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Double Your Online Presence with Sister Ecommerce Businesses

You can double your online presence when you own websites that complement each other. Here’s why you should consider starting your own sister websites!

Have you heard the term “Sister Sites”? Well, your answer maybe “no”, that’s why we wanted to explain how you can double your online presence by owning sister ecommerce businesses. Two online businesses that sell products relating to each other in some way are called “sister” websites. Put another way, “sister” sites are two internet businesses offering products in two niche markets that are common in some way, usually in their niche market. Owning two websites that have complementary products strengthens your brand and your online presence. The sister sites help promote each other. We call this pairing “sister sites” because in the way that siblings often are different but also complement each other, so do two ecommerce sites that offer different products but have a common theme.
We wanted to give you some examples of sister websites so you can have a better understanding of what they are and how they work together, as well as, some reasons why you should consider owning sister websites to make a stronger brand and presence with your online business.

Examples

We think the best way to describe sister sites is by giving examples. For example, let’s say you have an online store that sells maternity items; a second store that sells all things for baby is a perfect match. This would allow expectant mothers to shop for stylish maternity clothing and accessories while going through their pregnancy, as well as, offer parents everything they need to prepare for their new bundle of joy!
Another great illustration of sister sites is furniture and home décor. One website you own could feature furniture for the home and the other could be all the decor and accessories used to enhance the home. Both sell different types of products, but together they complement each other. Some examples of such sister sites would be Home furnishings in a specific niche and style: (1) vintage furniture and (2) vintage décor, (1) beach cottage furniture and (2) beach cottage décor, (1) rustic furniture and (2) rustic décor.
Another example of sister websites would be a site that sells items for health and fitness paired with a site that specializes in products for practicing yoga. Many people who are shopping for fitness equipment may also be shopping for yoga mats and blocks. Each of these online businesses has some relationship in the products they offer, so they complement one another.

Benefits

There are many benefits to owning sister online businesses. Owning sister websites increases your exposure to customers. Customers are very loyal to “brand” once you have them interested in great products and top-notch customer service. Plus, consumers love shopping with brands that offer products to fill many parts of their lives!
Here are some of the benefits of owning sister sisters:
  • Your brand increases by owning two or three online businesses. The logos can be similar and the sites can have a common look to them, which customers get to know. It’s smart to have similar domain names that complement each other, therefore creating a more memorable brand. Your online businesses become more memorable since you are increasing your brand and marketability. You can also add a graphic on each site to encourage them to shop at the other site too!
  • You can increase your exposure to customers by owning sister websites. Your customers not only have one great site in which to shop but 2 or even 3!
  • You have a wider variety of products to offer so your customers have more options from which to choose when shopping at your sites.
  • Marketing exposure increases since you can talk about each site in your social media marketing, print ads, articles, and blogs.
  • Linking each online business increases traffic to your sites, and strengthens SEO!

More Customers Equals More Sales

So, because you have more exposure and presence with multiple sites, you have the potential for more customers and a higher probability for more sales. What better way to keep a customer coming back than by offering a larger variety of products through two websites? It gives customers a wider array of products from which to shop. In this way, you are more likely to have everything your customers are searching for. Additionally, you have more customers. Together, with hard work and dedication to your online businesses, this will lead to more customers and ultimately more sales! And, who doesn’t want that?! Right?

How To Get Your Sister Websites Started?

Visit us at Pure-Ecommerce.com to learn more about the benefits of owning sister websites and to check out the sister niche market websites we have for sale. See them now by clicking here! We encourage you to post any questions you may have about starting your own sister websites below……

Top 5 Industries to Start Your Online Business in 2019

A New Year means it’s time for a New You! Start your online business in one of the top trending industries for 2019.

