By: Noel Vermeire
Are you looking for a highly marketable and profitable online business niche market? Look no further! Furniture is one of the strongest online shopping industries at this time. It is definitely a market you want to be in with sales that are increasing and great profit margins! We at Pure-Ecommerce have a large variety of internet businesses for sale for you in the furniture niche market—in fact, we even have niches within the furniture niche market to give you very specialized styles and themes for consumers!
In a previous blog we outlined our Top 10 Internet Business Ideas for 2015. So, now we’re giving you a more detailed description and explanation of why we chose the furniture niche market for 2015. Read on to see why you need to seriously consider owning an online business in the furniture industry!
Related Article: [Five Great Reasons to Buy an Online Ecommerce Furniture Business]
Let’s look at some of the statistics that are compelling for the furniture online business. As we stated in our previous blog, in its research IBISWorld forecasts the online furniture industry in a continued state of growth for the foreseeable future. The online website Cartfly, which studies and reports on several retail industries, cites IBISWorld as showing online furniture sales at an average annual rate of 9.6% over the past five years, even outperforming traditional brick-and-mortar competitors because of “lower operating costs and significant tax advantages.”
Cartfly shows these as factors for this tremendous growth:
Improving Housing Market
The sales in furniture and home décor are directly related to the housing market. As the recession in 2007 and 2008 saw the housing market in a decline, currently the market is showing steady improvement. As the real estate market grows stronger, so does the willingness of the consumer to purchase furniture and home décor products. This is a very good sign for the furniture industry as a whole.
Internet Access Availability
As internet access is more and more available, the growth of online retailers in general is also expanding. Consumers continue to look for convenience and lower prices and this translates into more shopping online for furniture! In fact, Cartfly reports that “online furniture sales are expected to further outperform the traditional retailers, while taking advantage of the economic growth.” This is a very good sign for the online furniture retailers. Consumers are able to find a more diverse variety of furnishing and home decor in online stores.
Increased Use of Smartphones and Tablets
Consumers are spending more dollars through smartphones and tablets. According to Cartfly, “it is estimated that more than 50% of U.S. online consumers use their smartphones to search for the best price and they often complete the transaction using their handheld device.” The same article cites a report from Forrest Research as including tablet users in the numbers, who “spend most of their leisure time shopping.” Could you get a better sign for the online furniture retail business?
Growing Mobile-Device Shopping
To further show the impact of mobile shopping, Furniture Today in their blog dated 12/4/2014, “Research Says“, states these numbers:
“Mobile devices were used by nearly half, 47%, of furniture shoppers in October, according to stats from www.furnituredealer.net.”
“Data from Google is similar: 1 out of every 2 furniture searches happens on a mobile device.”
“Mobile had an 11% share of total e-commerce sales in the second quarter.”
“Mobile spending, for all products, reached $6.8 billion in the second quarter.”
“M-commercesales increased 47% in the second quarter.”
Based on this information, all online furniture retailers should be mobile-friendly, shouldn’t they?!
The margins on furniture items are very good, due to higher unit costs. As an internet business owner you can have healthy mark-ups and still be more competitive than brick-and-mortar businesses. Why?
You don’t have space leasing expenses.
Our business-in-a-box model uses vendors who will drop ship their products directly to your customers. This eliminates the need for inventory warehousing, further reducing your overhead. Are you convinced yet? To find out more about drop shipping go to http://pure-ecommerce.com/what-is-drop-shipping.html
Websites Offered by Pure-Ecommerce
Pure-Ecommerce has taken heed of the unquestionable facts pointing to an online furniture business being one of the highly desirable top niche markets to own. In creating our online furniture ecommerce businesses, we have taken it a step further to specialize in many of the categories in the furniture market. Why? Well, because even though furniture may be defined as a “niche market,” it is still broad enough to have many niches within it! How about owning a website with bedroom furniture exclusively? Or, a website with beach-inspired furniture and décor? Or, a website with rustic, farmhouse-style furnishings? Or, a website that sells just chairs and seating options? We have done the creative work for you in designing our business-in-a-box ecommerce furniture businesses.
Related Article: [Custom Built Versus Ready to Go Ecommerce Business – Which is for You?]
Furniture for all styles
We have furniture ecommerce businesses for all the style preferences of consumers today! Here are a few of our beautiful websites that feature the many different tastes, styles, and themes of furniture and home décor. To see our complete collection of online furniture ecommerce businesses visit us at www.pure-ecommerce.com. Take a look at some of our offerings…all you need to do is pick one (or more) that you have interest in, and start running!