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Helpful Tips for Online Business Owners Amidst the Coronavirus

coronavirus-tips

Tips To Keep You Motivated, Organized and Running Your Online Business During the Coronavirus Outbreak

Pure Ecommerce wants you to know, that our team is here for you during the Coronavirus pandemic. We want to bring you the best possible outcome for your business, as we struggle through these hard times. We would like to reassure you so that you can take comfort in knowing we are here for you. As you know and understand these are uncertain times, but we will strive to keep you informed of any interruptions in our services at this time.

We are sure you have been “glued” to the television or online trying to find out as much about what COVID-19 is and how it may affect you and your family. As you probably already know, Coronavirus disease 2019 (COVID-19), is a respiratory illness that can spread from person to person. The virus that causes COVID-19 is a novel coronavirus that was first identified during an investigation into an outbreak in Wuhan, China. You can learn more about COVID-19 from the CDC on what symptoms to watch for, find out if you’re at a higher risk, as well as, how to prepare your family.

At Pure-Ecommerce, we understand this is not only having an effect on your daily life but your internet business as well. This is why we wanted to share some helpful tips through these trying times.

Stay Safe and Healthy

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It is at the utmost importance that you stay safe and healthy so you can be there to not only run your household but your online business too. As part of your everyday prevention, The CDC recommends cleaning and disinfecting frequently touched surfaces and objects.

  • Cleaning refers to the removal of germs, dirt, and impurities from surfaces. Cleaning does not kill germs, but by removing them, it lowers their numbers and the risk of spreading infection.
  • Disinfecting refers to using chemicals to kill germs on surfaces. This process does not necessarily clean dirty surfaces or remove germs, but by killing germs on a surface after cleaning, it can further lower the risk of spreading infection.

Be sure to check out the CDC website for further explanation and tips on cleaning soft surfaces, laundry, your hands, food, as well as, disposing of trash to help you reduce the risk of contracting the Coronavirus. If you take the appropriate steps you can help to ensure you and your family stay safe and healthy during this time.

Stay Motivated and Organized

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When you own a work from home online business at any time it is important to create a daily schedule to help you stay motivated and organized. However, during this time it is even more important! Whether you’re trying to balance home-schooling your children or if you’re adding in caring for others at this time, we encourage you to create a daily and weekly schedule to help keep you on task. You will also want to create a to-do list. This will help you stay organized with what needs to be done daily for your online business and your family too.

We completely understand you may be overwhelmed with cleaning your home and planning meals for your family but it is critical to not let your website go unmanaged. Keep working your internet business daily! Take the time each day to write new content, add social media posts, add new products in order to keep your website looking fresh and in front of your customers. Also, if you’re still working through the Pure-Ecommerce Process and have e-commerce consulting time, keep going. Continue to work through the steps in the eLearning Library. Don’t forget our consultants are here to help you so reserve a consulting call to discuss any questions you may have about our step content.  Keep working, keep going, stay motivated and organized!

Watch for Vendor Updates

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Your drop ship vendors will want to keep you updated on any changes they may be experiencing during the Coronavirus outbreak. Whether their production or shipping is slowed or altered at this time, they will inform you so watch for emails or social media updates from your vendors. If you have not heard from a vendor reach out to them to see if there are any changes in their business. Taking the time to be informed and prepared will help you better run your online business and serve your customers.

Keep Your Customers Informed

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Communication during this time or any is key! You will want to inform your customers of any changes or updates about your internet business. If you’ve been informed by a vendor of back-ordered products, you will need your customers to know by updating this on the product descriptions. If you have been informed by your drop shippers of delayed shipping. Then take the time to add this to the content on their product descriptions on your website. This will help reduce any stress or confusion if a product is not available or may be delayed as people are affected by the Coronavirus.

Share Positive Information & Inspirations

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In these uncertain times, coming together is important to establish a feeling of community.  Even though we are all social distancing at this time it is important to remember to stand united! It is important to do what you can to spread positive information and inspirations to help others.

Whether it’s a personal story or one you’ve heard about online, share it with others to brighten their day. If you know of or see an inspirational quote share it on your social media pages to put a smile on someone’s face. People scrolling through your social feeds will appreciate it and be inspired to share with others too!

We at Pure Ecommerce want each and every one of you to stay safe and healthy. By standing together and following the protocol that our government has established, we can eradicate this Coronavirus pandemic and get back to life as we know it.

By taking these steps, you will not only keep your online business but your home running more smoothly during this chaotic time. From all of us to all of you stay safe!

5 Traits of a Catchy Domain Name

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Creating a Catchy Domain Name For Your Online Business Is Simple with These Five Traits

By: Bailey Holtz

You have the perfect online business idea. You know what you want to sell and how you want to sell it. You’re on an unstoppable roll and you’re ready to get started…but you don’t have a name for your website. Suddenly, your online business idea comes to a screeching halt. How can you start an online business without a catchy domain name? 

The bad news is, you can’t. If you’re hoping to have a website, you’re going to need a domain name for it. The good news is: Pure-Ecommerce is here to help you with that! 

If you feel overwhelmed by the enormity of such a decision, we fully understand your trepidation. Selecting the right domain name for your new website is a somewhat pressure-laden decision. You need your domain to be both descriptive of your niche, as well as, “catchy” and attention-grabbing. Domain names like “refurbishedlawnfurniture.com” leave no doubt as to what the owner sells, but lack salesmanship. Meanwhile, domain names like “livelaughlove.com” certainly bring a smile to our faces. However, it offers little insight into what the seller is offering.

