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Category Archives: start an online pet business

Don’t Let Fear Overpower Your Desire to Become an Entrepreneur

Fear does not have the power – YOU DO! You can overcome the fear of the unknown to realize your dream of being your own boss and becoming an ecommerce entrepreneur.

By: Catherine Perry

We talk to a lot of people who are interested in owning an ecommerce business. They are frustrated with the corporate 9-to-5 life of commuting to work and having little time either with their families or for themselves to develop meaningful relationships and recharge energy. They feel that they have the entrepreneurial spirit and they feel the pull to have their own business. They long for a more flexible schedule and the ability to direct their own futures. But, so many times they are afraid to make a change. They let fear be the driving force in their future instead of the desire to have the life they dream about.
Is this you?
  • Have a long commute each way to get to your corporate 9-to-5 5-days a week job.
  • Have an OK salary (or not) and you never feel fully appreciated for the work you do.
  • Have 2 weeks of vacation each year.
  • Sometimes you feel secure in your job, but most days you don’t.
  • Dream of being an entrepreneur.
But, is this what you really want?
  • Working at home where your office is easy to get to and comfortable.
  • Running the show, making the decisions with no boss checking in.
  • Having a flexible schedule so you can run errands during the day, spend time with the children and pets.
  • Meeting friends for lunch.
  • Knowing what you do each day for the business contributes to your success as an entrepreneur.
  • Having more money.
The difference between the 2 lists comes down to you being able to make the change from employee to business owner. The inability to make this change keeps you stuck where you are and dissatisfied.



Most of the time the inability to change comes from fear. Our fears can be rational or irrational. They can affect us positively or negatively. Our fears can positively affect our lives by keeping us physically out of harm’s way. But our fears can also negatively affect our lives if they are irrational fears and we let them control us. We thought it would be helpful to talk about some of the irrational fears that people let rule their decisions and keep them from becoming the entrepreneurs they really want to be.
If you find that fear is causing you to stay in a less-than-ideal work situation and, therefore, is keeping you from making the move to entrepreneurship, this article is for you! We are highlighting 3 fears you may be experiencing that are holding you back in pursuing your dream of being an entrepreneur.


The fear of failure holds people back from making a change. According to the article “Overcoming Fear of Failure” on, “fear of failure (also called atychiphobia) is when we allow that fear to stop us doing the things that can move us forward to achieve our goals.”
What is important is first to recognize that this fear is causing you to be stuck and then to change your mind set about failure.  You can look at failure as something terrible, or you can look at failure as a learning experience. When you change the way you look at “failure” and the way you define it, you can look for the lessons you can learn from that experience. In this way, failures become growth experiences because they can keep us from making the same mistakes again. It is helpful to write down what is the worst thing that can happen if you take a chance and fail. You will more than likely find that nothing on the list is irreparable.

The Unknown

Most of us fear what we don’t know. Starting a business can be pretty scary if you are giving up a lot to get it going and if you haven’t started a business before. The keys are to prepare and have a plan of action. Get into the learning mode. Read as much as you can about what is entailed in owning an ecommerce business. Learn about the responsibilities and tasks involved in operating an online business. Look for forums where other ecommerce owners are having conversations about their work. Ask a lot of questions. By educating yourself as much as possible, the venture won’t be as much an unknown and won’t be as scary. Then, come up with your plan of action. By having a plan you will feel much more in control and less afraid of going forward.



Financial Stability

If you have always worked at a 9-to-5 job, you may be fearful of the financial aspect of starting your own business. You may think that owning a business has less financial stability than your regular paycheck currently provides. The fact is that, as an entrepreneur, you have the potential for much more financial stability than by just being an employee. Again, the “not knowing” creates a fear that can stop you from embarking on the path that will lead to greater financial success than you know today.
One thing that can help with this fear is educating yourself and preparing. In the article “The 7 Fears all Entrepreneurs Must Conquer” on, Aaron Agius says that “financial ignorance is one of the main reasons eight out of ten businesses fail in the first 18 months of business. Getting a good hold of your own financial know-how…helps you ride the entrepreneurial wave.”
Here are some other things you can do when fear gets in your way:
  1. Be clear on why you want to start a business. Write it down. Make a list of your personal goals. These are things you can come back to when you are feeling uncertain.
  2. Have an optimistic view. Be positive about starting your business venture. Understand that there are risks and things can go wrong because this is real life and it doesn’t always go just as you planned. But, you can understand the risks and find ways to overcome them.
  3. Be persistent. As the owner of a business, you will have obstacles to get around from time to time. The power of being persistent can’t be over-stated. Go back to your list of why you started the business and your personal goals to remind yourself that this is the path for you. Stick with it!
  4. Start the business part-time (if you’re already working full-time). Getting the business up and running does take time and hard-work, but you do not want to overwhelm yourself at first. You want to work at your own pace and have the understanding that you are starting a business, therefore, it takes time to get going. You can work your online business around your full-time job, this may give you the jump you need before you are ready to quit your job.



