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Top Online Business Ideas – Starting an Online Furniture Ecommerce Business

Top Online Business

By: Noel Vermeire

Are you looking for a highly marketable and profitable online business niche market? Look no further! Furniture is one of the strongest online shopping industries at this time. It is definitely a market you want to be in with sales that are increasing and great profit margins! We at Pure-Ecommerce have a large variety of internet businesses for sale for you in the furniture niche market—in fact, we even have niches within the furniture niche market to give you very specialized styles and themes for consumers!
In a previous blog we outlined our Top 10 Internet Business Ideas for 2015. So, now we’re giving you a more detailed description and explanation of why we chose the furniture niche market for 2015. Read on to see why you need to seriously consider owning an online business in the furniture industry!
Related Article: [Five Great Reasons to Buy an Online Ecommerce Furniture Business]


Source: The Role of Digital in the Furniture Shopper Path to Purchase


Let’s look at some of the statistics that are compelling for the furniture online business. As we stated in our previous blog, in its research IBISWorld forecasts the online furniture industry in a continued state of growth for the foreseeable future. The online website Cartfly, which studies and reports on several retail industries, cites IBISWorld as showing online furniture sales at an average annual rate of 9.6% over the past five years, even outperforming traditional brick-and-mortar competitors because of “lower operating costs and significant tax advantages.”
Cartfly shows these as factors for this tremendous growth:

Improving Housing Market

The sales in furniture and home décor are directly related to the housing market. As the recession in 2007 and 2008 saw the housing market in a decline, currently the market is showing steady improvement. As the real estate market grows stronger, so does the willingness of the consumer to purchase furniture and home décor products. This is a very good sign for the furniture industry as a whole.

Internet Access Availability

As internet access is more and more available, the growth of online retailers in general is also expanding. Consumers continue to look for convenience and lower prices and this translates into more shopping online for furniture! In fact, Cartfly reports that “online furniture sales are expected to further outperform the traditional retailers, while taking advantage of the economic growth.” This is a very good sign for the online furniture retailers. Consumers are able to find a more diverse variety of furnishing and home decor in online stores.

Increased Use of Smartphones and Tablets

Consumers are spending more dollars through smartphones and tablets. According to Cartfly, “it is estimated that more than 50% of U.S. online consumers use their smartphones to search for the best price and they often complete the transaction using their handheld device.” The same article cites a report from Forrest Research as including tablet users in the numbers, who “spend most of their leisure time shopping.” Could you get a better sign for the online furniture retail business?

Growing Mobile-Device Shopping

To further show the impact of mobile shopping, Furniture Today in their blog dated 12/4/2014, “Research Says“, states these numbers:
  1. “Mobile devices were used by nearly half, 47%, of furniture shoppers in October, according to stats from”
  2. “Data from Google is similar: 1 out of every 2 furniture searches happens on a mobile device.”
  3. “Mobile had an 11% share of total e-commerce sales in the second quarter.”
  4. “Mobile spending, for all products, reached $6.8 billion in the second quarter.”
  5. “M-commercesales increased 47% in the second quarter.”
Based on this information, all online furniture retailers should be mobile-friendly, shouldn’t they?!

Good Margins

The margins on furniture items are very good, due to higher unit costs. As an internet business owner you can have healthy mark-ups and still be more competitive than brick-and-mortar businesses. Why?
  1. You don’t have space leasing expenses.
  2. Our business-in-a-box model uses vendors who will drop ship their products directly to your customers. This eliminates the need for inventory warehousing, further reducing your overhead. Are you convinced yet? To find out more about drop shipping go to

Websites Offered by Pure-Ecommerce

Pure-Ecommerce has taken heed of the unquestionable facts pointing to an online furniture business being one of the highly desirable top niche markets to own. In creating our online furniture ecommerce businesses, we have taken it a step further to specialize in many of the categories in the furniture market. Why? Well, because even though furniture may be defined as a “niche market,” it is still broad enough to have many niches within it! How about owning a website with bedroom furniture exclusively? Or, a website with beach-inspired furniture and décor? Or, a website with rustic, farmhouse-style furnishings? Or, a website that sells just chairs and seating options? We have done the creative work for you in designing our business-in-a-box ecommerce furniture businesses.
Related Article: [Custom Built Versus Ready to Go Ecommerce Business – Which is for You?]

