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Category Archives: work from home

5 Benefits of Owning a Home-Based Internet Business

By: Catherine Perry

Are you looking to get out of the rat race of a 9-5 job? Do you want to spend more time with family and friends? Are you ready to live a more balanced life? Then owning a home-based internet business may be the right decision for you!

Working for a company, especially a large one, isn’t what it used to be. In previous years, people would get a job with a company and keep it for 30+ years. They would then retire with great benefits. The company took care of their employees by providing good health insurance, competitive wages, and a retirement pension. There was the option for upward mobility and a path for career development. You had comradery with fellow employees; you grew by developing skills and sharing experiences from the work, and you were rewarded for it. However, things have changed!
Today it is a totally different scenario. Due to the workplace being so different this has to lead many people to look at other work options that provide benefits they can’t get working for a company. Because of this shift, more people are opting to start their own companies and enjoy the benefits of having a home-based business. According to Forbes in the article “16 Surprising Statistics about Small Businesses,” more than 52% of all small businesses in the U.S. are home-based.
One of the most popular businesses to operate from home is an internet business. It is an easy start-up process and there are many industry options from which to choose.  There are internet businesses that provide services and/or products in thousands of different industries. The internet is open for business 24 hours a day, 7 days a week to a global audience, giving it a huge competitive edge compared to the brick-and-mortar store. According to the Small Business Association, owning a home-based internet business gives you “access to the same types of tools and marketing opportunities used by major corporations.”
This is why we want to focus on 5 benefits of owning a home-based business that we think are some of the most important. Some of these benefits may be ancillary to the profits and ease of operating a home-based business; however, you may find they are the most valuable to you.

Benefit #1: You Can Direct Your Own Course

When you own your own home-based business, you are the boss and drive the ship! It’s yours and it is entirely up to you to work it and make it successful. You make all the decisions—both the important decisions, as well as, the not-so-important ones. No one tells you how to work or when. You work hard and gain the rewards. If you have an entrepreneurial spirit, this is a great way to make your mark and direct your own course in life.

Benefit #2: You Have a Flexible Schedule

Owning an internet business and operating it from your home allows you the ability to have a more fluid, flexible schedule. You get the work done either when it needs to be done or when you would like to get it done. You have the flexibility to make more time for friends and family. You’re able to be with your children when they are sick and spend quality time with people in your life that you can’t with a 9-to-5 work schedule. Additionally, you have more time for other things like exercising and running errands when you have a home-based business. In our opinion, this is one of the most valuable benefits of owning your own home-based business!

Benefit #3: You Can Increase Productivity

Working from home provides an environment where you can be more productive. In a traditional work situation, most people find that their productivity level decreases due to constant meetings and interruptions. By working at home, your ability to focus can improve exponentially, thus allowing you to get a lot more done in a shorter amount of time. And, of course, being more focused and productive give you more time to do other things—things you don’t have time for when you aren’t the boss!

Benefit #4: You Keep More of the Money YOU Make

When you own home-based business, you’re able to keep more of the money you make. There are several reasons for this.
  1. No commute (save money) – This means you don’t need to spend money on gas and the wear-and-tear on your car. According to the U.S. Federal Highway Administration, the average American spends 348 hours each year commuting. You can’t put a price on having more time!
  1. Work clothes budget (save money) – You set the dress code! If you want to wear your pajamas all day, you can – you’re the boss! The money spent on work clothes can be very minimal. This will give you more money to spend on the things you want to fill your life.
  1. Tax benefits (save money) – There are many tax benefits to owning your own business and working from home (so many that we won’t attempt to delve into them all in this article).  You may be able to deduct portions of some home-related expenses against your business income. Such expenses as mortgage interest, property taxes, utilities, and repairs and maintenance may qualify. And, though you can’t create a loss with your home office expenses, you can carry them forward to future tax years in the event you don’t have enough business income to use them up in the current year.
  2. Lower overhead costs (save money) – Working from a home-based office keeps your overhead costs low as you are not renting office space or phones or paying for office utilities. Lower overhead costs are definitely a plus when owning your own business. Low overhead and low operating costs make an ecommerce business ideal for anyone looking to run a home-based business. With an internet based business, you have minimal start-up costs and when you choose to run a drop ship business you do not have to hold any inventory, which keeps your overhead even lower.  An online business does have costs associated with the setup and management, but they are minimal compared to owning any other type of retail store.

Benefit #5: You Stress Less

You can experience less stress when you have the benefits we’ve outlined above. Imagine having less stress when you are trying to juggle childcare and the demands of work and family. Instead, when you have a home-based business you are able to stay home to take care of the things in your life that mean the most. Having a flexible schedule that allows you to get more done in a shorter amount of time is also a great way to decrease your stress level. Not having to commute in traffic to get to a workplace definitely alleviates a big stressor. You have less stress when setting your schedule. Can you feel the stress lightening by just thinking about owning a home-based business? Imagine it.
Though we think these are the top 5 benefits, we have only touched the surface. Take a few minutes to really envision your life if you were to own an internet business and work from home. Ask yourself these questions and visualize the answers…..
  • What would owning a home based internet business look like to you?
  • Would it improve your life?
  • What are the best benefits for you? (Probably all of the above!)
Owning a home-based internet business can impact the quality of your life in so many ways. Explore some of our options by going to to check out our collection of ready-made internet business and custom internet business opportunities. All you need is an entrepreneurial spirit that gives you the drive and discipline. To quote Kevin Systrom, a co-founder of Instagram, “There’s no better time than now to get going.” If you have questions about starting your own home-based internet business, we invite you to schedule a FREE phone consult to discuss them with our owner, Jeff Varner – Schedule Here.

