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Category Archives: social media marketing

Social Media Series – Part 1: Four Easy Tips Using Facebook for Your Online Business

facebook-tips-for-online-business

By: Catherine Perry

Use Facebook to market your online business with these four easy tips!

This starts our series on using social media to market your online business. During this series we will post articles giving you tips using Facebook, Twitter, Pinterest and Blogging for boosting your business. We are beginning the series with tips for using Facebook because we feel using Facebook is one of the top priorities for your marketing plan.
In case you still need to be convinced that Facebook is a primary way to reach an audience, here are some statistics that should back us up when we say, “It is!”
Based on the article “Top 15 Valuable Facebook Statistics” on zephoria.com, a digital marketing agency that collects data from social media outlets, here are a few of the statistics you may be interested in when thinking about using Facebook to boost your online business:
  • Worldwide, for the month of March 2017, there were over 1.94 billion monthly active Facebook users, which is an 18 percent increase year over year.(Source: Facebook 5/3/17).
  • There were 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.
  • 28 billion people logged onto Facebook as daily active users (Facebook DAU) for first Quarter of 2017, which represents an 18% increase year over year (Source: Facebook as 05/03/17)
These 3 statistics show the massive audience on Facebook, showing that Facebook is too big to ignore in your marketing plan. No, you may not want to engage all of these users, but you don’t want to neglect getting your message out to the part of Facebook who will be interested in what you have to offer either!
Another great resource for data on this subject is www.smartinsights.com. According to their article “New Global Social Media Research” published 1st quarter 2017, the U.S. is “the most advanced major market” and, as such, is a good indication for future global trends, as shown in this graphic:

It is a fact that in 2017, if you have a business of any sort—service or product, online or not, you absolutely must have a presence on Facebook! It is THE way to build a brand and increase web traffic.
So, the question is, how can you best utilize your valuable time on Facebook for business? We think there are certain tasks you need to do to reach your objectives.

facebook-for-online-businessPost to Facebook Consistently

Posting in a consistent way keeps your message in front of Facebook users. When you post only sporadically and have too much time between posts, you send a haphazard message. Creating an editorial calendar for your social media marketing effort will keep you on task. People like to see consistent posts and will come to look for them. The standard rule of thumb is to post on your Facebook business page at a minimum of two or three times a week, but once per day is recommended to keep your business in front of your followers. Posting more often than that could be construed as crowding your fans, but you can decide what seems appropriate for your products and audience.
We found from a couple of different sources that 1) the highest traffic occurs mid-week between 1 to 3 p.m. (source: bit.ly blog) and 2) a Facebook post at 7 p.m. results in more clicks on average than a posting at 8 p.m. (source: Forbes.com). So, what this tells us is that you may reach more consumers during peak usage times, but people may be more engaged in the evenings. Additionally, engagement is higher on Thursdays and Fridays (source: bit.ly.blog). Trial and error will give you more information for your own business regarding the “best” times for your postings.

Post to Entertain and Informfacebook-for-online-business-tips

People use Facebook for a lot of different reasons—staying in touch and connecting with others, learning and being informed about new products and services that are available, and being entertained. But, we maintain that being entertained is an overall desire people have even when their goal is to be informed. This means that you need to make your posts not only meaningful but also entertaining in order to grab your audience’s attention and keep it.
Using pictures and videos is a great way to achieve this. Visual content has become a requirement for social media postings. Information from hubspot.com in the article “How to Create a Facebook Business Page” tells us that visual content is “40X more likely to get shared on social media than other types of content.” One of the Call-to-Action (CTA) buttons on Facebook business pages is “Watch Video” because it is such a prevalent way to get content. Using both pre-recorded and “live” videos engages consumers and keeps your message in front of them. Using images and videos of your products is a great way to show your customers how to use them and why they need them in their life.

facebook-online-business-call-to-actionUse Call-to-Action Buttons

Be sure you give the consumer a reason to act and an easy way to do so – this is key and you can do this from your Facebook business page by using CTA buttons. Through the “Add a Button” option on your page you can select the CTA you want to create and the URL and/or existing content on your Facebook page you want to direct visitors to. This is extremely important in seizing on the initial interest people may have to your brand and products. Don’t just post and never ask the audience to do anything or assume they will go the extra step to find your website. Make it easy for them!
Optimize the information you publish about your website in the “About” section. Put your mission, your story, and a general description with descriptive copy. This gives your audience a feel for your business before they decide to like it.
You can also set up a “Shop” section on your Facebook business page in order to sell products directly.

