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Category Archives: work from anywhere

Become Independent! Be Your Own Boss When You Start an Online Business

Declare Your Independence And Start An Online Business 

By: Bailey Holtz

As we celebrate the Fourth of July, many Americans start getting those sentimental pangs of pride in their chests. We feel truly grateful for things we may take for granted normally: independence, freedom, opportunity. These are hard-won rights we get to enjoy every single moment of our lives. It’s part of the joy of the Fourth to be able to reflect on these. 

However, the same feeling of freedom and liberty we enjoy as U.S. citizens don’t always extend to our work lives. As free as we are as Americans, as employees, we might feel a little more like cattle. You may be feeling your company overworks and underpays you, right? Our assignments are uninteresting at best, and stultifying at worst. And we have no control over what we do with our days spent doing the daily 9-5 grind. We wither away for years, toiling at a job we hate. Until we finally retire, by which time our best years are already behind us.

Do you want to become more independent in your work-life? We at Pure-Ecommerce don’t think that’s a good way to live. We feel that even in the work world, we should be able to exercise the same right to freedom that we do in every other aspect of our lives. Starting one’s own online business is the perfect way to do this. We feel NOW is the perfect time to do this as we celebrate Independence Day! 

That’s why we’ve compiled a list of reasons why the freedom you’ll find in starting your own online business is worth the effort. Plus, making the decision to take this step in your life is an amazing way to celebrate YOUR own independence!

Free Yourself From Corporate Life

In his ground-breaking book Drive: The Surprising Truth About What Motivates Us, Daniel H. Pink names three items as the qualities humans need for their work to be fulfilling to them. As quoted in this Medium article, these items are: 

  1. Autonomy
  2. Mastery (the ability to master a task given to us)
  3. A sense that we are helping accomplish something we believe in; that our work has a purpose. 

These are all partially or completely absent from most corporate positions. In most corporate roles, it is nearly impossible to have any sort of autonomy. We do what our bosses say while not questioning it. Then when we are done, we get another assignment and start it all over again. 

We may feel that we can master a task at our job. However, once it is mastered, there may be no room for continued growth, or opportunity to continue learning. Isn’t that what we all desire? 

And if we’re lucky, we may feel good about the company’s mission. Although, the distance between our work and the overarching aim of the company is so great, and the layers of bureaucracy so many, that on a daily basis, it can be difficult to summon any sort of natural enthusiasm for our jobs. Are we describing your work-life? If so, don’t you think it’s time for a change?

We spend an outrageous amount of time at work! Approximately one-third of our lives, according to a piece from Gettysburg College. So shouldn’t that time at the very least be fulfilling? We need to finally give the corporation the boot! It’s time to start over in a new environment where we have freedom, mastery, and purpose: our very own businesses. Pure-Ecommerce offers many online business opportunities including ready-to-go online business, custom design website or build your own business. All perfect options to help you kick the corporate habit! 


In the work world, flexibility is synonymous with freedom. Flexibility means we can choose how we spend our time. What we work on when, what time we go home, and where we work. It’s something you don’t find in most 9-5 jobs. However, when you do, the expectation is that…you are just working all the time. This is something Business Insider covered regarding Google’s work culture, for instance. True flexibility means you can decide when to work and when to stop. Flexibility means you can decide that your daughter’s afternoon tennis match is more important than sending work emails.

When you decide to start an online business you have all the flexibility in the world. You can dictate what your days look like, and everything operates on your schedule alone. Never again will you have to punch in and out. Or limit your personal time to weekends and a few measly “personal days” a year. With a Business in a Box from Pure-Ecommerce, you’ll save yourself time by choosing a design-ready website in a niche market you love! With hard work, dedication and a desire to be successful, you can build an online business that gives you the freedom and flexibility you need in your life!

Follow Your Genuine Interest

The notion that every worker must be “passionate” about their work has been debunked. Humans don’t have innate passions for certain professional activities that merely need to be discovered so that professional bliss can be achieved. However, humans do have natural preferences and strengths which we either fail to see or simply take for granted. We may spend a lifetime squashing down our love of interior decorating because it’s not a practical career. Or ignoring our incredible people skills because we don’t need them in the office we work in. There are many, many people sitting in a work environment doing a job they are not passionate about. You do not need to feel like you missed your calling. There is still time to put your passion to work for you! 