Facing a fear takes courage, but courage is the first step toward taking control of your destiny. Starting and running your own small business can be one of the most enriching experiences of your life. Don’t let your fear cause you to miss out on the life you are meant to have. Let us at Pure-Ecommerce help you make that decision and move forward. To find out more about starting your own ecommerce business click below to request our complete information Package and how we can help you get started!


How to Start a Pet Internet Business


Are you thinking of purchasing your own online pet business for sale? Going online can help you reach the masses! Here are helpful steps on how to start a drop ship pet internet business.

By: Noel Vermeire
Everyone is all a buzz with the news that the pet industry is growing by leaps and bounds. According to U.S. News there are approximately 10,000 individuals that are retiring per day. Many retirees become pet owners as a furry friend becomes their “kid”. With so many people entering the retirement phase in their lives and many of them pet owner, it is no wonder the expectation is the pet industry is expecting to continue to grow and flourish! In the next five years, pet operations are projected to maintain strong growth. The number of households owning pets is expected to continue to increase along with an increase in discretionary income as the economic recovery takes hold. These two factors combined will continue to bolster the demand for premium products, foods and pet services. This is why we would like to share with you how to start a pet internet business so you can be a part of this booming and growing industry!

How to Start a Pet Internet Business

Pet Location IconStep 1 – Choose a Name:
Choose a name that is easy to spell and easy to remember. If you were on the radio or being interviewed on TV and need to give our your new website businesses name, you want the viewer to be able to remember that name. Also, you want to make sure your name clearly states what you do and sell. Don’t leave the potential customer questioning. Furthermore, it is very important to run the misspellings of your new domain name. You want to make sure no one has a similar domain name so you don’t get into legal issues down the road. You can go to and check out the availability of domain names along with domain names with similar spellings.
Pet Location IconSTEP 2 – Determine Your Target Market:
Who is your designated customer base? What is their age? What is their income? What are they looking to buy online? Are you focusing on dog owners only or a full array of pet products. Are you wanting to provide discount pet products or are you looking to offer mid to high end pet products? Determining your target market is key as it will determine many factors of your drop ship pet internet business.
Pet Location IconSTEP 3 – Design Your Website:
Time to have your site designed! You want a design that fits and appeals to your target market. You want a site that emulates the mood of your shopper. You want a potential shopper to land on your site and instantly feel safe while knowing exactly where to click. If your site is overwhelming, unattractive and confusing you can kiss that potential customer “bye-bye”. Have you checked out what’s out there currently? Be sure to look at your competitors’ websites. Look at what you think is not working and create a design that will work better and appeal to your customers. The key here is offering a safe, attractive, feel good shopping experience at your pet internet business.

Pet Location IconSTEP 4 – Select Your Products:

Time to load pet products to your online store! This is an exciting time in your business as during this process you will be working with vendors and selecting the product collection that fits your target market. When working with drop ship vendors you want to fully understand their process and what they have to offer your retail store. By choosing products from drop ship vendors this allows you not hold any product inventory as they will ship the products ordered directly to your customers. You want to stay focused on the style, price point and variety of products that fit your pet internet business. This can be a time consuming and tedious process so it is important to be patient. You want them loaded up correctly with just the right product mix to keep the customer on the site and interested.

Pet Location IconSTEP 5 – Setup Payment Processors:

Your products are up and you are ready to sell! How are you going to accept credit card on the site? You do that via a credit card processing company called a merchant provider. A merchant provider allows the customer to purchase via your website. They come, they shop, they buy and the money goes directly into your account. All credit card companies seem to have different rates. There are many merchant services out there so do your research.  One of my favorites is First Data Global Gateway. It is also beneficial to give your online shoppers the ability to pay with Paypal as they also offer a merchant account.

Pet Location IconSTEP 6 – Setup Shipping Rates:

Time to set up the shipping rates on your drop ship online pet business. Setting up your shipping rates is critical as you do not want to loose money when you are drop shipping. You want to strive to setup shipping rates that cover the cost of your drop shippers rates as your customers will be charged to upon check out.


Pet Location IconSTEP 7 – Bring Traffic to Your Site:

You’re up, you’re running, you’re in business! You now need to bring traffic to the site through the different forms of online marketing. How do you do that? Via the use of social media, blogging, content writing, local marketing and the most important aspect of any successful ecommerce business – search engine optimization. SEO will ultimately be your key to success with any ecommerce business. It’s a myth that you have to hire someone to do this for you. If you can master learning SEO you can certainly perform your own SEO on your site.
At the rate that ecommerce is growing and the tremendous potential of the pet industry, starting a drop ship internet pet business has never made more sense!
Does this process seem too overwhelming for you? Then you purchase an online pet business for sale. For help starting a pet supply business visit

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