Facebook

Importance of Being Mobile-Friendly

Posted by admin 14/03/2017 0 Comment(s)

Mobile-Friendly is No Longer Optional

On Google’s Webmaster Central Blog, the search engine announced they are continuing in their efforts to adapt the algorithms to the way people use the internet. Since more and more people search the internet on mobile devices, Google is “expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

What Does "Mobile Friendly" Mean?

Mobile-friendly means your site is easy to read and navigateon a mobile device. Just because you can see a desktop website on a mobile phone, doesn’t mean it is mobile-friendly. A mobile site is actually designed for small screens and has the needs of mobile users top of mind. Mobile-friendly sites load quickly, require very little scrolling and are easy to use. Not all features of your desktop website maybe available on a mobile site.

How to Take Advantage of the Google Rankings Boost for Mobile Friendliness?

You need to first find out if your site is mobile-friendly. If it is, you have nothing to worry about and it is business as normal. If on the other hand, your site is not optimized for mobile devices, you need to get busy and fast.

If you don’t know whether you have a mobile optimized site, Google will tell you. Take a look at your mobile phone. Pull up a Google search page and search for your site name (without the .com, .net, .biz, etc.). Google adds what it calls mobile-friendly labels to search results. They may look similar to the image to your right.

If you searched for "pure-ecommerce" on your mobile phone, you would see something similar to the image on your left.

To be eligible for amobile-friendly label, a website must meet the following criteria as detectedby Googlebot:

• Avoids software that is not common on mobile devices, like Flash
• Uses text that is readable without zooming
• Sizes content to the screen so users don't have to scroll horizontally or zoom
• Places links far enough apart so that the correct one can be easily tapped

Now you know if you have a mobile friendly site or not. If there is no label, you can stop reading and start getting one. If you have the label, we suggest going a step further to be sure it is performing well:

 

To see how well your website works on mobile devices, you can go to Google’s Mobile-Friendly Test Page.

All you need to do is copy your website URL and paste it into the box. Click Analyze. If you get a message saying, “Awesome! This Site is Mobile-Friendly, you are done! Relax and enjoy.

If however, you get a message saying, “Not mobile-friendly” you have work to do.

Make Your Site Mobile-Friendly

Pure-Ecommerce knows how to make your site mobile friendly. Simply submit a ticket to our technical team for a quote or ideas.

The Next Steps

While Google has been kind and given us all sufficient warning of this update, they don’t claim to tell us everything about it. They do however, give us tools to identify whether we’re on the right track or not. Use your Google Webmaster Tools and create a Mobile Usability Report. This tool analyzes many aspects of your mobile site and will help you understand how it reacts to different mobile devices.

To check out the mobile usability of your site, log into your Google Webmaster Tools account. Select SearchTraffic > Mobile Usability.

If it says there are no mobile usability errors detected then everything is great and you’re good to go. If on the other hand, it reports errors, then you will need to takeaction to correct them.

Finally, once you have your mobile-friendly website and everything is good with no usability errors you will want to resubmit your site map to Google to be extra sure they know you’ve updated and now are mobile friendly. To resubmit your sitemap, log into your Webmaster Tools account. Select Optimization> Sitemaps. Click on the /sitemap.xml file and then click thered, resubmit button.

For More Information:

Google Developers Mobile SEO Guide

Principles of Mobile Site Design: Delight Users and Drive Conversions

 

Leave a Comment

DON'T TAKE OUR WORD FOR IT! HEAR FIRST-HAND EXPERIENCES FROM OUR CLIENTS.
I just wanted to take a few minutes this evening to share with you how awesome my experience has been so far with Pure-Ecommerce. Although I am only just completing Step 2 tonight and getting ready to begin Step 3; I have to say that everyone I have communicated with up to this point has been so very responsive, friendly and knowledgeable!
- Nicole
Thank you so much! I can't tell you how excited I am to be trading in August in the UK - my site looks incredible! You were so supportive and patient with me and your work was 1st class. Thank you so much for being my vendor/product load contact - I intend to use Pure-Ecommerce's A La Carte Services every time I need a product update and load! Best of luck and thanks again - I'm a very happy client.
- Sarah
I just want to say, how pleased I am with the process thus far. Your team is top-notch, it is truly a satisfaction to work with Samantha and Christine... Specially knowing how bothersome I can be ;)
- Marvin
Julie Lewis was great! She has a lot of knowledge in SEO and has some great tips!

 

For her Step 7 consult experience she wanted to share, "I appreciated the time Julie took to review what I was already doing with my blog, etc and offer suggestions. She never seems impatient or rushed and spends the time until you feel comfortable. She was great!"
- Laura L.
Thank you so much for all your hard work. I am currently ranking number 1 on Google for my main key terms including nursing pajamas and nursing pjs. Your knowledge and experience has allowed me to create a successful online business while being at home with my kids.

 

In just two years my business is now worth 3 times what I paid for it - a return I would never have found in the stock market. Your step by step process really helped me not be overwhelmed by the process. Thanks again.
- Melinda
My experience with Pure-Ecommerce began after spending almost 30 years in healthcare. I knew I wanted to do something different and had always wanted to own my own business. I was lucky enough to find Pure-Ecommerce while searching for a business to purchase.

 

The one aspect of the Pure-E concept that I felt was perfect for me was the 40 hours of training, as my e-commerce experience was very limited. I purchased my beautifully designed website from Pure-Ecommerce in October 2011, completed the training and was open for business by the end of November 2011. I was very impressed with the in depth training I received, and the professionalism and competence of the entire staff.

 

I still refer to the E-Learning Library often for updates and changes in e-commerce business practices, as they continually supply their clients with the most up to date information available. The entire Pure-Ecommerce process has been a wonderful experience for me and I am thankful to have found this amazing company.
- Julie
I'm so glad I found Pure-Ecommerce! It was my dream to own a web-based business, but the entire process seemed daunting. Pure-Ecommerce has broken it down into manageable steps, I'd be lost without them.
- Chelsea K.
I first began researching how to begin my own internet business about 9 months ago, and I was very skeptical with most of the businesses I came across who offer to get people going in the world of eCommerce.

 

In my constant search, Pure-Ecommerce always seemed to just pop up. I spent a good three months learning about your company before I sent my first email asking for pricing and information. After digesting that information I took another few months to find reviews (I only found one complaint online and after reading through all the posts I realized that person had their own personal issues). After all that I then reached out to a few people I knew in the eCommerce world to gain some insight into my desire to start my own eCommerce business, and to my surprise when I mentioned that Pure-Ecommerce was the route I was considering, all were on board with that being a sound business decision. Your site seemed too good to be true and I was honestly looking for someone to tell me it was, but they didn't!
- Nicole
I am the owner of a Pure-Ecommerce internet business and I wanted to let you know that your team has been great to work with and the communication has been outstanding.
- John
Everything is wonderful and my project manager from your company is really helpful and answers all my needs within 24 business hours. You have great team and I am glad to buy the site from your company.
- Michael L.