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Double Your Online Presence with Sister Ecommerce Businesses

You can double your online presence when you own websites that complement each other. Here’s why you should consider starting your own sister websites!

Have you heard the term “Sister Sites”? Well, your answer maybe “no”, that’s why we wanted to explain how you can double your online presence by owning sister ecommerce businesses. Two online businesses that sell products relating to each other in some way are called “sister” websites. Put another way, “sister” sites are two internet businesses offering products in two niche markets that are common in some way, usually in their niche market. Owning two websites that have complementary products strengthens your brand and your online presence. The sister sites help promote each other. We call this pairing “sister sites” because in the way that siblings often are different but also complement each other, so do two ecommerce sites that offer different products but have a common theme.
We wanted to give you some examples of sister websites so you can have a better understanding of what they are and how they work together, as well as, some reasons why you should consider owning sister websites to make a stronger brand and presence with your online business.

Examples

We think the best way to describe sister sites is by giving examples. For example, let’s say you have an online store that sells maternity items; a second store that sells all things for baby is a perfect match. This would allow expectant mothers to shop for stylish maternity clothing and accessories while going through their pregnancy, as well as, offer parents everything they need to prepare for their new bundle of joy!
Another great illustration of sister sites is furniture and home décor. One website you own could feature furniture for the home and the other could be all the decor and accessories used to enhance the home. Both sell different types of products, but together they complement each other. Some examples of such sister sites would be Home furnishings in a specific niche and style: (1) vintage furniture and (2) vintage décor, (1) beach cottage furniture and (2) beach cottage décor, (1) rustic furniture and (2) rustic décor.
Another example of sister websites would be a site that sells items for health and fitness paired with a site that specializes in products for practicing yoga. Many people who are shopping for fitness equipment may also be shopping for yoga mats and blocks. Each of these online businesses has some relationship in the products they offer, so they complement one another.

Benefits

There are many benefits to owning sister online businesses. Owning sister websites increases your exposure to customers. Customers are very loyal to “brand” once you have them interested in great products and top-notch customer service. Plus, consumers love shopping with brands that offer products to fill many parts of their lives!
Here are some of the benefits of owning sister sisters:
  • Your brand increases by owning two or three online businesses. The logos can be similar and the sites can have a common look to them, which customers get to know. It’s smart to have similar domain names that complement each other, therefore creating a more memorable brand. Your online businesses become more memorable since you are increasing your brand and marketability. You can also add a graphic on each site to encourage them to shop at the other site too!
  • You can increase your exposure to customers by owning sister websites. Your customers not only have one great site in which to shop but 2 or even 3!
  • You have a wider variety of products to offer so your customers have more options from which to choose when shopping at your sites.
  • Marketing exposure increases since you can talk about each site in your social media marketing, print ads, articles, and blogs.
  • Linking each online business increases traffic to your sites, and strengthens SEO!

More Customers Equals More Sales

So, because you have more exposure and presence with multiple sites, you have the potential for more customers and a higher probability for more sales. What better way to keep a customer coming back than by offering a larger variety of products through two websites? It gives customers a wider array of products from which to shop. In this way, you are more likely to have everything your customers are searching for. Additionally, you have more customers. Together, with hard work and dedication to your online businesses, this will lead to more customers and ultimately more sales! And, who doesn’t want that?! Right?

How To Get Your Sister Websites Started?

Visit us at Pure-Ecommerce.com to learn more about the benefits of owning sister websites and to check out the sister niche market websites we have for sale. See them now by clicking here! We encourage you to post any questions you may have about starting your own sister websites below……

Increase Your Online Presence With “Sister” Online Businesses

Pure-Ecommerce-Sister-Online-Business

By: Noel Vermeire

Sister online businesses can help increase your online presence! Plus, there are many reasons why you should consider owning your own sister website!

Have you ever heard the term “sister” online businesses? Well, maybe not, but I am sure you are familiar with the term “sister stores” from the brick-and-mortar lingo. Well, sister websites are the same concept. At Pure-Ecommerce we like to call two online businesses that complement each other – “sister sites”. Whether you choose to have two websites within the same or similar markets sister online businesses are a great idea as they can help bring customers over from one store or the other. It is our belief that owning multiple website businesses can help you further expand your brand presence.

Why Sister Online Businesses Should Complement Each Other

When you think of sisters, you think of two people who complement each other. They may be different in ways, but together they make more of an impact. Well, the same is true when it comes to owning sister Niche Market Websites. For instance, one website you own could feature furniture for the home and the other could be all the decor and accessories used to enhance the home. Both sell different types of products, but together they complement each other. You could also use a combination of the following industries to achieve your harmounious balance of “sisterhood” – maternity with baby, wine with home bar furnishings, sports lovers with outdoors lovers, stationery with gifts and so on.

It’s All In A Name

Another way you can develop sister online business that complement each other is through their names. You can concentrate on one certain area, such as, vintage, stylish, chic, etc. The possibilites are almost endless in this area. The key in making it work is, of course, ensuring they balance each other. You do not want your potential customer to loose the concept of your websites. You will also want your logos and designs to complement each other. You can differeniate them through the theme colors, but overall you want them to know that they are shopping one sister site or the other.

Pure-Ecommerce Sister Sites Complement Each Other

Why You Should Consider Owning Sister Online Businesses

There are many reasons to take into consideration when thinking about starting your own sister websites. Does it increase your work? Yes, as you will be working on two separate websites, but can the benefits help off-set this – yes! One way around this is to first begin with one online business, but with the desire to expand your ecommerce brand. You can get the first website up and running and then start the second website to continue building your presence and brand.
When you own sister websites it can help increase your exposure to current and potential customers. You may also increase the marketability by having similar domain names that complement each other and will help create a more memorable brand. Customers are very brand loyal once you have them “hooked” in with great products and outstanding customer service. What better way to keep a customer coming back than by offering a larger variety of products by owning two websites. It will give customers a larger variety of products and by increasing the product selections you are more likely to have everything they are searching for on your websites.

Ready to Learn More?

Visit us at Pure-Ecommerce.com to learn more about sister site benefits and to check out the sister niche market websites for saleIt’s important to remember owning multiple websites will give you great exposure online and will help increase your brand presence. In turn, hopefully, with hard work and dedication to your online businesses this will lead to more customers and ultimately more sales!
RELATED ARTICLE: 7 Reasons to Own Sister Sites 

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