By starting your own online business, you can actually do the things you like to do. This will allow you to excel farther and faster than you ever would in an environment not built for you. If you have a love of quality leather goods. Then you can build a custom business with help and support from the team Pure-Ecommerce. In this instance, you can start sourcing and selling the beautiful purses, belts, and wallets that already line your closet. If you are in love with your furry friends then a fun to run online pet business is for you! No matter your passion, you have many different options in starting your own online business. Just pick your favorite!

When you start an online business and can bring your interests and strengths to bear. It allows you to free yourself from work that cripples and limits your potential! You are freeing your strengths and interests so they can grow and flourish. 

Become Independent!

If you love all the positive qualities that Independence Day stands for—freedom, independence, opportunity—then you should take them to heart. Bring some of that red, white and blue spirit as you become an ecommerce entrepreneur! 

For more information about the ecommerce consulting services offered at Pure-Ecommerce visit our website now at You can create your own website portal account by going here. This will give you access to our pricing and website option to select the right one for you. Plus, we’d like to invite you to schedule an Introductory Call. We can discuss any questions you may have when deciding to start an online business. Happy Independence day to you – declare your freedom and become independent!

Summer Sales: How They Can Work for Your Internet Business

By: Bailey Holtz

Benefits of Summer Sales & How They Can Help Boost Your Internet Business

Summer is the season of fun—and not just for kids and their families. Businesses, too, can have a blast bringing in additional revenue this season. During the summer consumers have more time on their hands. They are out doing more activities and taking more trips. This means they have loads of time to spend shopping online during the summer! That’s why this is the perfect time to run a sale or promotion. At Pure-Ecommerce we want to introduce you to some amazing tools not only to help you bring in more sales. We also want to raise awareness about your business through promotional content and additional messaging. Let us walk you through the benefits of summer sales. Plus, how to get your very own successful summer sale up and running. 

Consumers love the convenience of shopping online to find all their summer essentials!

Summer Spending 

It may surprise you but the summer season when consumers are spending, spending, spending! According to Ezonomics, respondents to an online poll overwhelmingly stated that they spent the most money during the summer time. A whopping 55.2% of respondents declared summer was their big spending season. While others only voted a mere 3.5% for spring.

It’s easy to understand why consumers are spending more money during the summer. People are paying for vacations, beach gear, outdoor activities, new clothes, outdoor living essentials, and the list goes on. According to The Ladders, Americans spend $305 more on socializing during the summer than during any other season. With people spending more money, summer is a great time to make your internet business more visible. You can offer up your own reasons for them to spend their money at your internet business! 

Entice online shoppers to shop your online store with a Summer Sale!

The Ever-Popular Sale

In today’s massive and varied buying landscape, promotions, sales, and discounts are more important than ever! They are important to an internet business owner in gaining and retaining customers. We’ve seen many versions of sales and promotions over the years. Whether it’s a humble hand-painted sign, in-home mailer or individual coupons to customized deals that land right in one’s inbox. Of course, the practice of offering sales is not new. However, it still totally works because face it everyone loves to get something on sale!

According to Hub at Johns Hopkins University, consumers are just as motivated by sales and promotions as ever! As part of a Johns Hopkins study, researchers defined two separate sets of consumer behaviors. They are based on the consumers’ differing affinities for sales. They are as follows:

  • “Value-conscious”: Consumers who take advantage of sales merely for the benefit of saving money. 
  • “Deal-prone”: Consumers who make purchases because they derive a psychological benefit from feeling like they got a deal. 

It helps to understand this distinction when crafting your promotion. Deal-prone shoppers, for instance, may be more willing to take advantage of a 2 for 1 deal. While the value-conscious shoppers may balk at the idea of paying more. But then they’ll make a purchase when they receive a percentage off the full price. Either way, the conclusion is clear: no matter what, offering discounts and special prices will get the attention of consumers. 

Your sale should have a seasonal theme, a clear-cut special offer and timeline to ensure shoppers are clear on what you have to offer!

Theme, Sale, and Length 

Now that we’ve crunched the numbers and shown that summer sales are a worthy investment of your time and energy. Now is the time when you get to put your “business-owner hat” on. You can decide what type of sale will be best for your particular internet business and the goods you offer. 

