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Five Reasons You Should Start an Online Business Catering to Seniors

Here’s a resource guide with the five reasons you should start an online business catering to seniors, statistics to help you better understand the senior market and tips on how to get started!

start an online business catering to seniors

 

The senior market is booming, and business opportunities are plentiful. The senior age group is now, for the first time, the largest in terms of size and 
percent of the population in the U.S. That is why you should consider selling products online to tap into this growing market. To better understand seniors and to market to them successfully, you must first do your research!

1. Growing by Leaps & Bounds

Here are some statistics to get you started to show you this is a growing target market and only will grow as society’s lifespan increases.

  • By 2030, the 65-plus population will double to about 71.5 million, and by 2050 will grow to 86.7 million people (U.S. Census).
  • 88.5 million projected population of people 65 and older in 2050. People in this age group would comprise 20 percent of the total population at that time. Source: Population projections
  • 89% of seniors 65+ have personal email and use it regularly (Nielsen)
  • 75% of those age 65+ reports being a grandparent (Census Bureau)

2. Seniors are savvy!

In a recent article by Pew Research, “Older Adults and Technology Use” they reported, “Today, 59% of seniors report they go online. This is a six-percentage point increase since last year. Seniors also see the benefits of going mobile as it is reported 77% of them have a cell phone. This is up from 69% in April 2012.” This data shows that seniors are not staying neutral to the changes in technology. They are adapting to the conveniences they have by going on line and having quick access to products that improve their lifestyle. If you want to reach the senior market in a cost effective and convenient manner, you should consider starting an internet business geared towards seniors.

3. Numerous Products Catering to Seniors’ Needs 

online business for seniors

Online businesses give seniors the option to shop anytime for themselves, their family and pets.

When starting any type of business  you must decide on the right type of products to fit the needs of your consumer. When it comes to the senior demographic Maria Henke, the SC Assistant Dean of Gerontology, says you must “offer a product or service of value that meets an unmet need, put together a business plan, etc. When targeting older persons it’s especially important to consider the functionality and safety of the product and how well that matches up with their needs.”

Seniors tend to concentrate on their health, their family and their pets. This is why an online health and medical business, online pet business or senior care online business are great options when considering starting an internet business featuring products seniors want and need. When you select one of these types of website business opportunities it allows you to market your products to not only seniors, but other consumers who can utilize these products as well.

4. Simple + Informative Marketing Efforts = Happy Customers

Do not waste your time on fluff when it comes to marketing to seniors. They want to get to down to what the product or service you are offering is all about, how they use it and most importantly how it will benefit them. In order to think of how to target them properly, you must focus in on their demographic. Many of the seniors spent their lives around the radio listening to marketing jingles or have seen every type of advertising campaign in the book. You will not market a product to a sixty-five year old the same as you would a twenty-five year old – they have different needs, wants and relate to different aspects of life. In your marketing efforts you will want to keep it simple, keep it informative and really drive home “why” they need to shop your online senior care business. When marketing to seniors remember they ARE savvy – they have email addresses, they are on their mobile devices and they do use social media to stay adept on the world!

online senior care business for sale

Internet businesses make shopping easy and convenient for seniors!

5. Going Online is Easy & Convenient

Many seniors no longer have the ability to go to brick and mortar stores to find the products they need. Therefore, going online to shop is a quick, easy and convenient method for them! By being able to “jump” online at anytime they can shop around to find life’s essentials. When owning an online business catering to seniors, you will want to have a user-friendly, easy to navigate store that appeals to any senior. You will also want to ensure your categories, descriptions and products “speak” to their needs and everything is easily understandable.

Why the Senior Market is Right For You

Finding your target market is one of the key elements to starting an internet business. Once you can hone in on your target you are able to develop an online store with featured products to market them effectively. The senior target market offers you the opportunity offer a vast variety of consumables. When working with seniors it is important to focus on the products they need while providing them a pleasant shopping experience.

How to Get Started

If you are new to ecommerce and want to learn how you can tap into the senior market through a health and medical businessonline pet business or senior care online business then Pure-Ecommerce would like to help you get started. Take the first step and visit our collection of internet businesses for sale at www.Pure-Ecommerce.com. We will be happy to share with you the best internet business ideas to start geared towards seniors.

What The Future Holds for Online Businesses

computer background with laptop technologies of the future

No crystal ball here, but we want to share with you some interesting and informative facts we’ve found about what the future holds for online businesses.

The future looks bright for small online businesses! We will examine not only where ecommerce is headed in the future, but also share supporting statistics to show why consumers are turning to online businesses to find the products to fill their lives.