Online Furniture Ecommerce Businesses For Sale

Furniture for all styles

We have furniture ecommerce businesses for all the style preferences of consumers today! Here are a few of our beautiful websites that feature the many different tastes, styles, and themes of furniture and home décor. To see our complete collection of online furniture ecommerce businesses visit us at Take a look at some of our offerings…all you need to do is pick one (or more) that you have interest in, and start running!

5 Compelling Reasons to Own a Furniture & Decor Internet Business

Have you been thinking of starting an online furniture and decor business? Looking to learn more about the furniture and decor industry. Well, Pure-Ecommerce is happy to provide you with five compelling reasons you should own a furniture internet business in order to market stylish home products in the online marketplace.

The furniture and decor industry has changed over the years. It no longer restricts itself to a production of a table, chair or bed, but today it includes the manufacturing of a wider range of home furnishings and décor which are designed to bring class and elegance to any home. There is a boom time for furniture industry! This is an industry which is in a constant growth mode with consumers expenditures in this area on the rise within the ecommerce market. With changing lifestyle, disposable incomes, economy growth, plus increasing migration to urban areas – they have all contributed to the demand for furniture and in turn the growth of the furniture industry as whole. According to IBIS World, “business has been good for online furniture sales. Although the recession slowed revenue growth, online retailers were less affected than traditional brick-and-mortar retailers. Now that real estate is returning to normal this is driving consumers to purchase products to enhance their homes.

The furniture industry is an excellent avenue to pursue especially when orders in this industry are much larger than other internet business industries and there are also great profit margins! Here are five compelling reasons why you should become the owner of a furniture industry business:

1. Easy Entry into the Industry:
The industry has moderate barriers to entry. The market is highly fragmented and the industry is characterized by its many small players. In addition, the skill level to compete successfully in the industry is comparatively low and requires no licensing or certification process for this particular industry.
2. Growth and Expansion is Predicted:
The prevalence of online shopping continues to grow, and more consumers are looking for furniture bargains online, so there continues to be plenty of room for new entrants to establish strong brands and capture significant market share.
The spending figure is projected at $83.3 billion this year and is forecast to top $100 billion in 2015. Online sales are growing steadily in the furniture and home decor segment, and is projected to reach over $30 billion dollars by 2016. U.S online furniture sales by 2016 are projected to reach $91.6 billion; an increase of 20.1%.  Furniture Today reports, “Online retail sales are quickly climbing, with recent figures showing total sales, excluding travel, grew a remarkable 450% during the last decade”. This is an exciting time to be apart of this expanding industry! 

3. Products a Plenty:
The furniture and decor industry opens the door to many possibilities! You can own an internet business offering a wide variety of products for the entire home or you can decide to concentrate on one specific area. An important part of being in the online marketplace is finding your niche. Whether you want to only offer stylish furniture and bedding for the bedroom, focus on fun furniture for the kids’ rooms or have everything, but the kitchen sink – it is up to you! Where’s your passion? Which market do you want to target? Once you have the answers to those questions, you can start your online business.

4. Sizable Orders and Great Margins
When someone is shopping for new furniture and decor to fill a space, they will want to find the right collection at one time. Sure they may add on more accessories later, but during the initial purchase most consumers will want to have the entire collection coordinate. This means the sales at an online furniture can be quit sizable. Furthermore, the average profit margin in the furniture industry is between 30-50% and even higher. This means on an order of $5000 you can make upwards of $2500 – on one sale!

Great margins paired with a good product selections mean that owning an online furniture business is a win-win for everyone!

5. Work from Anywhere with a Drop Ship Furniture Website Business
Owning an online furniture and decor online store may be the perfect fit for you if you are passionate about style, design and helping others decorate their homes. Owning a drop ship internet business can give you the freedom and flexibility to work from any location and your own schedule. By deciding to work with drop ship product vendors you will not be required to hold any bulky or expense product inventory. There will not be any need to rent a warehouse as the drop ship vendors will ship the products ordered directly to your customers. This gives you the ability to focus more on running and marketing your business versus managing products.

To find out more about the perks of drop shipping and to see the current furniture and decor internet businesses for sale at Pure-Ecommerce, visit us at

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