There are many different variables you can tinker with including…

  • Product on sale
  • Time span of the sale, and
  • Discount offered during your sale

The possibilities can seem overwhelming at first. That’s why according to VendHQ, the first step must be to come up with an objective for your sale. Without a defined objective you won’t have enough parameters to run it successfully. You may end up offering all your merchandise at a discounted rate…forever!

For example, maybe you would like to use a sale to drive new customers to your homepage. In that case, a relatively broad sale will fare better. Or if you’re trying to promote an under-selling item, then keep the sale limited to that item. In this case, you will want to entice customers with a steeper discount on the item. And if you’re trying to build excitement about a new product or line you’ve just introduced on your website. Then you’ll want to devise a sweepstakes, promo code, or contest to get your consumer base engaged and interested. 

Determining the scope of your sale is a delicate process that will require fine-tuning before you’re ready to launch. You know your site and your merchandise better than anyone. What sort of sale will get people interested? How much can you afford to reduce your prices? Take some time to make calculations, and if this is your first one, don’t be afraid to keep it small. You’ll always have time to build up to bigger, more involved sales.

Keep in mind, consumers, LOVE a sale, they want to feel they are receiving a good deal! It is important to keep your sale clear cut. Here are some helpful guidelines to follow:

  • What’s on sale: All products, a specific category of products or one particular product.
  • What discount you’re offering: $ dollar off, % percentage off, free shipping on a certain amount purchased, etc.
  • When to purchase by: Have a countdown clock on your website or advertise a specific end date to the sale.
  • How they receive the discount: Either offer a specific coupon code or mark select products at a discounted price.

Capture the attention of online shoppers with a seasonal theme!


Once you’ve figured out the specific parameters of your sale, it’s time to assume your responsibilities as “artistic director” of your internet business. Now is the time to decide what theme your sale should have! Developing a theme may seem superfluous, but it’s not. Consistent branding helps consumers better remember your sale. If they’ve seen imagery or branded messaging they’ll be more likely to revisit your website and check out your sale. For more information on branding, check out this article in Brandingmag. It’s about branding more broadly, but the principles apply to branding of sales, too! 

For your fabulous summer sale, try to incorporate summer imagery and ideas. For example, beaches, backyards, cookouts, ice cream—any pleasant image of summer can be the setting and theme for your sale! Then, build your specific merchandise into the theme, if possible.

For instance, if you own an online furniture business (and if you don’t, you should definitely consider it!), you could come up with a “Summer of Home” theme. The sale can be built around the idea that the right furniture can help you relax at home. Paint the picture it is better to have a “stay-cation”! Do some brainstorming and come up with some fun summer+merchandise pairings. This may be the most fun part of owning your own internet business! 

It is important to use seasonal theme imagery along with catchy buzz words that relate to the season. Try these – Sizzling Summer Savings, Beat the Heat with Hot Savings – Enjoy ____% Off! or Sweltering Heat = Flash Sale! You get the idea, right? Once you have your seasonal theme and buzz words you can then top it off with a tempting discount. All elements you need to draw summer shoppers into your online store! 

Engage your followers and promote your sale on social media!

Mobilize your Social Media Following

Social media is GREAT for sales. There are few better methods of communicating quickly and interactively with consumers who have expressed an interest in your business. Social media can be used during a sale to help gather quick responses and engagements from your followers. 

Wishpond has a comprehensive list of types of promotions you can run on social media. They include sweepstakes, photo contests, referral promotions, and hashtag contests.

A great way to solicit responses from followers is to ask a question about their personal experience that goes along with your promotion. For instance, if you own an online furniture business you can ask followers what their first big furniture purchase was. You can let followers know when they respond they are entered to win a product from your website. You can select one winner on a designated date. Then you can simultaneously announce a sale happening for all those who didn’t win the contest. This is a great way to not only interact with your followers but also great for promoting your current sale.

Photoslurp offers up some examples of excellent social media promotions for you to browse. Your followers’ responses will also help you understand who your customers are, and what they want to see from you. It’s an excellent data-gathering tool. Plus, a way to broadcast promotions, and the possibilities for fun and creativity are endless! 

No matter what your business, you can reap the benefits of the summer spending mood! Take stock of your online store and what you hope to accomplish this season. Then start building your amazing summer sale! 

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Pure-Ecommerce has been featured in many top shelf magazines such as Forbes, Entrepreneur and MarketWatch