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Category Archives: Tips for an Ecommerce Business Owner

Social Media Series—Part 3: 7 Pinterest Tips for Your Online Business

Seven simple tips to propel your Pinterest page as you promote your online business!

By: Catherine Perry

This is the third blog post in our series about ways to grow your online business through the use of social media. This post is going to help you get a boost for your business using Pinterest.
If you missed the first 2 posts, take a look at those for additional great tips!
We think Pinterest should definitely be one of the legs of your social media marketing stool. Why use Pinterest to grow your online business? Here are some facts about Pinterest:
Here are some additional “fun” facts about Pinterest and its users:

You can see from these lists there’s are a lot of purchasing power in the users of Pinterest. All of these facts add up to huge benefits like increased awareness, additional blog traffic, new leads, and increased sales.
Given that you will definitely want to participate in this strong marketing media, we wanted to give you a condensed list of 7 tips that can help you when using Pinterest in growing your online business.


Tip #1: Pin Original Information

Original pins help you stand out. These are examples of “original information”:
  • Pins from products on your website
  • Your website blog posts
  • Quotes
  • Infographics
  • Content you find online
Create boards and pin all the products from your website. Look for information on the web that enlightens and informs about your products. An example might be an infographic that sheds light on the use of one of your products. Pin your blogs with images and name the board with the category of the blog.  The fact that a pin stays on Pinterest and doesn’t go away after a period of time (like with Facebook) means that people can find that pin a long time in the future. That is huge!


Tip #2: Re-Pin Relevant Information

Re-pinned information is already on Pinterest. Any information that is relevant to your online business is something you should consider re-pinning onto your business boards. Look for interesting and relevant material that is already on Pinterest for re-pinning. This helps you gain followers who may be looking at those pins and it also helps you to have a wider variety of pins besides having only your products.
Think about topics that relate to your online business. For example, if you have a website that sells clean diet ingredients, you might have Pinterest boards with recipes using a lot of the products that you carry.


Tip #3: Pin Consistently

Set yourself a schedule for posting to your social media—this includes Pinterest. Be sure you pin on a consistent basis. It is recommended in this article, “How Often To Post on Social Media” by to pin at minimum 11 times per day, but you could go as high as pinning 30 times each day. Not sure when to pin – here are some recommended times to pin by Pin #1: 2 a.m., Pin #2: 3 a.m., Pin #3: 4 a.m., Pin #4: 1 p.m., Pin #5: 2 p.m., Pin #6: 3 p.m., Pin #7: 4 p.m., Pin #8: 8 p.m., Pin #9: 9 p.m., Pin #10: 10 p.m. and Pin #11: 11 p.m. They also recommend, “Sharing 80% of your Pins from other sources, which would be about nine Pins out of your 11”. This is how you will help people to find you.

Tip #4: Add “Pin It” Buttons

By adding “Pin It” buttons on the products on your website, you make it easier to attract people from Pinterest. The addition of “Pin It” buttons can drastically increase your shares and re-pins. The current websites at Pure-Ecommerce offer our clients this feature!




Tip #5: Optimize Your Boards & Pins 

Don’t forget to employ your knowledge of SEO keywords when creating boards and pins on Pinterest. Relate your keywords for product categories to your boards.
According to in the article “5 Ways to Get Your Pins Noticed on Pinterest,” Pinterest users can find your boards more easily when you put keywords close to the beginning of your title. And, “to increase the chances of coming up in Pins search results, include the keywords you want to be found for as early as possible in the description of your pin.”


Tip #6: Use Pinterest’s Rich Pins

With Rich Pins, you can get more detailed information to display on Pinterest for your products. Information like product availability and real-time pricing display, and pinners also get notifications when a product’s price changes. Click on this link to learn more about Pinterest’s Rich Pins (


Tip #7: Re-Pin Old Pins

Not every one of your followers is going to see all of your pins. This is important because there is so much traffic on Pinterest and you may get many new visitors every day. They may not see pins that are a month old. So, there is no danger in re-pinning to keep things looking fresh!
We hope these 7 tips have helped to propel your Pinterest ideas and activity into a higher gear. Because Pinterest is a visual-based medium, always be sure you have lots of images to pin! Have fun marketing through Pinterest!