By Rhonda Richardson-Burns

Each year we are given 365 new opportunities and as the New Year arrives we begin reflecting on our lives and careers.  Is this the career path and lifestyle you truly want to have or is this the year you start living the life you have always dreamed of? Assessing our careers and the lifestyle that develops around our career can often leave us dreaming of new possibilities, more freedom – more opportunities to live the life we desire.  Becoming your own boss can change your life and your lifestyle dramatically; providing you opportunities and freedom. Freedom from the 9 to 5 grind; freedom of where and when you work, freedom to prioritize what is most important in your life.
Becoming an online entrepreneur by owning your own ecommerce business provides you the flexibility to work when and where you want to. Like to travel? – work from anywhere in the World. Don’t like to travel? – work from home. Night owl or early bird? You have control over your future, your business and your schedule.
The rise of ecommerce has been one of the best ways to own your own business and it is projected to continue to grow for years to come as shown in the below articles.
  • Mark Walker-Ford of SocialMediaToday.com published a report that states worldwide ecommerce sales will grow from a $2.8 trillion industry to $4.5 trillion industry by 2021 – that’s a 58% growth in just 3 years! Walker-Ford’s report shares an infographic from www.Subscriptionaly.com outlining the future trends that will shape the ecommerce industry.
  • Digital Commerce 360 states that online sales are making gains and are projected to account for 17.0% of all retail sales within the next five years, according to Forrester Research Inc. In their latest report, “Forrester Data: Online Retail Forecast, 2017 to 2022,” Forrester writes that e-commerce will account for 17.0% of retail sales by 2022, up from a projected 12.9% in 2017.
As the above two articles report (plus many more) the future of ecommerce is strong and it will continue to expand globally into more markets and industries. With the ease of ordering from anywhere at any time – from any device ecommerce provides a solution that brick and mortar stores simply cannot offer. In fact, Ann Neal of www.risnews.com in her article “6 Ways Retail Technology is Changing the Future of Online Shopping” reports that over 51% of Americans prefer shopping online. And when it comes to technology Neal’s report reveals that “86 million Americans use their smartphones for online shopping”.
Starting your own ecommerce business and becoming an ecommerce entrepreneur requires finding the industry and niche that you want to serve, which can be a challenge for some. There are so many to choose from that we decided to do some research to help you decide which industry is right for you! Here is our annual list of the Top Five Industry Categories. These categories also represent many niche markets (too many to fully explore) that are all excellent choices for your ecommerce business; so get ready to make 2019 the year you create the life you always dreamed of!

Our Top 5 Online Business Industry Categories are:

(Please note these are in no particular order.)

  • Health, Fitness and Wellness
  • Spirituality
  • Survival
  • Pets
  • Furniture and Home Décor

 

Health, Fitness and Wellness

The health, fitness and wellness category remains one of the top trends in ecommerce! As of September 2018, the wellness industry represents a $3.7 Trillion global economy according to www.marketplace.org and according to Katherine Johnson, senior research fellow at the Global Wellness Institute “It’s huge and growing fast.”
In 2018, the fitness segment in the U.S. alone amounts to $3.463B. While the market is expected to swell with an annual growth rate of 4.3%, reaching $4.1B by 2022. Ecommerce has paved the way for the health, fitness and wellness space to reach an even wider market. While millennials are a huge force when it comes to online health, fitness and wellness spending their money on maintaining a healthy lifestyle. “They indulge in health foods… and according to the Organic Trade Association, “52% of organic consumers are Millennials.” www.entrepreneur.com
Below are just a few of the many niche markets included in health, fitness and the wellness industry:
  • Holistic living
  • Specialty diets/foods – i.e., Gluten free, Dairy free, Organic
  • Convenience Foods/Meals
  • Yoga
  • Exercise
  • Weight loss
  • Nutrition

 

Spirituality

More and more people are striving toward a more balanced life including wellness, lifestyle, and spirituality. Research over the last several decades demonstrates the fact that you cannot separate the mind, body, and spirit in health and healing (www.purebalancehealth.com).  This category has tons of niches that continue to expand as the need for self-discovery, spiritual awareness and personal development continue to grow.
According to www.quora.com Spirituality and the niches it represents are hotter than ever!
Here are just a few niches in the Spirituality category:
  • Personal Development
  • Socially Conscious
  • Astrology
  • Religion
  • Psychics
  • Meditation
  • Natural Health and Healing
  • Essential Oils