Be a Woman Entrepreneur – 6 Online Business Ideas For You!

By: Catherine Perry

Are you a women looking for a business that gives you freedom to make your own schedule and flexibility to work from home? Then you should consider starting your own online business. Here’s six online business ideas to get you started!

Life is full and very busy. Most of us are trying to balance work life, family life, and personal life. And…it’s not easy. At Pure-Ecommerce, we are sensitive to these issues. Our founder Jennifer Varner created Pure-Ecommerce as a work-at-home woman (WAHW) because she was looking for an opportunity to work from home and be there for her children. You can read more about her legacy and her husband, Jeff Varner’s, mission to keep it going for their children on our tribute page here. This is one of the reasons why we are dedicated to helping women become entrepreneurs while leading their busy lifestyles!
What if you could change part of the whole busy-life equation and alleviate some of the frenetic pace by changing your work life—how would that feel? An online ecommerce business offers great opportunities for creating income and having a flexible schedule by working from home! Opportunities that are extensions of your interests can add “icing on the cake” by providing creative outlets for these passions.
Whether you are a stay-at-home mom and are looking for a creative outlet with income potential. Or you might just want to replace your day job and be your own boss as a WAHW. Or maybe you are a women entering the next phase of her life in retirement and are in search of a business opportunity. Pure-Ecommerce has a variety of online businesses for you! We thought we would highlight 6 online businesses in this article that could peak your interest: baby, wedding, jewelry, spa & personal care, lingerie and spirituality.


Shopping for babies is big business! And, given the fact that a baby is born every 4 seconds, there are a lot of opportunities for this to be a booming industry! As we outline in a previous blog post, “Internet Baby Boutiques are Big Business”. Here’s some interesting statistics we wanted to share with you on the baby industry:

The experts cite many reasons for this growth, such, as many people are starting to have children at a later age and this typically means parents have more disposable income. Additionally, the convenience factor of shopping online is a major factor in the baby market.
With this convenience, the number of babies born and the product innovation in the industry, this niche market is proving to be a very lucrative business! If you are interested in exploring an online business in this area, you can see our collection of online baby boutiques HERE.


There has never been a better time to purchase an online wedding favor business. In a previous post, we share some of the main reasons starting an online wedding favor business is a top online business idea and you can review them by going HERE.
Couples are spending more on weddings than ever before! Favors, gifts, and personalized items comprise a large part of the online wedding business. The convenience of shopping online for busy brides and grooms cannot be overstated. The bride loves to shop online and have everything delivered to her door so she can focus on planning and creating the ultimate experience to remember. Here’s a few statistics about the wedding industry to consider…..

We think this is a great industry for women to own their own business as many women have planned or will be planning a wedding in the future. They remember the “feeling” they felt during that time and now they want to help happy couples prepare for their special day. To find out more about owning a wedding favor boutique website and see our current collection go HERE.


If you love jewelry and bling, an online jewelry website may be in your wheelhouse. The consumer appetite for affordable trendy costume jewelry is growing by leaps and bounds. Why not indulge? It’s easy and doesn’t cost much! Such items as earrings, necklaces, bracelets, brooches, and cuffs are purchase like hot cakes. It’s fun to shop online for these types of items. Consumers love the convenience of 24/7 online shopping and it shows – Many of the big box stores are seeing declines in their in-store costume jewelry sales and, as a result, are decreasing the footprints in their costume jewelry departments. Take a look at these stats about the jewelry industry to help you decide if this is the right industry for you!

These are strong reasons why you might want to look at a jewelry online business. Check out the ready-made online jewelry websites for sale at Pure-Ecommerce HERE.

Spa & Personal Care

Women love to be pampered! Whether it’s a special day spent at the spa or taking the time to pamper themselves at home, the spa and personal care industry is one women want to spend their money. Factors fueling the personal care products market include higher consumer spending power, new products, better consumer awareness, advertising and lifestyle changes.
This type of online business gives you the option of offering shoppers many different product categories to pamper the body from top to bottom! Another great factor is with personal care products consumers are consistently purchasing these types of products. They are also more prone to try new products and will continuously purchase the products they know work best for them. Here’s some interesting stats to take into consideration when exploring this industry:


Are you interesting in starting a niche market online business? Then you should consider owning an ecommerce business that offers beautiful and elegant lingerie to help women show their softer, sensual side! Both women and men shop online for lingerie. whether they are looking to update their intimates, need something special to celebrate a wedding, anniversary or birthday, or maybe simply want something new to make them feel special.
Many women are more comfortable shopping online and the comfort of their home to find bras, panties, pajamas or sexy lingerie. That’s why we think you should consider starting an online business specializing in lingerie and here’s some statistics to back-up the power of this industry:

Do either of these last two industries peak your interest? Then check our Specialty Online Boutiques For Sale to see our collection of spa,  personal care and lingerie websites. You also have the option of creating your own custom design website in these industries to offer the types of products you desire to help women pamper themselves!


As we all know women love to take care of others and to “feed” their souls! Spirituality is an industry that can help you reach the masses. People are shopping online to find a variety of products from inspirational books, music, home decor, jewelry, gifts and much more! so We wanted to share these stats with you……

Want to help others feed their spirit? Then take a look at the Spirituality Ecommerce Businesses we have to offer at Pure-Ecommerce. We like to build a variety of online businesses to help our clients reach some of the most popular niche markets in the online marketplace. Let us help you too!
These are just 6 business ideas that you may find interesting. Take a look at our website ideas as you consider your opportunities for a situation where you work from home. Go ahead and take a step in creating less stress and more flexibility in your family life by owning your own internet business!

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Pure-Ecommerce has been featured in many top shelf magazines such as Forbes, Entrepreneur and MarketWatch