


Ho! Ho! Ho! It’s time to get your online business ready for the holiday season and spruce up your SEO!

By: Catherine Perry

Have you been to the mall or, for that matter, any store recently? Every retail space is decorated for the holidays already! Everyone is advertising early “Black Friday” sales! It seems the holiday shopping season gets started earlier and earlier each year.
So, why are retailers trying to get our attention earlier? Getting started early on the holiday season means you get people interested in buying. I’m sure you are saying that is a “no-brainer.” Well, the holiday shopping season has a huge impact on the success of the entire year for a retail business. Just look at some numbers.

Holiday Sales Forecasts

The National Federation of Retailers  is a wealth of information on trends and statistics for the retail industry, both brick-and-mortar and online. They predict for 2016, on their holiday headquarters page, that retail sales in November and December will increase “a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion.” The holiday shopping season is crucial for the economy because around 30% of annual retail sales occur between Black Friday and Christmas.

Black Friday 2015

That’s a lot of shopping and spending, right? Yes, but, the numbers for money spent last year on Black Friday were not so good. The Balance, a financial reporting website, in an article about Black Friday cites that 74.2 million people shopped in 2015, but it was predicted that 99.8 million people would shop. “That is the lowest level of Black Friday participation since 2011.” That means for 2016, the retail season this year needs a big pick-me-up for Thanksgiving, Black Friday and Cyber Monday. This is why the season has gotten a very early start.

What Early Holiday Shopping Means for You

What does this mean for you as an online retailer? It means that you need to start early too! As we talked about in last week’s blog “Holiday Shopping Season 2016 – What to Do Now to Prepare” you need to get your website in the holiday mode! A big part of this preparation is optimizing your website. As you know, through your SEO the search engines find you and increase your rankings so that more people can locate you in their searches for products. That’s why we can not stress enough the importance of making sure your search engine optimization is fresh with content; you have focus keywords, images, and product descriptions. This cannot be underestimated enough! Without this critical aspect of your internet business, you will not have the sales you want for the holidays. Let’s now help you with the Who, Why and How of preparing your online business for the holidays.

Who Needs to Optimize?pure-ecommerce-who-seo-optimize

First let’s look at “who” needs to optimize their online business before the holidays. Is it the elves? Or maybe Santa? Nope….it’s you! That’s right everyone who owns an online business needs to be optimizing their website now. All websites need to be optimized so the rankings are increased. This is especially true going into the holidays. You want shoppers to find you and SEO is the way you get there.

pure-ecommerce-why-optimize-1Why Optimize?

Next we want you to know “why” you need to optimize your online business before the holidays. Just like when you trim your tree each year, you need to optimize your website each holiday season too! Think about the reason you need to do SEO—to increase your rankings so the search engines, and especially the shoppers, can find you. This is especially important in capturing holiday business.

How to Optimize?pure-ecommerce-how-to-optimize

Finally, let’s help you better understand “how” you will optimize your online business before the holidays. Remember the most important aspects of SEO: Content & Focus Keywords.
  • First, if you have new products that are seasonal, be sure they are optimized with focus keywords.
  • Next, be sure to include those focus keywords in the content for the seasonal items.
  • Third, be sure you optimize any images for the seasonal items and include your website name in the image name.
You also need to examine areas in which will help your SEO such as your blog and social media pages. Writing fresh content to market your online business with links to categories, pages and products will not only help market your website, but will also boost your SEO!
Don’t stress over the holiday season – have fun with it……Follow these tips and have a great holiday shopping season!


Need some extra help?

Not to worry, the Pure-Ecommerce Team is here for you! We offer our clients additional SEO services that will help you reduce the stress of trying to fit SEO and holiday marketing into your schedule in the next few weeks. Here’s a few of the Search Engine Optimization Content Packages we have to offer you:
  •  Basic Content Packageincludes content writing for five pages of your choosing.  The content will be optimized with targeted keywords you provide and include appropriate internal hyperlinks.  We will ensure the Meta Titles and Meta Descriptions are optimized fully for these five pages. You can also add more pages, if you need to. Click here for more information.
  • Example Content Package: This package is great for online business owners who are not exactly sure how to start their SEO. This package will give you some great examples of what you need to do in order to optimize your website business. We will write content to help you get started on your home page, one category page, one sub-category page and we’ll optimize one product description for you.  Click here for more information.
  • Jumpstart Content Package: Looking to really get a “jump” on your SEO then this is the package for you! This package includes naturally written content for your choice of ten pages on your website.  We will include properly formatted meta tags including meta titles and descriptions, plus internal hyperlinks to help knit your pages together.  Using correct keyword densities, we’ll create written content that will help create brand awareness, plus be engaging for potential customers, and search bots. Click here for more information.

Start Optimizing Now!

Don’t let the hustle and bustle of the holiday season get in your way! Don’t let your busy schedule keep you from  doing what you need to do for your online business in order for it thrive during this strong shopping season! Do not wait – get started today….

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