 

 Survival

The Survival industry continues to grow and not just over the increasing concern of economic, environmental or infrastructure concerns. There are several other reasons why the survival category has reached such a huge audience worldwide. Television has brought survival to the forefront with reality and experience shows like Survival Live, Man vs. Wild, Homestead Rescue and many more. There are also numerous blogs and forums dedicated to Survivalists, Prepping, Homesteading, and Sustainable Living just to name a few. While it is impossible to pin down one reason, in the article “The Doom Boom: Inside the Survival Industry’s Explosive Growth” from Carly Stec at HubSpot she says, “the rise in prepared living seems to stem from uncertainty….this movement doesn’t seem to be losing steam anytime soon”.
Here are some of the most popular areas in the Survival Industry to explore:
  • Home Defense
  • Prepping/Preparedness
  • Grow your own Food
  • Homesteading
  • Sustainable living
  • Survival Gear

Pets

Pet lovers unite! People love their pets; whether it’s a dog or cat, rabbit or snake. People love to spoil their pets. From home delivery of pet food and treats to pet care services this category continues to expand.  “The pet industry has been experiencing explosive growth. According to The American Pet Products Association, almost 85 million households have a pet and over the last 30 years, pet ownership has gone from 56% to 68% of all households. Forbes discusses “The Biggest Trends in the Pet Industry” and some changes in pet ownership are due to technology and the advent of online purchasing”. They found that millennials and Generation Z consumers have come into adulthood and they are embracing being pet parents and the pet-loving lifestyle to a far greater extent than their elders. They found baby boomers account for 32% of pet ownership, while households headed by younger generations account for 62% of pet ownership.
Some niches in the Pet category are:
  • Food & Treats
    • Organic
    • Fresh
    • Delivered
  • End of life
  • Subscription Services
  • Pet Supplies
  • Personalized Pet products
  • Apparel
  • Pet Health

 

 

Furniture and Home Decor

Staying at home is the new trend. Who would have thought? The busier our lives get the more people want to stay at home and renew themselves. With today’s technology, you can get anything you need online at any time and get it delivered! So why go anywhere? People are more interested in making their homes reflect their own tastes but also for their homes to be places where they can recuperate and relax before hitting the grind again on Monday.
eMarketer reported that, “In 2017, online sales of furniture and home furnishings grew by just over 16 percent and sales soared to nearly $6 billion. That number is expected to exceed $60 billion annually over the next three years”.
In Forrester Research’s article “Online Retail Forecast, 2017 to 2022,” according to Forrester’s senior analyst Susan Wu, “By 2022 housewares will replace computers as the third-largest product category, with almost half of this spending occurring online”.
A few niche categories in Furniture and Home Décor are:
  • Housewares
  • Outdoor Living
  • Vintage
  • Minimalism
  • Nautical
  • Mattresses
  • Pillows

 

As you can see there are many opportunities to start your own online ecommerce business. Research indicates we are shopping less and less at brick-and-mortar stores and more and more online. With the ability to reach a global market the sky is the limit on where you want to take your online business. Reaching a target audience with a large part of the marketplace is key – who does your product/niche appeal to – Gen Z, Centennials, Baby Boomers, Millennials or maybe Generation X?
We have given you our Top 5 Industry Categories and several niches for each (again this is only the surface there are many more niches).  What are you interested in? What opportunity is there for growth? More importantly is 2019 the year you are going to start creating the life you always wanted?
To get ideas and get started, we suggest you take a look at the online business opportunities offered at Pure-Ecommerce that include both ready-made and custom websites. Now is the time to make a plan to become an ecommerce entrepreneur in 2019.
If you have questions about these industries or how to start an online business we would love to hear from you. We invite you to schedule your Introductory Call to discuss any questions you may have about becoming an ecommerce entrepreneur in 2019!

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