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Category Archives: work from home businesses

Show Your Independence—Be Your Own Boss!

Pure-Ecommerce-True-Independence-Blog

By: Catherine Perry

Independence. What does the word mean to you? Isn’t it time to show your independence and become your own boss!

You may say “freedom” or “self-sufficiency” or “being in control.” Independence means many different things to different people. But, more often than not, the word “freedom” comes up when people think of being independent. In the U.S., this month of July has us thinking of independence because of July 4th, our Independence Day holiday. So, this month we started thinking about other scenarios where independence is a theme. The first ones we thought of are owning your own business, being your own boss, and working from anywhere. Now, that’s true personal independence!

What People Want

We did some research on the trend of working from home and found some interesting information. In the past few years a lot of studies have been conducted on companies allowing their employees to work from home, and they are showing increases in both the desire of employees and the companies getting on board.
What are some of the reasons employees want to work at home? In a Forbes magazine article, “Top 10 Benefits of Working from Home”, published in 2012, the author listed the top10 reasons employees they surveyed preferred working from home:
Pure-Ecommerce-Benefits-Of-Working-from-Home-2

Work/Home Balance

The majority of people who work outside the home have a longing desire to have the perfect work/home balance. Whether you are a parent or not, you have a yearning to be at home while at work. You often fill pulled in so many different directions and it leaves you feeling unsettled. Admit it, this is not a good feeling! You have the desire to find the ultimate balance in order to create a sense of peace in your home and work life.
Work/home balance is the number 1 reason people want to work from home, but other reasons are important as well, like a “less stressful” workplace, a “quieter atmosphere,” and “less distractions.” And, we would like to add another highly valued reason why people want to work away from an office–you may be able to work from anywhere!

Flexibility

PC Magazine reported a survey showing that 97% of the people who responded said that “a more flexible job would have a positive impact on their quality of life.” And, 4 out 5 said they thought having more flexibility at work would make them healthier. (http://bit.ly/1keGrSm). That’s right, people said that they thought they would be healthier if they had more flexibility at work!
Okay, but so far this information we’re talking about is focusing on “employees” who were surveyed, which means that these respondents work for companies. Guess what…even when an employee is working remotely from home, he/she is still being managed, supervised and monitored by company managers—even though it is virtually. So, really they aren’t totally “independent” or “free,” are they? But, you probably realize that already.

True Independence is Being Your Own Boss

Are you interested in true independence? If so, then you’re looking at owning your own business and being the boss who is running the show. Can you picture yourself being in control of your work each day? Can you picture yourself working from home with a flexible schedule? You could have better work/life/family balance. You could have more time for “life” things—catching up with friends, taking the children to play-dates, engaging in a sport like golf or tennis.
Owning your own ecommerce business allows you the freedom you may yearn for. Two of the benefits of owning an ecommerce business is the ability to 1) work from anywhere and 2) have a flexible schedule. Another benefit is being the “boss.” Being the one who makes the decisions, leads the company, sets the goals, designs the plan and makes it happen is truly the definition of “independence.” This is the big one, folks. If you want the freedom that owning your own business brings and the flexibility to work when and where you want to, then you should strongly consider owning an ecommerce business.
Maybe this quote by Paul J. Meyer in his book “Dynamics of Personal Time Control” speaks to you just as it has to thousands who have gone “independent” in their careers:

Pure-Ecommerce-Quote-Paul-J-Meyer-Blog

Let us at Pure-Ecommerce help you make your dream of being independent and being your own boss happen! In recognition of July being the month of “independence” in celebrating the 4th of July, we’re having a “Show Your Independence Sale” this month. During this special offer you will receive $850 off your choice of any of our ready-made internet businesses, as well as, 50 hours of ecommerce consulting and 2 years access to our exclusive eLearning Library! Take a look at the variety of businesses we offer. This great deal is through July 31, 2016 only. So go ahead, get started with an ecommerce business and begin your future of independence!

Top Online Business Ideas – Starting an Online Baby Boutique

Top Online Business - baby

Thinking of starting an online baby boutique? I would like to provide some pertinent reasons to why this is a top online business idea!