Target Your Audience with Facebook Adsfacebook-advertising-online-business

Creating a Facebook ad is one of the best ways to introduce your online business to a targeted market. A Facebook ad promotes your page and it is easy to create. When you click the 3 dots at the top menu bar above a post, you can then select “Create Ad.” From this point, Facebook lets you start creating an ad from scratch based on your goals, like creating reach or generating traffic or even simply generating brand awareness.
Ads are exponentially more effective when you target them to certain audiences to whom you want to market. You can even segment individual page posts by gender, relationship status, educational status, age, location, language, or interests. You choose the amount of money you want to spend daily and the number of days the ad will go out. As with everything, this works best when you do it consistently. But, you will find your fans increase rapidly using Facebook ads!
By using these 4 tips for using Facebook to promote your online business and by being consistent, you will begin to build your brand and your fan base. It won’t happen overnight, but it will happen if you are diligent and patient!

5 Tips to Share Your Products through Social Media

By: Catherine Perry

As we “march” into the spring shopping months, we wanted to give you some great tips to help you share the products from your online store through social media. You love the products you offer and you want everyone else to love them too!

When you have an ecommerce business, you think about social media a lot. It’s your primary way of marketing in this online world. You are constantly thinking about what, when, and how to post content. We all know that social media marketing is vitally important in getting your brand exposed and connecting to consumers. According to Emily Copp’s article titled “10 Benefits of Social Media for Businesses,” on HootSuite, out of the 3+ billion internet users, “over 2 billion have active social media accounts….Social media for businesses is no longer optional.”
Some of the best marketing ideas come from showcasing your products. Social media provides a great way to see what your products look like, how to use them, and when you are having sales. Here are five tips for ways you can on how you can share your products through social media.

Use Photos and Images

Consumers want to see photos of your products to get an idea of what they are and what your business offers. Facebook, Pinterest, Twitter and Instagram are ideal for using photos and images of your products in posts. You can use the product page from your website, complete with the descriptions and prices, to educate the consumer. Another idea is to take photos of a product and illustrate how it is being used.
For instance, if you have a pet business that offers cute pet outfits, you might show a sweater on your own dog in a photo. This accomplishes two things: 1) you show how the item works and 2) you personalize the message. So think about the goals you have in using social media–to educate and to connect with your fans; a personalized photo of a product does both.

Use Videos

Videos can be very powerful in getting your message across to the consumer using social media. Video is now the TV commercial for the internet. So, if you can show how to use a product in a video, you have a great way to connect and educate your audience; additionally, if you can be entertaining with the video, you have really scored! People want to be entertained while learning, and social media is the perfect way to achieve this. Step outside the box and be creative with your storyboards to develop your brand in video.

Create Targeted Content 

Your content is all important when using social media. The social media audience has a very short attention span so you need to get a message across quickly. Your posts should be succinct and pointed toward your goal.
Are you branding in the post? Is your post educating your followers? do you have a clear call to action in your post? Think about what you want each post to achieve and develop your content accordingly. For instance, a call to action should be easily understood and easy for the consumer to act on. For help with your Facebook posts, take a look at the article “Six Tips to Improve Your Facebook Posts” in Social Media Examiner.

Ask for User-Generated Content

When your customer shows your product being used, people really pay attention. To continue our example of pet outfits, you could get fans to post photos of their pet dressed in outfits they purchased from you. The way to get User-Generated Content (UGC) is to ask for it. Make it fun by giving incentives for customers to post photos with your products. For example, have contests that require them to post photos with the products for entry. Or, offer discounts to customers who share their photos on Facebook using your campaign hashtag. In effect, you’re getting your fans to connect with each other, which grows an even stronger brand!

Make It Easy

People who are using social media want ease of use, so make it easy for them. If they want to buy, be sure you provide ways they can quickly and easily do so. Don’t require them to read through a bunch of text when getting to the main point. Be clear about what you want–whether it is to call your customer to act, to educate about a product, or to entertain—and get to it clearly and efficiently.
There are many resources you can use to get more detailed information about using social media to develop your brand and grow your business. We encourage you to do some research and use these five tips to show the love you have, and that you want others to have, for your products!
Other resources:
Social Media Examiner
Entrepreneur
HubSpot

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