The key is to strike a balance! You want the name to be pragmatic, but also gives clues to the customer into what you sell. Finally, you’ll want your domain name to hook them in with a memorable and catchy name! 

If you’re worried that you won’t be able to strike that balance, then read on! We’ve compiled some guidelines to adhere to as you begin your journey to finding the perfect domain name for your online business.

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Keep It Simple

In general, the shorter and sweeter your online business name, the better. Your goal must be to create a name that people will remember without having to Google. Remember You are also trying to build a cohesive brand image. Therefore, you do not want a long, complicated domain name does not serve that purpose. 

If you already have a unique business name that also describes the goods you offer. Then you are probably already set! If you don’t or are seeking to use a domain name that is not your business name. You’ll want one that signals to customers what you are selling without being too detailed. So a name like “indoorplants.com” will work, while a name like “indoorplantssucculentsandvegetableseeds.com” will not. Think in broad strokes; get the gist across and let customers discover the rest of your offerings for themselves. 

Also, think about names that could be pronounced in a few different languages. This will help you expand internationally if you choose to do so! 

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Build-in Keywords

When search engines crawl through billions of webpages to show you ones relevant to your search, they look at the first four or five words of the URL to determine if that page is worth displaying. So, one of your highest imperatives should be to incorporate a relevant keyword into your domain name. Hopefully, the name of your business already contains a keyword. If it doesn’t, though, consider adding one to your domain. 

Let’s pretend, you sell clothing and your store is called “Hawaiian Closet.” A great name for a store, but is it the best name for your domain? When someone wishes to search for clothing on Google, they might type in “men’s shirts.” This means that when Google searches through website URLs, they won’t see the word “clothing” in your URL. This will result in your site being less likely to rank highly. A solution could be to tack on the word “clothing” to the end of your domain name, making it “hawaiianclosetclothing.com.” 

If you would rather emphasize keywords over the brand in your domain name. You can simply create a straightforward, keyword-heavy name without the name of your business. The owner of Chloe’s Closet might simply call their domain: “hawaiianshirts.com.” 

Spend time thinking about how you can best combine keywords with your name. If you can’t do it effectively, then you must decide between using your business name or a keyword-exclusive name. 

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Limit Special Characters

Humans are inherently lazy computer users; we want to have to do as little finger-work as possible. So when deciding on a domain name, it’s best to stay away from wild characters like ampersands, numbers, and underscores. The simple reason is that they are not among the letters on our keyboards. They require extra finger-extending effort to type in. Sad but true.

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Experiment with Domain Extensions

We’re sure you’re familiar with the domain extension “.com” and “.org.” But were you aware there are now a whole host of other extensions, including “.biz,” “.store,” and “.info?” You may never have come across a page with such an extension, but for retailers, new extensions mean there are many more domain name options to choose from—and thank goodness for that! 

Because, let’s face it, in this stage of the internet’s lifespan, many desirable (and undesirable) domain names have been snapped up. Only the most naive new business owners hope to find “deliciouscupcakes.com” or “greatoutdoorgear.com” ripe for the picking. This means you either have to get creative with your domain name, or you can use a different extension. 

We recommend not only going with the ever-popular “.com” extension but also adding a “.biz”, or “.net” to your domain name so someone else does not take that version from you. You can also think about adding an extension that complements your domain name. For instance, if you sell fitness equipment, you could use the extension “.fit” and make your full domain: “iwannaget.fit.” Our preferred web host, Earth Girl Hosting, can hook you up with a domain and a nifty extension!

When you’re ready to search or register your new domain name you can go to EarthGirl Hosting for help!

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Avoid Legal Pitfalls

Be sure to steer clear of words that are copyrighted. For instance, using a word like “Puma”. This is a popular sneaker brand as it could lead to serious legal problems down the line. It is important to do solid research before settling on a final name. You need to ensure the domain name you choose is not already the name of another brand. Swing by the online United States Patent and Trademark office and conduct a search for other business names.  

We also suggest searching for the chosen domain or business name on social media outlets. You will want to search on Facebook, Twitter, Pinterest, and Instagram to ensure no other pages exist with the same name. You will want to ensure when a potential or current customer is searching for YOUR business they find it instead of one with a similar name.

Finally, once you’re certain there is no possibility of legal ramifications, you’ll want to trademark your own domain. This will keep your online business protected from brandjacking. 

Take your time in coming up with a domain name. It’s an important choice that you will have to live with for a while! However, if you need a little help coming up with the right name for your website, you’ve come to the right place! At Pure-Ecommerce we have hundreds of e-commerce business domain names to choose from. Click here to view them now!

Once you’ve come up with your creative and original domain name then let our team at Pure-ECommerce help you create your own custom internet business. We can help you create the exact online business you want.

The Custom Built Internet Business option allows us to build your website with your input along the way. You’ll be able to decide on your design, the products you offer, and much more.

If you like the idea of being mentored through the process but want control over the look and feel of your new site, this option is for you!

CLICK HERE TO VIEW PACKAGES

If you prefer our creative team to come up with the domain name and “look” of your new online business, we suggest you check out of collection of ready-made internet businesses. We offer online businesses in over twenty niche markets! Plus, they each already have their own catchy domain name. Swing by today and let Pure-Ecommerce help you embark on your business journey! 

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Pure-Ecommerce offers a variety of Ready-made Internet Businesses that include hourly consulting, eLearning Library access & a 10-step instructional program to help you get started in the online marketplace!

CLICK TO VIEW COLLECTION

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