About Pure-Ecommerce

Jennifer Gault-Varner

Founder of Pure-Ecommerce

(1973 - 2016)


In 2000, Jennifer coined the tagline "Rule Your Life". She was a newlywed of only three weeks when her husband, Jeff, was diagnosed with cancer. At only 29 years old, he was told he had only a slim chance at life, and that they would likely never have children. They were devastated, but also determined to prove the doctors wrong - and they did!

One week before Jeff was to undergo chemotherapy, they found out they were expecting their first child. Jen was completely overwhelmed, yet very grateful. A flood of emotion and excitement for their new baby birthed something else within her: the dream of opening her first online business. 

It wasn't until Jen was pregnant with their third child that she chose to take the leap. She started a maternity clothing store from her kitchen table. Within three months, she launched what would be her first online company.

In her first month running her e-commerce business, she did $7,000 in sales. That same month of the following year, she topped $100k.  It was an unbelievable year, full of hard work that paid off. Her business grew at a pace best described as "fast and furious." Despite being very successful, she made every mistake under the sun when it came to running an internet business. These mistakes, combined with the lessons learned, shortcuts discovered, and strategies implemented along the way - would be the foundation of Pure-Ecommerce as it is today.




Jeff Varner

CEO of Pure-Ecommerce

Jeff and Jennifer Varner

Jeff believes in the mission of Pure-Ecommerce and is committed to keeping Jen's dream alive and prospering.

A dedicated and active father of four, he still manages to speak one-on-one to clients and those interested in becoming ecommerce entrepreneurs.

He has confidence in the Pure-Ecommerce team to run the day-to-day business while he's often behind the scenes.


The Pure-Ecommerce Team

Your Mentors

Over the years, Pure-Ecommerce has built up a talented and capable team of project managers, designers, consultants, technicians and entrepreneurs to help guide you along your journey.

We've been where you are.

The Pure-Ecommerce team is committed to finding the answers you need, and we look forward to sharing our experience, tips and tricks with you every step of the way.





Committed to Helping You Reach Your Dreams

Pure-Ecommerce has been building internet businesses since 2007. We're constantly updating the experience to match current customer needs and industry trends. We are operated by real people working from home, just like you will be! Big business solutions may never understand your point of view - we do!

At Pure-Ecommerce, each of our ready-to-go websites for sale comes with our full consulting and mentoring process, so your business growth can be smoother than our founder, Jennifer's, was - with fewer questions and more sleep!

We base our consulting process on all of the areas we know you need to master in order to run your business successfully. No detail is overlooked. We use our own knowledge, online experience, and incredible success to guide you in what to do (and what not to do) when running your own ecommerce business. Many businesses claim to offer consulting packages with their websites for sale, however, none of them come close to matching our own.

Jennifer's sincere motto was "Rule Your Life - Own Your Own Business." Owning an online business allows you to work from any location in the world, and work whatever hours work for your schedule. An online business allows you the freedom that a brick-and-mortar business could never allow. Our ready-to-go boutique websites for sale, and our custom ecommerce websites for sale, provide you with this freedom and opportunity.

Pure-Ecommerce is honored to help others realize their dream of launching and growing a successful online business. Working with people who are committed to defying the odds, in life and in business, to Rule Their Own Lives, rewards us in ways we never imagined. Sometimes, the secret to success is simply hard work and confidence.

Believing in yourself and having hope will change your life if you just let it.

Check out our Internet Businesses for Sale, we're sure you'll find a home business opportunity that is the perfect fit for you!