5 Tips to Increase Your Productivity and Improve Your Online Business

As an online business owner you can be more productive with these 5 helpful tips and ultimately improve your business!

By: Catherine Perry

At Pure-Ecommerce we know there are many perks and advantages to Working from home! You may have dreamed of having your own business and a home office for years. However, you may be finding that working from home has more challenges than you anticipated. There are lots of distractions–everything from your own procrastination, your family needs, and just general “stuff” at home that can make your days less than productive. For example, you may feel that you absolutely have to do that laundry, play with the kids or take a nap and then you’ve lost productive time for your business!
So, let’s address the reality of working from home.  When you have an office at home, you have a mixed bag of benefits and hurdles. On the one hand there are benefits: no daily commute and no office mates stealing your time with chit-chat visits. On the other hand, there are hurdles as well: keeping distractions to a minimum, feeling isolated, and being fully productive each day without burning out.  This work-at-home situation can be a challenge and an adjustment even for the most disciplined of us.
How can you be as productive as possible in running your online business when working from home? We wanted to share some tips that will help you in this endeavor. These 5 tips will increase your productivity and, as a result, improve your online business.

Tip #1: Have a Plan

You should set out a plan for each day and each week. Before you begin your work each day, have a plan laid out and follow it. You can create the plan that morning, the night before, or at the beginning of the week; and, your plan can be in the form of written to-do lists or actual scheduled time using a productivity tool. Regardless of how you keep it, the plan will insure you are completing the tasks that need to get done.
In the article “30 Experts Share Their Best Productivity Tips,” marketing strategist John Stokman says he takes 15 minutes at the end of every workday and creates a checklist of to-do’s for the next day in order to stay focused and on track. “Plugging in everything I know I need to get done the next day saves me tons of time and directs me to the most important tasks right away the next morning.” We agree – this is a great idea!


Tip #2: Prioritize Your Activities

Each day you will know what needs to be done and when to do it, whether it is processing orders or marketing through social media. Be sure you prioritize the most important activities so you know what is most important, and get those done during your most productive period of the day. Don’t let yourself be lured into doing the easiest tasks and neglecting the more difficult ones that may bring revenue.


Tip #3: Have a Separate Office Space

Be sure you have a separate space to call your “office” in your home. In the article “Top 30 Tips for Staying Productive and Sane While Working from Home” on, the author polled readers for their best advice on being productive, and this was tip #1. “Set aside some space, preferably a room (it doesn’t have to be big) to be your workspace. That way, when you enter it, you know consciously what you’re there to do: go to work. It changes the state of mind from “I’m at home” to “I’m at work”.
This space should set boundaries for children and family that tell them you are working when you are in it. Again, your space signifies to you that work is to be accomplished when you are in it. And, always maintain a level of order and cleanliness in your office space, which in turn de-clutters and focuses your mind when you are sitting down to work.


Tip #4: Take Breaks

It’s so easy to start working long hours with no breaks when you have a home office. You may find that you are involved in work to the extent that you skip lunches and stay at your desk for extended periods of time. Be aware that you really need to take breaks approximately every hour-and-a-half and you will be much more productive. Get up and walk around to get blood circulating throughout your body and brain. This helps in maintaining your focus and mental acuity. And, as we know, exercise is a key to everything!


Tip #5: Have a Morning Routine

Whether you consider yourself a “morning” person or not, having a routine each morning is like an anchor for your day that helps your productivity and focus. Regardless of when you may get up, 5 a.m. or 9 a.m., having a routine can make a difference in the productivity of your day.
Claire Diaz Ortiz, one of the early-on employees at Twitter, in “Surprising Things from 100 Interviews with Top Productivity Experts” says the best thing for your productivity is to find your ideal morning routine. “Following a calm, consistent morning routine that works for you is key in order to achieve your highest level of productivity.”
We hope these 5 tips have been helpful to you as an online business owner. By increasing your own productivity, you will improve your online business. Incorporate these tips in your business and see the rewards they can bring!

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