Owning an online children’s boutique makes sense for a variety of reasons. By 2020, the number of children in the U.S. is predicted to reach somewhere around 80 million – that is about 14% of our population according to the Federal Interagency Forum on Child and Family Statistics. It is a fact that parents and grandparents are spending more than ever on kids but there is also a surge in kid spending power according to Entrepreneur. This article reports that American Demographics magazine reports 4-12-year-olds spend more than $40 billion while ages 12 – 19 spend $155 billion of their own money. Maybe we should be asking our kids for a loan!
Kids are savvy shoppers and so are their parents and grandparents. We’re all turning to the ease of online shopping and our kids are definitely more computer savvy than we adults are. There is huge marketing potential for all ages in this industry. Online children’s boutiques are thriving because of the increase in online shopping but also because of the size of the market and the ease of promoting the business. While starting a brick and mortar children’s boutique requires a great amount of capital, starting an online children’s boutique takes very little, especially if you use drop ship vendors so that you don’t have to carry any inventory. Drop shipping means the vendor ships directly to your customer and you never touch the item. This greatly reduces the amount of capital you need to start a business and removes the hassle of shipping products from the small business owner.
The key to operating a successful online children’s boutique is to have a well-designed website that is fast, user-friendly and that the search engines like. This may seem like a barrier to entry if you have no ecommerce experience but that is where a company like Pure-Ecommerce comes in. Our ready-made internet businesses for sale come fully loaded with products and include 40 hours of ecommerce training. We are with our clients every step of the way. Once you purchase the website, you own it completely and you’re calling the shots, but we are still there to help you. We’ll teach you what you need to know to run your ecommerce business. From setting up your business structure to creating a marketing plan and optimizing your site for the search engines, our consulting covers it all. This is the difference between our company and others. Anyone can design a website for you but then what do you do? We not only teach you, but we also show you with concrete examples in our eLearning library which you’ll have 24/7 access to. Our training is designed for those with no ecommerce experience.
Owning an online children’s boutique may be just what you’ve been looking for. Here are a few statistics to help you understand this industry:
- According to ReportLinker, the worldwide children’s clothing market is expected to exceed $186 billion.
- The Gordon Brothers Group reports that industry revenue for the children and tween apparel industry represents $10 billion in revenue and that online clothing sales will see a major increase within the next five years.
- Punchbowl reports kid’s birthday parties are a booming business and that the average consumer will spend $10-25 per birthday gift. The added benefit – birthdays are year round!
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