Why Consumers Turn to Ecommerce

Consumers are choosing the ease and convenience of shopping at online business to make everyday purchases. They enjoy the ability to with the touch of their finger tips have access to multiple products choices, customer reviews, special sales, and the overall control they have in deciding which products they want to buy and from where. They also love the availability of shopping online as they can access products anytime and from anywhere. If they want to “step” into an online boutique in New York they can from the comfort of their own home. They do not have to travel there to complete their transactions. This is leading to the boom in ecommerce and what will cause it to continuously grow!

Reaching Consumers in the Future

No matter the size of the online business, large or small, the business will need to adapt to future changes in the industry going forth. It is important to stay abreast on the latest technology to reach your online shoppers. Here are some critical areas to focus on in the future.

1. Going Mobile: Smart phone with mobile marketing sign

Mobile marketing will continue to be a crucial part of the success of any online business as it allows shoppers to have access to their website and products while on the go. Alexandra Wilkis Wilson, Co-Founder and CMO of Gilt was quoted as saying, “Mobile commerce is critical to success.”

Consumers of all ages are adapting to new technologies quicker than ever and according to a recent study by Pew Internet Research Project, nearly half of all Americans now own a smartphone. There has been a 28.5 percent increase in smart phone users since 2011, while there is still a great potential of growth in this area. 86 million Americans are using their smartphones to shop online according to comScore who reported this is in recent study. What this data shows is not only there a tremendous amount of consumers to reach through their smart phones, but there is still growth and development in this market. Reaching consumers through their handheld devices will be a vital part of running an online business in the future.

2. Social Marketing:     social media and services sign illustration

Online businesses definitely need to get social with their current and potential customers. Platforms such as Facebook, Twitter, Pinterest and Google+ are a must when it comes to drawing shoppers into your online store. According to Ad Age, in 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. Internet ads now account for 21% of all advertising dollars, second only to television at 40%.  eMarketer reports 33% of consumers cite social networks as a way they discover new brands, products or services. Social media marketing can be beneficial in reaching a targeted community of consumers especially when it is taken into account the amount of time is spent by such a large variety of consumers on a daily basis.

Social media is not only a great way to reach a potential consumer, but to also communicate with your current customers. It is important to share important news, exciting new products and offer incentives to your social audience. Think of your social media platforms as your “in-store greeter”, welcome new customers in and thank current customers and invite them to return to shop again!


Business concept: arrow with Video Marketing on grunge wall background3.  Making a Statement with Videos:

Create an true impact with a powerful promotional message through video content on your social media pages. According to SocialMediaToday.com landing pages that included videos see an 86% increase in conversions. You will want to utilize informative content marketing to reach your customers while drawing them in even further through a powerful video message. In the past text and photos were sufficient to market your online business through social media and newsletters, but in the future a video will help drive more traffic to your online store.

Strong Pace for Ecommerce through 2017

eMarketer Inc. projects “E-retail sales in the United States will grow at a compound annual growth rate of approximately 14% over the next four years. By 2017 online sales are estimated to reach a whopping $434.2 billion.  As mentioned above mobile devices will play a larger role in generating web sales. As it is also reported by eMarketer that smartphones and tablets now account for 11% of e-commerce sales. It predicts that share will reach 25% by 2017. EMarketer says it bases its forecasts on historical data from the U.S. Commerce Department and on data and trend analysis from e-commerce experts.”

While they also report from their latest forecasts, “worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.5 trillion. They are reporting this growth will come primarily from the rapidly expanding online and mobile user bases in emerging markets, as well as, the increases in mcommerce sales, advancing shipping and payment options, and the push into new international markets by major brands. “

One of the most successful times of the year for ecommerce is the holidays! This is due to the fact that consumers would like to avoid crowded stores, busy parking lots and heavy traffic when shopping for holiday gifts. The Monday after Thanksgiving, which is referred to as “Cyber Monday”, has become the most important online shopping day in the U.S. Online business have taken the concept of Black Friday to the internet as they bring consumers into their online stores with special deals. In 2013, U.S. online shoppers spent 1.74 billion U.S. dollars on this day, making Cyber Monday 2013 the biggest online spending day of all time.

By examining this information you can see the future is bright for ecommerce! You do not need a crystal ball to see the impact the ability to shop online has given consumers. They are using the power of the Internet to shop at online businesses to find products to fit their needs. The key for the future is for online businesses to provide easy and convenient online shopping experiences; while marketing and socially reaching their consumers by opening the virtual doors to their online store on any type of device at any time!

To find out more about ecommerce and becoming the owner of an internet based business go to www.Pure-Ecommerce.com.

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