With 3 babies born every second it can be a very profitable and lucrative business online. It can also be a lot of fun selling adorable little baby items. This is why starting an online baby boutique is one of Pure-Ecommerce’s top 10 internet businesses ideas for 2015. See the complete list by going to http://pure-ecommerce.com/blog/2015/01/top-10-internet-business-ideas-2015/.
First let’s consider these statistics about selling baby products……
  • The baby care market was worth 44.7 billion U.S. dollars in 2011 and is expected to increase total sales to 66.8 billion U.S. dollars by 2017. (See graphic below)
  • According to Statista the global baby care market is expected to increase its total sales to 66.8 billion U.S. dollars by 2017.
  • Possible growth drivers for the baby product market increase can be attributed to the fact that baby care products are used for longer periods by the infants. Plus the industry is seeing that parents want the best available products for their baby, therefore disregarding the cost of certain products.
  • IBIS World reports “The Online Baby Product Sales industry learned to run before it could crawl, and it shows little signs of slowing. Strong growth is attributed to the ease of online shopping and a rise in consumer spending since the recession.”
  • They explain the growth of the industry further,  “Online Baby Product Sales industry is currently in the growth phase of its life cycle, which is evident from its rising contribution to the overall economy, rapid technological change and strong growth in industry participation. Industry value added, or contribution to the overall economy, is expected to increase at an annualized rate of 13.2% over the 10 years to 2020.”
 Screenshot 2015-05-01 11.54.06

Drop Ship versus Holding Inventory

The baby industry offers a vast number of vendors that are willing to drop ship their products. But at any time you can also choose to have instant inventory. Meaning you can buy a small amount of products and reorder as needed. You could also do a mixture of drop ship products, as well as, having some inventory on hand. Drop shipping baby products offers several benefits including:
  • Good margins
  • Quality vendors that are willing to drop ship to the right type of stores
  • Large product selection
  • New vendors, artists and manufactures emerge frequently
To learn more about drop shipping request our free ebook, “Affiliate Marketing vs Drop Shipping” here – http://pure-ecommerce.com/free-ebooks
We explain the supply chain method of drop shipping here.

Marketing Ideas for an Online Baby Boutique

Of course, the main way to market any online business is through the proper use of social media, newsletter marketing, video marketing and search engine optimization. However, with baby related products you can really think outside of the box! I would like to share the following ideas with you.
1. Baby Registry
Having a baby registry on your online baby boutique allows customers to register their “wish list” of products to their friends and family. It also means your customer is now going to send out your site to those people on their registry, therefore, introducing them and offering free advertising of your online business.
2. Pop Up Store
I love the idea of a “pop up” store. This is where you pop up a store for a day or even a week. I have seen this done in many creative ways such as a kiosk in the mall or renting the space from an outside strip mall. The owner may be having a hard time renting their store front and you can offer them rent for a week by doing a pop up store. Obviously, the build up of marketing the pop up store would be important. A great way to build momentum before the “opening” of your pop up store is to reach out to your follows through social media, local advertisement and local parenting groups. You will want to ensure your customers know when, where and what you are offering them!
3. Arts and Crafts Show
You could purchase a small amount of inventory and sell it at a local arts or crafts show. During the show you can also give out postcards inviting the customer to view your site. Or you can have iPads available to show off your online baby boutique in person. Having a one-on-one interaction with your customer is a great opportunity to reach them. Attending an arts and crafts show allows you to network with other vendors as well.
4. Sponsorship of a Mom’s Group
You could sponsor a mom’s outing, luncheon, picnic or even home party to introduce your target market to a small amount of inventory. You could also offer ordering opportunities via the party. Don’t forget even it is a smaller party word of mouth after the event can help you reach many more potential customers!
5. Interactive Section on Your Website 
The baby industry offers a unique opportunity online as moms are thirsty for information about their baby’s. Offering good and useful content that will bring a mom back to your online baby boutique is critical for building a community and creating a memorable shopping experience. It should also be a place to go to learn. Adding fun tools like information on baby’s horoscope or a baby-naming tool can help potential customers find your site when possibly looking for other information such as baby names.

It’s a “Bundle of Joy”

Owning an online baby boutique can be a virtual “bundle of joy” for you. Your website can provide both a rewarding and creative experience. Getting to mingle with new moms who are in a very exciting time of their life can be very fulfilling and just plain fun to go to work everyday. The statistics don’t lie and people will never stop having babies, which makes an online baby boutique a top online business to consider.
To view all our online baby boutiques for sale visit www.pure-ecommerce.com

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